---
title: "Blush — £365K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blush"
last_updated: "2026-08-09T17:01:09.300Z"
locale: en
meta:
description: "Niche score 55/100 · £365K/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($2.12–$14.92) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £365K/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($2.12–$14.92) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blush — £365K/yr Amazon UK Niche (2026) - Flapen"
---
# **blush**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.12–$14.92) keeps it on the watch list.
Market size 54Growth 21Conversion 51Competition 89Returns 99Price range 0Avg price 14Brand share 71Review moat 23Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£365K**
£365K/yr · 1.7M searches
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,403.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.14**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.12–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blush is a £365K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blush market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **£308K–£411K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**335**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**26%**
Top 20: 65%
**Open market**
**31%**
- Rimmel20% - e.l.f.15% - NYX PROFESSIONAL MAKEUP14% - Max Factor7% - Collection7% - Bourjois6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/blush/trend)
## **Top blush search terms**
- **blush**553K/yr-5.6%2.5% conv. - **blusher**286K/yr-8.7%5.9% conv. - **blushers for cheeks make up**180K/yr-12.0%5.2% conv. - **cream blush**135K/yr-4.9%2.5% conv. - **powder blush**68K/yr-4.9%2.4% conv. - **blush stick**59K/yr-9.6%2.3% conv. - **nyx blush**46K/yr+7.4%2.0% conv. - **bourjois**51K/yr-17.4%0.4% conv. - **blushes**47K/yr-8.0%0.6% conv. - **blusher for older women**39K/yr-22.5%5.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blush/search-terms)
## **Top blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7K4%£15K6%£22K8%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel London Maxi Blush Powder Exposed Long Lasting Pigmented Colour Light Weight Formula Easy To Blend and Buildable 9g**Rimmel**£4.05**4.5★10,812 rev](https://www.amazon.co.uk/dp/B07D8VQG87) [2**NYX Professional Makeup Buttermelt Powder Blush Up To 12H Wear Seamless Blending Fade and Transfer Resistant With Shea and Mango Butter Vegan Formula Shade: Feeling Butta**NYX PROFESSIONAL MAKEUP**£5.56**4.4★10,233 rev](https://www.amazon.co.uk/dp/B0CZ5VPJ81) [3**MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick**MCoBeauty**£4.85**4.4★217 rev](https://www.amazon.co.uk/dp/B0FKBYTK3Y) [4**e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Crushing**e.l.f.**£6.02**4.5★6,836 rev](https://www.amazon.co.uk/dp/B0CPFWJJQJ) [5**e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g**e.l.f.**£4.88**4.3★86,040 rev](https://www.amazon.co.uk/dp/B07MWSRJ89)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Revolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g**Revolution Skincare London**£3.25**63 rev5mo ago](https://www.amazon.co.uk/dp/B0GH8T5R9W) [**Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g**Rimmel**£6.07**139 rev8mo ago](https://www.amazon.co.uk/dp/B0G15TJ32K) [**MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick**MCoBeauty**£4.85**217 rev11mo ago](https://www.amazon.co.uk/dp/B0FKBYTK3Y) [**MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free**MUA**£2.43**409 rev1y ago](https://www.amazon.co.uk/dp/B0DRP43525) [**Blushers for Cheeks Make Up 3-in-1 Powder Blush - Matte Face Blush for Long-Lasting Sweat-Resistant Non-Greasy Glow Natural Look & Brighten Skin**Coloroom**£3.81**119 rev1y ago](https://www.amazon.co.uk/dp/B0F844GC6L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g**Revolution Skincare London**£3.25**4.2★**▲ 202%**](https://www.amazon.co.uk/dp/B0GH8T5R9W) [**Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g**Rimmel**£6.07**3.8★**▲ 122%**](https://www.amazon.co.uk/dp/B0G15TJ32K) [**KIKO Milano Unlimited Blush 10 Long-Lasting Powder Blush With A Buildable Result**Kiko Milano**£8.56**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B0DJPCDFLP) [**MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick**MCoBeauty**£4.85**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0FKBYTK3Y) [**Max Factor Crème Puff Blusher Nude Mauve 1**Max Factor**£4.65**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B00YY7VWUW)
**~~View all trending →~~**
## **What buyers say about blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Lasting colour”*
**Quality-Overall**14%
*“Really good product and versatile”*
**Value For Money**9%
*“Not expensive”*
**Brightness/Shine/Glow**6%
*“Nice and shine”*
**Ease Of Use**5%
*“Ease of use”*
**Advertised Vs Actual Product**5%
*“Exactly as shown”*
**Suitability Combination Skin**5%
*“Makes your skin look great”*
**Soft Feel**4%
*“Goes on so smoothly”*
**Ease Of Application**3%
*“Easy to apply”*
**Durability**3%
*“stays on all day”*
### **What buyers complain about **
**Color**26%
*“The wrong colour”*
**Durability**9%
*“Doesnt last”*
**Value For Money**7%
*“Not worth the cost”*
**Size-Overall**4%
*“a 4ml tube is quite small”*
**Advertised Vs Actual Product**4%
*“Misleading description,”*
**Ease Of Use**4%
*“almost impossible to get off”*
**Moist/Dry**3%
*“doesn't moisturise lips very well either”*
**Quality-Overall**3%
*“Cheaply made”*
**Brightness/Shine/Glow**2%
*“Has a small bit of shimmer”*
**Defective Material/Parts**2%
*“The product didn't stay on well”*
### **Top return reasons **
**Color**40%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Product Condition**6%
**Defective Material/Parts**6%
**Functionality-Overall**4%
**Adhesion/Stickiness**3%
**Damage/Burn Hair**3%
**Durability**3%
**Size-Overall**2%
## **Common questions**
- **Is blush profitable to sell on Amazon United Kingdom?**
- The niche generates £365K/yr across 66 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the blush niche?**
- 26 brands and 335 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in blush?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for blush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the blush niche?**
- Listings span £2.12–£14.92; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 7,403 reviews — the moat a new listing must climb.
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