---
title: "Botox Stick — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/botox-stick"
last_updated: "2026-08-05T22:21:18.795Z"
locale: en
meta:
description: "Niche score 48/100 · £21K/yr market · 36K searches/yr · £9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £21K/yr market · 36K searches/yr · £9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Botox Stick — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **botox stick**
**Skip it**
Soft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 66Competition 43Returns 99Price range 49Avg price 32Brand share 73Review moat 56Quality gap 98
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,244.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.65–£24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.83**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£21K**
£21K/yr · 36K searches
**Growth**
**Bad****-72.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, botox stick is a £21K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **botox stick market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£25K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#679**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**33%**
- DR.MELAXIN24% - KKwoter12% - INSEEK10% - Wenchrisdt8% - WoboSu7% - KoolShiro6%
## **Demand**
Weekly Amazon search volume, last 17 weeks — -72.7% search growth over the last 90 days.
2K1KSpike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/botox-stick/trend)
## **Top botox stick search terms**
- **botox stick**29K/yr-73.2%4.7% conv. - **botox stick for face**3K/yr-66.3%5.6% conv. - **botox balm**3K/yr-74.6%2.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/botox-stick/search-terms)
## **Top botox stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)**DR.MELAXIN**£14.88**3.7★7,338 rev](https://www.amazon.co.uk/dp/B0CNCL35CH) [2**2PCS Wrinkle Multi Collagen Wand - Skin Plumping & Tightening Stick for Face and Lips All-in-One Hydrating Balm Anti-Aging Treatment for Wrinkles**KKwoter**£7.04**4.2★44 rev](https://www.amazon.co.uk/dp/B0FXB7BHNS) [3**2Pcs Bee Venom Firming Serum Stick Bee Venom Wrinkle Removal Balm Skin Tightening Serum For Face Lift & Smooth Fine Lines Collagen Booster Natural Vegan & Sensitive Skin Safe**INSEEK**£9.42**3.8★29 rev](https://www.amazon.co.uk/dp/B0G8W9D9XM) [4**2PCS Bee Venom Firming Serum Stick Anti-Ageing Facial Lifting Balm Moisturising & Nourishing Skin Repair Reduces Wrinkles & Sagging Improves Skin Elasticity for Face Neck (30g)**WoboSu**£9.79**4.5★54 rev](https://www.amazon.co.uk/dp/B0GY43RYS9) [5**Firming Serum**Wenchrisdt**£5.62**3.0★18 rev](https://www.amazon.co.uk/dp/B0GSVQ5GFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Bee Venom Firming Serum Stick Anti-Ageing Facial Lifting Balm Moisturising & Nourishing Skin Repair Reduces Wrinkles & Sagging Improves Skin Elasticity for Face Neck (30g)**WoboSu**£9.79**54 rev3mo ago](https://www.amazon.co.uk/dp/B0GY43RYS9) [**2PCS Rolimey Botoxmin Bee Venom Firming Serum Stick 2026 New Rolimey Bee Venom Cream Lifting & Restoring Skin Elasticity Anti Aging Restore Elasticity - All Skin Types**Natwo**£15.41**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GVXZLM75) [**Calcium Multi Balm Stick 1PCS Collagen Wand Firming Hydrating Under Eyes Face Neck Wrinkle Care Helps Reduce the Appearance of Fine Lines Smooth Makeup Prep All Skin Types 9 g**Petlixa**£8.42**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSK2KD2) [**2Pcs**DEJIN**£7.15**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GSY3Z9H5) [**Firming Serum**Wenchrisdt**£5.62**18 rev4mo ago](https://www.amazon.co.uk/dp/B0GSVQ5GFL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS Rolimey Botoxmin Bee Venom Firming Serum Stick 2026 New Rolimey Bee Venom Cream Lifting & Restoring Skin Elasticity Anti Aging Restore Elasticity - All Skin Types**Natwo**£15.41**2.8★**▲ 388%**](https://www.amazon.co.uk/dp/B0GVXZLM75) [**Calcium Multi Balm Stick 1PCS Collagen Wand Firming Hydrating Under Eyes Face Neck Wrinkle Care Helps Reduce the Appearance of Fine Lines Smooth Makeup Prep All Skin Types 9 g**Petlixa**£8.42**3.6★**▲ 387%**](https://www.amazon.co.uk/dp/B0GVSK2KD2) [**2PCS Bee Venom Firming Serum Stick Anti-Ageing Facial Lifting Balm Moisturising & Nourishing Skin Repair Reduces Wrinkles & Sagging Improves Skin Elasticity for Face Neck (30g)**WoboSu**£9.79**4.5★**▲ 383%**](https://www.amazon.co.uk/dp/B0GY43RYS9) [**Firming Serum**Wenchrisdt**£5.62**3.0★**▲ 372%**](https://www.amazon.co.uk/dp/B0GSVQ5GFL) [**2Pcs**DEJIN**£7.15**3.4★**▲ 348%**](https://www.amazon.co.uk/dp/B0GSY3Z9H5)
**~~View all trending →~~**
## **What buyers say about botox stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Good moisturizer”*
**Quality-Overall**13%
*“well made product”*
**Soft Feel**12%
*“My skin feels smooth”*
**Value For Money**12%
*“Good value”*
**Ease Of Use**7%
*“Easy to use”*
**Wrinkle**5%
*“Keeping my wrinkles away”*
**Suitability Combination Skin**4%
*“Feels lovely on your skin”*
**Ease Of Application**4%
*“Easy application”*
**Suitability Dry Skin**3%
*“lasts to keep you moisturised for most of the day”*
**Efficiency**3%
*“Really effective”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Didnt work”*
**Value For Money**15%
*“more expensive”*
**Allergies**7%
*“makes me itch”*
**Oily/Greasy**6%
*“felt too oily”*
**Wrinkles**6%
*“I have extremely wrinkles under eyes”*
**Advertised Vs Actual Product**5%
*“The ads were EXTREMELY misleading”*
**Skin Health**5%
*“Feels horrible on skin”*
**Quality-Overall**4%
*“Absolute rubbish”*
**Symptom Reduction**4%
*“not much sign of improvement yet”*
**Size-Overall**4%
*“Very small”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**16%
**Oily/Greasy**8%
**Value For Money**6%
**Size-Overall**5%
**Smell**5%
**Adhesion/Stickiness**5%
**Product Condition**4%
**Skin Health**3%
**Quality-Overall**3%
## **Common questions**
- **Is botox stick profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 24 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the botox stick niche?**
- 21 brands and 47 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in botox stick?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.2%.
- **What does it cost to enter the botox stick niche?**
- Listings span £4.65–£24.89; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.
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