---
title: "Body Scrub — £901K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-scrub"
last_updated: "2026-08-09T12:37:51.816Z"
locale: en
meta:
description: "Niche score 54/100 · £901K/yr market · 2.2M searches/yr · £7.60 avg price. Soft demand (-9.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £901K/yr market · 2.2M searches/yr · £7.60 avg price. Soft demand (-9.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Scrub — £901K/yr Amazon UK Niche (2026) - Flapen"
---
# **body scrub**
**Worth a look**
Shows low returns (0.1%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Market size 76Growth 20Conversion 62Competition 65Returns 99Price range 35Avg price 21Brand share 47Review moat 23Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£901K**
£901K/yr · 2.2M searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.04–£21.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,156.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.60**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, body scrub is a £901K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body scrub market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£608K–£760K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**176**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**20%**
- Dove40% - Organic Shop13% - SANCTUARY10% - Dr Teal's9% - PraNaturals4% - Aveeno3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
60K40KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/body-scrub/trend)
## **Top body scrub search terms**
- **body scrubs**678K/yr-32.6%1.5% conv. - **body scrub**690K/yr+19.8%4.6% conv. - **exfoliating body scrub**183K/yr+63.2%8.0% conv. - **dove body scrub**172K/yr-4.7%4.2% conv. - **body exfoliator**75K/yr+36.5%5.3% conv. - **scrub**67K/yr-7.3%1.4% conv. - **body scrub exfoliator**49K/yr+28.3%5.4% conv. - **body exfoliator scrub**33K/yr+64.5%7.6% conv. - **dove scrub**34K/yr+7.0%3.4% conv. - **dove exfoliating body scrub**29K/yr+18.2%6.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/body-scrub/search-terms)
## **Top body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£36K8%£72K12%£108K16%£144K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml**Dove**£3.44**4.6★120 rev](https://www.amazon.co.uk/dp/B0G3QHMKBK) [2**Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml**Dove**£3.71**4.5★77 rev](https://www.amazon.co.uk/dp/B0G3QMDQ1W) [3**Organic Shop 250ml Body Scrub Hydrating Coconut**Organic Shop**£4.23**4.4★16,060 rev](https://www.amazon.co.uk/dp/B09Z3X7DN4) [4**Dove Exfoliating Body Polish Body Scrub Macadamia & Rice Milk 10.5 oz**Dove**£8.91**4.6★32,136 rev](https://www.amazon.co.uk/dp/B0794N16ZD) [5**Sanctuary Spa Exfoliating Body Scrub No Mineral Oil Cruelty Free and Vegan Body Exfoliator 200 ml**SANCTUARY**£3.59**4.7★779 rev](https://www.amazon.co.uk/dp/B09W9FV2QB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz**medicube**£13.42**986 rev4mo ago](https://www.amazon.co.uk/dp/B0FPCC599C) [**Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml**Dirty Works**£3.29**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GFFY1FTF) [**Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml**Dove**£3.44**120 rev6mo ago](https://www.amazon.co.uk/dp/B0G3QHMKBK) [**Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml**Dove**£3.71**77 rev6mo ago](https://www.amazon.co.uk/dp/B0G3QMDQ1W) [**Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea**Organic Shop**£3.22**16,060 rev1y ago](https://www.amazon.co.uk/dp/B0DPXPTCNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml**Dirty Works**£3.29**5.0★**▲ 261%**](https://www.amazon.co.uk/dp/B0GFFY1FTF) [**medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz**medicube**£13.42**4.4★**▲ 260%**](https://www.amazon.co.uk/dp/B0FPCC599C) [**Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea**Organic Shop**£3.22**4.4★**▲ 245%**](https://www.amazon.co.uk/dp/B0DPXPTCNB) [**Dr Teals Shea Sugar Scrub Prebiotic Lemon Balm 538Gm**Dr Teal's**£6.47**4.7★**▲ 150%**](https://www.amazon.co.uk/dp/B0CGSKG535) [**Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml**Dove**£3.71**4.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0G3QMDQ1W)
**~~View all trending →~~**
## **What buyers say about body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Beautiful smell”*
**Soft Feel**15%
*“Soft and smooth”*
**Quality-Overall**9%
*“Great honest product”*
**Cleansing**8%
*“it cleans your body”*
**Value For Money**8%
*“Good value for money”*
**Suitability Combination Skin**5%
*“Good for spotty skin”*
**Moist/Dry**4%
*“A great choice for everyday hydration”*
**Suitability Dry Skin**3%
*“Perfect for my dry skin”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Ease Of Cleaning**2%
*“This is an effective body scrub”*
### **What buyers complain about **
**Allergies**9%
*“Allergic reaction”*
**Value For Money**8%
*“a bit pricey”*
**Smell**8%
*“smells very artificial than other products”*
**Functionality-Overall**4%
*“Not as effective”*
**Size-Overall**4%
*“Really small”*
**Skin Health**4%
*“Burns your skin”*
**Texture/Consistency-Overall**4%
*“More of a chunky texture which kind of put me off as I didn't enjoy the sensation”*
**Quality-Overall**4%
*“Poor quality”*
**Ease Of Cleaning**3%
*“One of the worst scrub ever”*
**Adhesion/Stickiness**3%
*“The stick is very hard”*
### **Top return reasons **
**Size-Overall**29%
**Leak-Proof**13%
**Functionality-Overall**8%
**Smell**6%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Color**4%
**Quality-Overall**4%
**Motor Power**3%
## **Common questions**
- **Is body scrub profitable to sell on Amazon United Kingdom?**
- The niche generates £901K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the body scrub niche?**
- 19 brands and 176 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in body scrub?**
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for body scrub peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the body scrub niche?**
- Listings span £2.04–£21.92; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 7,157 reviews — the moat a new listing must climb.
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