---
title: "Body Lotion Women Perfumed — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/body-lotion-women-perfumed"
last_updated: "2026-08-09T11:18:12.170Z"
locale: en
meta:
description: "Niche score 44/100 · £136K/yr market · 99K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £136K/yr market · 99K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Lotion Women Perfumed — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **body lotion women perfumed**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 49Conversion 95Competition 30Returns 99Price range 36Avg price 41Brand share 0Review moat 46Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,866.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.95**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.22–£21.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£136K**
£136K/yr · 99K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, body lotion women perfumed is a £136K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body lotion women perfumed market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£110K–£137K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- SANCTUARY73% - Molton Brown16% - Elizabeth Arden11% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/body-lotion-women-perfumed/trend)
## **Top body lotion women perfumed search terms**
- **sanctuary spa body lotion**39K/yr+27.8%12.3% conv. - **molton brown body lotion**20K/yr+47.7%6.2% conv. - **perfumed body lotions women**10K/yr+4.3%0.6% conv. - **elizabeth arden body cream**9K/yr-11.9%6.5% conv. - **sanctuary body lotion**6K/yr+3.5%12.9% conv. - **luxury body lotion**5K/yr+11.8%1.1% conv. - **elizabeth arden body lotion**4K/yr-0.2%5.0% conv. - **sanctuary spa moisturiser**3K/yr+6.8%10.2% conv. - **molton brown body lotion for women**3K/yr+7.1%11.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/body-lotion-women-perfumed/search-terms)
## **Top body lotion women perfumed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£27K30%£41K40%£54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sanctuary Spa Moisturising Body Lotion No Mineral Oil Cruelty Free & Vegan Body Moisturiser for Dry Skin 250ml**SANCTUARY**£3.79**4.7★1,231 rev](https://www.amazon.co.uk/dp/B09W9FRL37) [2**Sanctuary Spa Lily And Rose Body Lotion Body Moisturiser With Lotus Flower And Vitamin C Vegan And Cruelty Free 250ml**SANCTUARY**£4.00**4.7★1,352 rev](https://www.amazon.co.uk/dp/B09W9BYNRB) [3**Sanctuary Spa Body Butter Women No Mineral Oil Cruelty Free & Vegan Cocoa Butter & Shea Butter Moisturiser 300ml**SANCTUARY**£6.55**4.7★1,332 rev](https://www.amazon.co.uk/dp/B09W9C6H8Z) [4**Sanctuary Spa Signature Natural Oils Body Lotion No Mineral Oil Cruelty Free and Vegan Body Moisturiser for Dry Skin 250ml**SANCTUARY**£4.57**4.7★1,352 rev](https://www.amazon.co.uk/dp/B09W9FYGH3) [5**Molton Brown Orange & Bergamot Body Lotion 300 ml**Molton Brown**£19.35**4.8★289 rev](https://www.amazon.co.uk/dp/B0BY361P3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sanctuary Spa Aqua Serenity Body Butter 300ml Deep Hydration with Shea Butter & Vitamin E Silky Soft Skin Lotus Water & Magnolia Blossom Ocean-Inspired Fragrance**SANCTUARY**£7.12**21 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2QV5KF) [**Elizabeth Arden Eight Hour Daily Hydrating Body Lotion (380ml) eight hour cream hydrating body cream for dry skin**Elizabeth Arden**£13.24**402 rev2y ago](https://www.amazon.co.uk/dp/B0CKXZ4YZR) [**Molton Brown Delicious Rhubarb & Rose Body Lotion 300 ml**Molton Brown**£21.73**21 rev2y ago](https://www.amazon.co.uk/dp/B0BY36NVLZ) [**Molton Brown Orange & Bergamot Body Lotion 300 ml**Molton Brown**£19.35**289 rev3y ago](https://www.amazon.co.uk/dp/B0BY361P3M) [**Molton Brown Coastal Cypress & Sea Fennel Body Lotion 300 ml**Molton Brown**£19.21**150 rev3y ago](https://www.amazon.co.uk/dp/B0BZ8KTP4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sanctuary Spa Aqua Serenity Body Butter 300ml Deep Hydration with Shea Butter & Vitamin E Silky Soft Skin Lotus Water & Magnolia Blossom Ocean-Inspired Fragrance**SANCTUARY**£7.12**4.6★**▲ 186%**](https://www.amazon.co.uk/dp/B0GF2QV5KF) [**Molton Brown Orange & Bergamot Body Lotion 300 ml**Molton Brown**£19.35**4.8★**▲ 29%**](https://www.amazon.co.uk/dp/B0BY361P3M) [**Molton Brown Delicious Rhubarb & Rose Body Lotion 300 ml**Molton Brown**£21.73**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B0BY36NVLZ) [**Sanctuary Spa Signature Natural Oils Body Lotion No Mineral Oil Cruelty Free and Vegan Body Moisturiser for Dry Skin 250ml**SANCTUARY**£4.57**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B09W9FYGH3) [**Sanctuary Spa Whipped Soufflé Body Cream No Mineral Oil Cruelty Free and Vegan Body Moisturiser for Dry Skin 300 ml**SANCTUARY**£9.06**4.2★**▲ 24%**](https://www.amazon.co.uk/dp/B09W9FY5DK)
**~~View all trending →~~**
## **What buyers say about body lotion women perfumed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“a beautiful fragrance”*
**Moist/Dry**14%
*“Smooth and moisturising”*
**Quality-Overall**11%
*“Very good product as described”*
**Value For Money**9%
*“Good value for money”*
**Soft Feel**7%
*“Makes my skin soft”*
**Absorbency**4%
*“Absorbs well lovely”*
**Advertised Vs Actual Product**2%
*“True”*
**Suitability Dry Skin**2%
*“As usual very good for dry skin”*
**Texture/Consistency-Overall**2%
*“.Still a good consistency”*
**Oily/Greasy**1%
*“Very good, non -greasy easy to use”*
### **What buyers complain about **
**Smell**34%
*“Absolutely horrible and vile smell”*
**Value For Money**15%
*“A little expensive”*
**Moist/Dry**4%
*“Use after showering when I've been to aquafit as some other products don't moisturise well after an hour or so in the swimming pool”*
**Strength**3%
*“it was too strong”*
**Dilute/Watery**3%
*“More liquid that some other brands”*
**Advertised Vs Actual Product**3%
*“Misleading to call this body butter”*
**Size-Overall**2%
*“This could come in a bigger pack”*
**Adhesion/Stickiness**2%
*“quite sticky”*
**Coverage**1%
*“not covered in product”*
### **Top return reasons **
**Smell**46%
**Value For Money**8%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Motor Power**4%
**Product Condition**4%
**Leak-Proof**3%
**Advertised Vs Actual Product**3%
**Size-Overall**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is body lotion women perfumed profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the body lotion women perfumed niche?**
- 3 brands and 92 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in body lotion women perfumed?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.
- **When does demand for body lotion women perfumed peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the body lotion women perfumed niche?**
- Listings span £3.22–£21.73; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.
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