---
title: "body wipes — £382K/yr Amazon United Kingdom Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-wipes"
last_updated: "2026-07-20T19:46:22.214Z"
locale: en
meta:
description: "body wipes shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "body wipes shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "body wipes — £382K/yr Amazon United Kingdom Niche, Score 56/100 - Flapen"
---
# **body wipes**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 63Conversion 89Competition 53Returns 99Price range 30Avg price 20Brand share 47Review moat 34Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£382K**
£382K/yr · 495K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,100.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.44–£20.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.36**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, body wipes is a £382K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£442K–£589K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **171 days**
## **Competition**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**19%**
- freshWIPES36% - LOLE'S21% - Comfy Life9% - Scrubzz6% - Carell5% - WHYWORRY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.1% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/body-wipes/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£19K10%£38K15%£57K20%£76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOLES XL Body Wipes - Cleansing No Shower Bed Bath Wet Wipes for Adults - Large & Fresh - Ideal for Camping Gym Travel Hospital (1pk x 48)**LOLE'S**£4.86**4.7★864 rev](https://www.amazon.co.uk/dp/B0BW6FK5PB) [2**FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£5.29**4.7★2,647 rev](https://www.amazon.co.uk/dp/B0FNX4HGFK) [3**Comfy Life Premium Full Body Cleansing Wet Wipes For Adults - Large Luxury Fresh-feel Rinse-free Fragrance-free Bed Bath Intimate-care Soft Sheets (1 Pack (80 Wipes)**Comfy Life**£9.66**4.7★4,263 rev](https://www.amazon.co.uk/dp/B09B4JHF3H) [4**FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Ocean Fresh Scent - Extra Large Biodegradable - Dermatologically Tested & Suitable for Elderly or Disabled - Great for Camping**freshWIPES**£5.39**4.7★2,647 rev](https://www.amazon.co.uk/dp/B0D8BN42SJ) [5**Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing**Scrubzz**£8.39**4.6★46,969 rev](https://www.amazon.co.uk/dp/B06XQ9NQPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FreshWipes Antibacterial Body Wet Wipes For Adults 5 Pack (60 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£20.07**2,647 rev9mo ago](https://www.amazon.co.uk/dp/B0FV92VZJT) [**G4GOODS Antibacterial Premium Adult Body Cleansing Wipes 3 Packs (216 Wipes) Rinse-Free Bathing Wipes Cleans Cares Protects Wet Wipes for Seniors Incontinence Travel & Bed Bath Care**G4GOODS**£6.10**144 rev9mo ago](https://www.amazon.co.uk/dp/B0FSDZ8RLJ) [**FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£5.29**2,647 rev10mo ago](https://www.amazon.co.uk/dp/B0FNX4HGFK) [**WhyWorry Body Wipes for Adults No Shower Fresh Scent 20x30 cm 50 Count**WHYWORRY**£10.71**619 rev1y ago](https://www.amazon.co.uk/dp/B0F2GQYF4G) [**60 XL Body Wipes Wet Wipes for Adults No Shower 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care**REFRESHIFY**£9.72**1,636 rev1y ago](https://www.amazon.co.uk/dp/B0DLLJNMW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FreshWipes Antibacterial Body Wet Wipes For Adults 5 Pack (60 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£20.07**4.7★**▲ 106%**](https://www.amazon.co.uk/dp/B0FV92VZJT) [**Swypes Large Body Wipes for Adults No Shower - 6 Pack Shower Wipes 100% Biodegradable Dual-Sided Cleansing Wet Wipes for Adults with Vitamin E for Face & Body Perfect for Gym Travel & Camping**Swypes**£6.22**4.6★**▲ 100%**](https://www.amazon.co.uk/dp/B0D8BQ6P6H) [**FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£5.29**4.7★**▲ 91%**](https://www.amazon.co.uk/dp/B0FNX4HGFK) [**Body Wipes for Adults No Rinse 40 Extra Large Wet Wipes 20x30cm Alcohol-Free for Incontinence & Elderly Care Aloe & Lanolin Bathing Washcloths for Sensitive Skin**FifthPulse**£4.36**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B0CMRV9WTS) [**FreshWipes Mini Antibacterial Body Wipes for Adults 1 Pack (10 Wipes) - Biodegradable Wet-Wipes - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping (Coconut Breeze)**freshWIPES**£3.31**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0FNX5QHX3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“great fragrance”*
**Quality-Overall**12%
*“Great product for all sorts of reasons”*
**Ease Of Cleaning**12%
*“Excellent cleaning product”*
**Ease Of Use**8%
*“Ease of use”*
**Value For Money**8%
*“Good price”*
**Size-Overall**7%
*“These are a good size”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Cleansing**5%
*“This cleans me so well”*
**Moist/Dry**5%
*“stay moist”*
**Soft Feel**3%
*“are soft to the skin”*
### **What buyers complain about **
**Size-Overall**18%
*“Smaller than I expected”*
**Moist/Dry**9%
*“these are almost bone dry”*
**Smell**9%
*“Awful floor cleaner smell”*
**Thickness**9%
*“not as thick as I thought”*
**Ease Of Cleaning**6%
*“Not a full body cleanse”*
**Value For Money**4%
*“Costly”*
**Allergies**3%
*“May cause rashes”*
**Quality-Overall**3%
*“Not as good as they used to be”*
**Adhesion/Stickiness**2%
*“as my hair dried my hair felt all sort of sticky”*
**Contamination**1%
*“This item arrived contaminated with an orange sticky substance on the outer wrapper”*
### **Top return reasons **
**Size-Overall**34%
**Smell**15%
**Weight Heavy**14%
**Moist/Dry**6%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Leak-Proof**2%
**Eco Friendliness**2%
**Ease Of Cleaning**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is body wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £382K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the body wipes niche?**
- 16 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in body wipes?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.2%.
- **When does demand for body wipes peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the body wipes niche?**
- Listings span £2.44–£20.35; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 3,100 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 57 [**bath sponge**](https://flapen.com/research/uk/beauty/bath-sponge)£584K/yr-1.2%**Worth a look**- 57 [**hand wash anti-bacterial**](https://flapen.com/research/uk/beauty/hand-wash-anti-bacterial)£2.0M/yr+6.0%**Launch it**- 57 [**deodorant womens**](https://flapen.com/research/uk/beauty/deodorant-womens)£1.1M/yr+24.5%**Launch it**- 58 [**back scrubber**](https://flapen.com/research/uk/beauty/back-scrubber)£607K/yr-10.8%**Worth a look**- 58 [**sandalwood shower gel**](https://flapen.com/research/uk/beauty/sandalwood-shower-gel)£294K/yr+27.6%**Worth a look**- 58 [**lynx gift sets for men**](https://flapen.com/research/uk/beauty/lynx-gift-sets-for-men)£1.1M/yr+9.9%**Launch it**[**All Beauty niches **](https://flapen.com/research/uk/beauty)