---
title: "Search terms — body oil - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-oil/search-terms"
last_updated: "2026-08-08T23:26:07.499Z"
locale: en
meta:
  description: "Niche score 51/100 · £505K/yr market · 1.0M searches/yr. A deep review moat (10,983 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £505K/yr market · 1.0M searches/yr. A deep review moat (10,983 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — body oil - Flapen"
---

# **body oil**

**Worth a look**

Shows low returns (0.1%), but a deep review moat (10,983 avg reviews) keeps it on the watch list.

Market size 60Growth 40Conversion 63Competition 38Returns 100Price range 46Avg price 25Brand share 65Review moat 21Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£505K**

£505K/yr · 1.0M searches

**Price range**

**Okay****£2.20–£26.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+12.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£8.92**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****10,982.62**

avg incumbent reviews — the moat a new listing must climb

## Search terms