---
title: "body scrubber — £247K/yr Amazon United Kingdom Niche, Score 46/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-scrubber"
last_updated: "2026-07-20T18:42:44.365Z"
locale: en
meta:
description: "prices mostly outside the sweet spot ($3.88–$16.29) — body scrubber doesn't clear our bar today. Data updated Jul 2026."
"og:description": "prices mostly outside the sweet spot ($3.88–$16.29) — body scrubber doesn't clear our bar today. Data updated Jul 2026."
"og:title": "body scrubber — £247K/yr Amazon United Kingdom Niche, Score 46/100 - Flapen"
---
# **body scrubber**
**Skip it**
Prices mostly outside the sweet spot ($3.88–$16.29) — this niche doesn't clear our bar today.
Market size 46Growth 16Conversion 70Competition 42Returns 99Price range 10Avg price 18Brand share 54Review moat 26Quality gap 55
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£247K**
£247K/yr · 607K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,872.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.88–£16.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, body scrubber is a £247K/yr Amazon United Kingdom market (607K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£254K–£318K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **169 days**
## **Competition**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**23%**
- INNERNEED36% - HIEERBUS13% - Row&Keep13% - Alyvisun5% - Sndyi5% - flexii4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
20K15KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/body-scrubber/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£49K30%£74K40%£99K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush Black**INNERNEED**£5.49**4.4★14,622 rev](https://www.amazon.co.uk/dp/B09J7YJHXB) [2**Silicone Body Scrubber Gentle Exfoliating Body Scrubber for the Shower Silicone Loofah with Easy-Lathering Bristles Durable and More Hygienic Than Traditional**HIEERBUS**£4.06**4.4★568 rev](https://www.amazon.co.uk/dp/B0CRQSYKLY) [3**Silicone Back Scrubber 17In Extended Anti-Slip Handle Body Scrubber Body Brush Back Brush Long Handle for Shower Double Sided Shower Brush Back Washer for Cleansing and Exfoliating Bath Essentials**Row&Keep**£7.72**4.1★3,221 rev](https://www.amazon.co.uk/dp/B0CD786T91) [4**Row&Keep Silicone Body Scrubber Premium Shower Scrubber Nourishing Cleaning & Exfoliating Your Skin Lather Boosting Bristles with Ergonomic No-Slip Handle Exfoliator and Scrubber-black**Row&Keep**£3.88**4.0★429 rev](https://www.amazon.co.uk/dp/B0C4DQ58HR) [5![Alyvisun Silicone Body Scrubber with Hook and Suction Handheld Shower Bath Brush for Body [Gently Exfoliate & Massage] Body Cleansing Brush for All Skin Type (Black)](https://m.media-amazon.com/images/I/51qe4bI4TLL.jpg)**Alyvisun Silicone Body Scrubber with Hook and Suction Handheld Shower Bath Brush for Body \[Gently Exfoliate & Massage\] Body Cleansing Brush for All Skin Type (Black)**Alyvisun**£4.46**4.3★2,214 rev](https://www.amazon.co.uk/dp/B0CCDFYSMW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redfly Silicone Body Scrubber Gentle Exfoliating Shower Scrubber Body Brush with Easy Lathering Bristles Silicone Loofah for Deep Cleaning Bath Brush for Women Men Sensitive Skin Black**Redfly**£4.38**51 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVV3VH8) [**Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou**Holou**£10.58**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GF3BS8VM) [**LauTus1 Silicone Body Scrubber - Gentle Exfoliating Shower Brush with Suction Cup & Hook Soft Loofah Alternative for Men Women All Skin Types - Sage Green**LauTus1**£7.48**81 rev1y ago](https://www.amazon.co.uk/dp/B0FF3F15JB) [**INNERNEED Silicone Body Cleansing Brush Exfoliating Scrubber Pink**INNERNEED**£5.08**10,906 rev1y ago](https://www.amazon.co.uk/dp/B0953B7KYP) [**flexii Silicone Body Scrubber - Premium Body Brush for Sensitive Skin Gentle Body Exfoliator & Shower Scrubber Exfoliating Silicone Loofah for Men & Women - Charcoal**flexii**£7.63**331 rev2y ago](https://www.amazon.co.uk/dp/B0D5VLY86C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redfly Silicone Body Scrubber Gentle Exfoliating Shower Scrubber Body Brush with Easy Lathering Bristles Silicone Loofah for Deep Cleaning Bath Brush for Women Men Sensitive Skin Black**Redfly**£4.38**4.2★**▲ 333%**](https://www.amazon.co.uk/dp/B0GFVV3VH8) [**Row&Keep Silicone Body Scrubber Premium Shower Scrubber Nourishing Cleaning & Exfoliating Your Skin Lather Boosting Bristles with Ergonomic No-Slip Handle Exfoliator and Scrubber-black**Row&Keep**£3.88**4.0★**▲ 166%**](https://www.amazon.co.uk/dp/B0C4DQ58HR) [**INNERNEED Silicone Body Cleansing Brush Exfoliating Scrubber Pink**INNERNEED**£5.08**4.4★**▲ 163%**](https://www.amazon.co.uk/dp/B0953B7KYP) [**Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou**Holou**£10.58**4.7★**▲ 160%**](https://www.amazon.co.uk/dp/B0GF3BS8VM) [**2 Packs Silicone Body Scrubber Dual-Sided Shower Scrubber Exfoliating Body Scrub Brush Silicone Loofah for Women Men Kids Deep Cleansing and Massage Tool**Thboxes**£6.38**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0C65L6NH7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Appears well made”*
**Soft Feel**16%
*“Gentle on skin”*
**Advertised Vs Actual Product**7%
*“AS DESCRIBED”*
**Value For Money**6%
*“Good value for money”*
**Ease Of Cleaning**5%
*“easy to clean”*
**Cleansing**5%
*“clean my skin”*
**Ease Of Use**4%
*“Easy to use”*
**Lather**4%
*“Effective, nice feel, very easy to keep clean and lathers soap nicely”*
**Hygiene-Overall**3%
*“Hygienic”*
**Durability**3%
*“Pretty good, holding up quite good”*
### **What buyers complain about **
**Size-Overall**15%
*“A bit smaller than expected”*
**Quality-Overall**9%
*“Rubbish”*
**Value For Money**7%
*“Slightly expensive and therefor 4 stars”*
**Ease Of Cleaning**7%
*“Not very good at scrubbing”*
**Strength**5%
*“weak it doesnt do the job”*
**Durability**5%
*“Broke first go”*
**Ease Of Use**5%
*“awkward to use”*
**Lather**4%
*“however doesnt lather very well”*
**Hard Feel**3%
*“too soft for me”*
**Skin Health**2%
*“I found it to be very harsh on the skin”*
### **Top return reasons **
**Soft Feel**15%
**Quality-Overall**13%
**Size-Overall**13%
**Functionality-Overall**12%
**Advertised Vs Actual Product**7%
**Hard Feel**6%
**Defective Material/Parts**6%
**Ease Of Use**4%
**Durability**3%
**Material Quality**2%
## **Common questions**
- **Is body scrubber profitable to sell on Amazon United Kingdom?**
- The niche generates £247K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the body scrubber niche?**
- 15 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in body scrubber?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for body scrubber peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the body scrubber niche?**
- Listings span £3.88–£16.29; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 3,873 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 57 [**mens shampoo**](https://flapen.com/research/uk/beauty/mens-shampoo)£468K/yr+2.6%**Worth a look**- 57 [**bath sponge**](https://flapen.com/research/uk/beauty/bath-sponge)£584K/yr-1.2%**Worth a look**- 57 [**deodorant womens**](https://flapen.com/research/uk/beauty/deodorant-womens)£1.1M/yr+24.5%**Launch it**- 57 [**hand wash anti-bacterial**](https://flapen.com/research/uk/beauty/hand-wash-anti-bacterial)£2.0M/yr+6.0%**Launch it**- 57 [**deodorant sticks for men**](https://flapen.com/research/uk/beauty/deodorant-sticks-for-men)£718K/yr+22.6%**Worth a look**- 57 [**birthday hampers for women**](https://flapen.com/research/uk/beauty/birthday-hampers-for-women)£171K/yr-15.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)