---
title: "Body Oil — £505K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-oil"
last_updated: "2026-08-06T06:57:13.107Z"
locale: en
meta:
description: "Niche score 51/100 · £505K/yr market · 1.0M searches/yr. A deep review moat (10,983 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £505K/yr market · 1.0M searches/yr. A deep review moat (10,983 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Oil — £505K/yr Amazon UK Niche (2026) - Flapen"
---
# **body oil**
**Worth a look**
Shows low returns (0.1%), but a deep review moat (10,983 avg reviews) keeps it on the watch list.
Market size 60Growth 40Conversion 63Competition 38Returns 100Price range 46Avg price 25Brand share 65Review moat 21Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£505K**
£505K/yr · 1.0M searches
**Price range**
**Okay****£2.20–£26.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.92**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,982.62**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, body oil is a £505K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£446K–£535K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**28%**
- Aveeno24% - Vaseline18% - ShopEase10% - AA Merchant8% - Bio-Oil7% - Palmer's6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/body-oil/trend)
## **Top body oil search terms**
- **body oil**564K/yr+13.9%4.1% conv. - **palmers body oil**114K/yr+1.4%4.6% conv. - **body oil for women**96K/yr+9.5%4.3% conv. - **body oil for crepey skin**11K/yr+233.7%2.2% conv. - **palmers oil**22K/yr+12.2%3.2% conv. - **body oils**17K/yr+14.8%1.1% conv. - **skin oil**16K/yr+0.2%3.4% conv. - **neutrogena body oil**15K/yr-5.0%3.0% conv. - **cocoa butter oil**15K/yr-1.9%5.5% conv. - **body oil for dry skin**15K/yr-1.9%4.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/body-oil/search-terms)
## **Top body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£51K20%£101K30%£152K40%£202K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml**Aveeno**£5.18**4.7★5,121 rev](https://www.amazon.co.uk/dp/B09GNST3CY) [2**Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml**Vaseline**£4.33**4.6★7,637 rev](https://www.amazon.co.uk/dp/B0015SXSKK) [3**Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.**ShopEase**£7.91**4.6★121 rev](https://www.amazon.co.uk/dp/B0FF592X1C) [4**PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)**AA Merchant**£7.45**4.5★81 rev](https://www.amazon.co.uk/dp/B0DKTSVBDZ) [5**Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A**Bio-Oil**£9.53**4.7★54,185 rev](https://www.amazon.co.uk/dp/B0013G35KW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aveeno Daily Moisturizing Cocoa Oil Spray 200ml**Aveeno**£6.97**45 rev3mo ago](https://www.amazon.co.uk/dp/B0GWN81FQB) [**Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.**ShopEase**£7.91**121 rev1y ago](https://www.amazon.co.uk/dp/B0FF592X1C) [**Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.**Generic**£7.46**39 rev1y ago](https://www.amazon.co.uk/dp/B0FY7XNZ73) [**Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat**Aveeno**£3.65**76 rev1y ago](https://www.amazon.co.uk/dp/B0FFCRH6Z6) [**Coconut Oil Formula Body Oil 150ml Hydrating Dry Oil with Vitamin E for Body and Shower | 48H Moisture Natural Glow and Radiance with Cosmetic Spatula Fast Absorbing & Non-Greasy**KRISP**£7.66**107 rev1y ago](https://www.amazon.co.uk/dp/B0F7XJ1Z3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveeno Daily Moisturizing Cocoa Oil Spray 200ml**Aveeno**£6.97**4.8★**▲ 295%**](https://www.amazon.co.uk/dp/B0GWN81FQB) [**Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat**Aveeno**£3.65**4.6★**▲ 198%**](https://www.amazon.co.uk/dp/B0FFCRH6Z6) [**Johnsons Baby Oil (1 x 500 ml) Moisturising Baby Oil to Protect Delicate and Dry Skin Hypoallergenic and pH-Balanced Ideal for Massage Moisturiser for Dry Skin to Soften Hands and Body**Johnson's Baby**£2.20**4.7★**▲ 50%**](https://www.amazon.co.uk/dp/B00BN7ZZ8Q) [**Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A**Bio-Oil**£9.53**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B0013G35KW) [**PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)**AA Merchant**£7.45**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B0DKTSVBDZ)
**~~View all trending →~~**
## **What buyers say about body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“smells divine”*
**Quality-Overall**12%
*“Product is lovely”*
**Moist/Dry**11%
*“Hydrates skin”*
**Value For Money**9%
*“Amazing price”*
**Soft Feel**6%
*“Soft skin”*
**Absorbency**4%
*“Absorbs well”*
**Suitability Combination Skin**4%
*“Good to my skin”*
**Suitability Dry Skin**3%
*“Of a good moisturising effect for normal to dry skin”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Suitability Oily Skin**2%
*“The oil itself is really great”*
### **What buyers complain about **
**Smell**13%
*“didnt like the smell”*
**Oily/Greasy**11%
*“bit greasy”*
**Moist/Dry**5%
*“perhaps not as dry as my skin”*
**Leak-Proof**5%
*“Leaks and no returns”*
**Allergies**4%
*“allergic to it”*
**Value For Money**2%
*“Whilst not cheap”*
**Advertised Vs Actual Product**2%
*“Misleading labelling”*
**Stretchability/Expandability/Elasticity**2%
*“Doesn't prevent stretch marks”*
**Suitability Dry Skin**2%
*“It's not quite a dry oil”*
**Ease Of Use**2%
*“i do find the nozzle of the bottle quite hard to press in”*
### **Top return reasons **
**Smell**25%
**Leak-Proof**21%
**Advertised Vs Actual Product**15%
**Size-Overall**10%
**Oily/Greasy**5%
**Quality-Overall**5%
**Motor Power**2%
**Certifications**2%
**Dilute/Watery**2%
**Natural Ingredients**2%
## **Common questions**
- **Is body oil profitable to sell on Amazon United Kingdom?**
- The niche generates £505K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the body oil niche?**
- 17 brands and 109 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in body oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 0.1%.
- **When does demand for body oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the body oil niche?**
- Listings span £2.20–£26.08; the average listing price is £8.92 (sweet spot $15–$100). The average incumbent carries 10,983 reviews — the moat a new listing must climb.
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