---
title: "Blue Shampoo — £340K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blue-shampoo"
last_updated: "2026-08-09T13:28:58.733Z"
locale: en
meta:
description: "Niche score 46/100 · £340K/yr market · 428K searches/yr · £10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £340K/yr market · 428K searches/yr · £10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Shampoo — £340K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 30Conversion 76Competition 16Returns 100Price range 21Avg price 40Brand share 8Review moat 23Quality gap 81
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£340K**
£340K/yr · 428K searches
**Avg price**
**Okay****£10.82**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,778.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.50–£18.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blue shampoo is a £340K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue shampoo market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£325K–£433K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **45%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- FANOLA44% - Matrix33% - John Frieda8% - PROVOKE8% - Osmo4% - L'Oréal Professionnel Paris3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/blue-shampoo/trend)
## **Top blue shampoo search terms**
- **blue shampoo**200K/yr+0.7%5.8% conv. - **blue shampoo for orange hair**60K/yr+0.7%6.9% conv. - **blue shampoo for brunettes**32K/yr+15.7%4.4% conv. - **fanola no orange shampoo**35K/yr-13.7%13.9% conv. - **matrix brass off shampoo**12K/yr+67.2%10.8% conv. - **john frieda blue crush shampoo**9K/yr+20.9%3.4% conv. - **fanola blue shampoo**14K/yr-8.1%9.7% conv. - **brass off shampoo**8K/yr+43.9%10.0% conv. - **matrix brass off**8K/yr+51.9%5.0% conv. - **blue shampoo and conditioner**8K/yr+1.5%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blue-shampoo/search-terms)
## **Top blue shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£68K30%£102K40%£136K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml**FANOLA**£8.57**4.2★1,834 rev](https://www.amazon.co.uk/dp/B0CDHMRQFW) [2**Matrix Total Results Brass Off Blue Toning Shampoo Colour Correcting Cleanser for Lightened Brunettes and Dark Blondes Nourishes and Reduces Breakage 300ml**Matrix**£11.04**4.2★28,494 rev](https://www.amazon.co.uk/dp/B06VSZ69LL) [3**John Frieda Blue Crush for Brunettes Blue Conditioner 250ml**John Frieda**£5.65**4.4★277 rev](https://www.amazon.co.uk/dp/B094KHB3JV) [4**Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 1000ml**FANOLA**£12.70**4.2★1,834 rev](https://www.amazon.co.uk/dp/B0CDHKQDL7) [5**Matrix | Brass Off | Blue Toning Shampoo to Correct Orange Undertones on Lightened Hair Total Results**Matrix**£18.41**4.2★28,494 rev](https://www.amazon.co.uk/dp/B0744GGS1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OSMO Super Blue Zero Orange Shampoo for Brunettes | Blue Toning | No Yellow or Brass | Vegan. 400ml**Osmo**£15.78**22 rev1y ago](https://www.amazon.co.uk/dp/B0F38F1XTZ) [**LOréal Professionnel Vitamino Color Spectrum Blue Tinted Shampoo 300ml For Light Brown Coloured Hair With Ferulic Acid + Citric Acid Neutralise Undesired Orange Undertones**L'Oréal Professionnel Paris**£17.89**386 rev1y ago](https://www.amazon.co.uk/dp/B0DSLDK343) [**PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy**PROVOKE**£3.53**720 rev2y ago](https://www.amazon.co.uk/dp/B0D5QRYXSJ) [**Matrix Brass Off Colour Protecting Blue Toning Conditioner For Lightened Brown Hair To Hydrate and Nourish**Matrix**£11.92**194 rev2y ago](https://www.amazon.co.uk/dp/B0CV7YXNB3) [**Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml**FANOLA**£8.57**1,834 rev2y ago](https://www.amazon.co.uk/dp/B0CDHMRQFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Matrix | Brass Off | Blue Toning Shampoo to Correct Orange Undertones on Lightened Hair Total Results**Matrix**£18.41**4.2★**▲ 66%**](https://www.amazon.co.uk/dp/B0744GGS1P) [**Matrix Brass Off Colour Protecting Blue Toning Conditioner For Lightened Brown Hair To Hydrate and Nourish**Matrix**£11.92**4.0★**▲ 32%**](https://www.amazon.co.uk/dp/B0CV7YXNB3) [**Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 1000ml**FANOLA**£12.70**4.2★**▲ 27%**](https://www.amazon.co.uk/dp/B0CDHKQDL7) [**Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml**FANOLA**£8.57**4.2★**— 4%**](https://www.amazon.co.uk/dp/B0CDHMRQFW) [**Fanola No Orange Mask Anti-Orange Tones Mask that Conditions Detangles and Moisturizes Hair Vegan Formula 350ml**FANOLA**£11.07**4.0★**— 2%**](https://www.amazon.co.uk/dp/B0CDLXC73Q)
**~~View all trending →~~**
## **What buyers say about blue shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Colored Hair**19%
*“It's been the most effective discovery for maintaining my hair's orange-free look”*
**Quality-Overall**19%
*“a good brand of purple shampoo”*
**Color**14%
*“enhance the colour”*
**Value For Money**11%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Does exactly what its supposed to do”*
**Efficiency**5%
*“Works really well”*
**Smell**5%
*“Nice smell, hair feels clean”*
**Suitability Straight Hair**4%
*“Makes your hair shine”*
**Soft Feel**3%
*“Leaves it soft, shiny, and easy to manage”*
**Ease Of Use**2%
*“The product was very easy to use”*
### **What buyers complain about **
**Color**22%
*“It is NOT blue, its PURPLE”*
**Functionality-Overall**20%
*“NO CHANGE”*
**Suitability Colored Hair**12%
*“Did nothing on my bleached orange tinted hair”*
**Value For Money**7%
*“Waste of money”*
**Quality-Overall**5%
*“Not the best”*
**Moist/Dry**4%
*“Very drying”*
**Smell**3%
*“it smells bad”*
**Leak-Proof**3%
*“Arrived leaking”*
**Strength**2%
*“Not a strong enough product followed instructions”*
**Gap/Hole**2%
*“big gaps are visible”*
## **Common questions**
- **Is blue shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £340K/yr across 11 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the blue shampoo niche?**
- 6 brands and 82 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in blue shampoo?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for blue shampoo peak?**
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the blue shampoo niche?**
- Listings span £2.50–£18.41; the average listing price is £10.82 (sweet spot $15–$100). The average incumbent carries 6,779 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)