---
title: "Blusher Brush — £165K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blusher-brush"
last_updated: "2026-08-07T09:36:46.166Z"
locale: en
meta:
description: "Niche score 49/100 · £165K/yr market · 314K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £165K/yr market · 314K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blusher Brush — £165K/yr Amazon UK Niche (2026) - Flapen"
---
# **blusher brush**
**Skip it**
Pricing outside the sweet spot ($6.80 avg) — this niche doesn't clear our bar today.
Market size 34Growth 22Conversion 78Competition 74Returns 99Price range 51Avg price 19Brand share 32Review moat 28Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.68–£27.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£165K**
£165K/yr · 314K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,661.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.80**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blusher brush is a £165K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blusher brush market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£170K–£204K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**12%**
- e.l.f.55% - IMPORA LONDON14% - REAL TECHNIQUES9% - Lamora4% - KINGMAS4% - HAPPITON3% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/blusher-brush/trend)
## **Top blusher brush search terms**
- **blusher brush**89K/yr-12.1%10.7% conv. - **blush brush**61K/yr-15.8%6.0% conv. - **elf makeup brushes**39K/yr-6.1%3.7% conv. - **elf brush**21K/yr+65.2%5.3% conv. - **elf brushes**25K/yr-2.8%3.9% conv. - **blusher brush for cheeks**21K/yr-18.7%10.8% conv. - **cream bronzer brush**12K/yr+4.8%6.7% conv. - **elf brush set**10K/yr-2.1%1.8% conv. - **blush brush for cheeks**8K/yr-21.1%7.3% conv. - **cream blush brush**7K/yr+4.2%6.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blusher-brush/search-terms)
## **Top blusher brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£15K12%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Camo Liquid Blush Brush Angled Blush Brush Ideal For Applying & Blending Colours On Cheeks Soft Dense Bristles Vegan & Cruelty-free**e.l.f.**£4.57**4.7★3,528 rev](https://www.amazon.co.uk/dp/B0CPFX9BZ2) [2**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**4.7★2,177 rev](https://www.amazon.co.uk/dp/B0DMTP4XG8) [3**Large Powder Makeup Brush by Impora London - Packing/Setting Buffing Blending Sculpting. Suitable for Cream Blush Liquid and Mineral Foundation**IMPORA LONDON**£3.29**4.6★3,197 rev](https://www.amazon.co.uk/dp/B07RXGF3JQ) [4**e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free**e.l.f.**£7.19**4.7★3,088 rev](https://www.amazon.co.uk/dp/B0CPFYBBMB) [5**e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes for a Flawless Full-Face Application Vegan & Cruelty-Free**e.l.f.**£12.71**4.5★3,191 rev](https://www.amazon.co.uk/dp/B001HKR6WM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles**Lamora**£5.84**9 rev6mo ago](https://www.amazon.co.uk/dp/B0DV9RQLHQ) [**Lamora Powder + Bronzer Dual-Ended Makeup Brush - Fluffy Full Face Duo Makeup Brush for Setting Pressed Baked or Loose Powder Bronzer Highlighter Blush - Vegan Cruelty-Free & Synthetic Bristles**Lamora**£5.87**18 rev6mo ago](https://www.amazon.co.uk/dp/B0DV9TG96J) [**e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free**e.l.f.**£4.83**662 rev7mo ago](https://www.amazon.co.uk/dp/B0G1H4677V) [**e.l.f. Stain & Tint Blending Brush Liquid Blush Brush For Blending & Creating An Even Finish Made With Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£4.78**765 rev1y ago](https://www.amazon.co.uk/dp/B0F3WTRS8Y) [**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**2,177 rev1y ago](https://www.amazon.co.uk/dp/B0DMTP4XG8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**4.7★**▲ 110%**](https://www.amazon.co.uk/dp/B0DMTP4XG8) [**Lamora Powder + Bronzer Dual-Ended Makeup Brush - Fluffy Full Face Duo Makeup Brush for Setting Pressed Baked or Loose Powder Bronzer Highlighter Blush - Vegan Cruelty-Free & Synthetic Bristles**Lamora**£5.87**4.7★**▲ 109%**](https://www.amazon.co.uk/dp/B0DV9TG96J) [**e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free**e.l.f.**£4.83**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B0G1H4677V) [**e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes for a Flawless Full-Face Application Vegan & Cruelty-Free**e.l.f.**£12.71**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B001HKR6WM) [**Lamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles**Lamora**£5.84**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0DV9RQLHQ)
**~~View all trending →~~**
## **What buyers say about blusher brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**28%
*“Good quality brush”*
**Quality-Overall**18%
*“the quality is really good its soft”*
**Soft Feel**16%
*“Bristles are soft”*
**Value For Money**12%
*“Good value for money”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**3%
*“Cleans easily”*
**Size-Overall**3%
*“Great size”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Application**2%
*“Helpful application”*
**Coverage**2%
*“Good value and does a good coverage”*
### **What buyers complain about **
**Size-Overall**18%
*“The brush is a little bigger”*
**Durability**14%
*“Fell apart”*
**Quality-Overall**12%
*“Not great at all, broken”*
**Brush Quality**6%
*“Not great make up brush”*
**Texture/Consistency-Overall**5%
*“not very dense”*
**Hard Feel**3%
*“Hard Pass”*
**Smell**3%
*“There was a chemical smell from the bristles on the brush”*
**Adhesion/Stickiness**3%
*“I accidentally got liquid on the glued part”*
**Product Condition**2%
*“It was already used”*
**Defective Material/Parts**2%
*“One side fell off”*
### **Top return reasons **
**Size-Overall**46%
**Quality-Overall**13%
**Advertised Vs Actual Product**6%
**Brush Quality**6%
**Soft Feel**4%
**Functionality-Overall**3%
**Product Condition**2%
**Adhesion/Stickiness**2%
**Hard Feel**2%
**Value For Money**2%
## **Common questions**
- **Is blusher brush profitable to sell on Amazon United Kingdom?**
- The niche generates £165K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the blusher brush niche?**
- 15 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in blusher brush?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.2%.
- **When does demand for blusher brush peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the blusher brush niche?**
- Listings span £2.68–£27.85; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)