---
title: "Search terms — body wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-wipes/search-terms"
last_updated: "2026-07-21T07:44:24.086Z"
locale: en
meta:
  description: "body wipes shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "body wipes shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — body wipes - Flapen"
---

# **body wipes**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 63Conversion 89Competition 53Returns 99Price range 30Avg price 20Brand share 47Review moat 34Quality gap 28

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+40.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£382K**

£382K/yr · 495K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,100.27**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.44–£20.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.36**

avg listing price — sweet spot $15–$100