[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-blue-hair-dye":3,"research-sidebar-rollups":886},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":91,"demand":96,"seasonality":410,"brandShare":423,"products":445,"feedback":663,"searchTerms":802,"related":852,"lastUpdated":36},"1e623a9673b0a386d7ed6cd80fcb9039","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":51,"primePct":51,"oosRate":52},144540,479774,3.1851,-0.0251,0.0378,0.5856,0.8952,4.13,3664,7.97,5.23,16.34,22,25000,0.6818,0.0005,4,"blue hair dye","blue-hair-dye","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fblue-hair-dye","Hair Colour","2026-07-20T21:45:28.039373+00:00",9,17,91,[],42,0,20000,250,500,159400,199250,62,165,0.9787,1,0.0234,{"score":54,"verdict":55,"components":56},44,"skip",[57,62,65,69,71,74,77,82,85,87],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",31,0.15,144539.59,{"key":63,"score":64,"weight":60,"raw":18},"growth",24,{"key":66,"score":67,"weight":68,"raw":19},"conversion",47,0.1,{"key":70,"score":54,"weight":60,"raw":20},"competition",{"key":72,"score":73,"weight":68,"raw":21},"brandShare",26,{"key":75,"score":76,"weight":68,"raw":22},"qualityGap",86,{"key":78,"score":79,"weight":80,"raw":81},"reviewMoat",28,0.05,3663.86,{"key":83,"score":84,"weight":68,"raw":30},"returns",100,{"key":86,"score":27,"weight":80,"raw":24},"avgPrice",{"key":88,"score":89,"weight":80,"raw":90},"priceRange",12,0.1206120612061206,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.36,12.12,0.0064,27606,{"points":97,"droppedPartialWeek":409},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406],{"week":99,"volume":100},"2024-07-21",9204,{"week":102,"volume":103},"2024-07-28",10266,{"week":105,"volume":106},"2024-08-04",7859,{"week":108,"volume":109},"2024-08-11",7485,{"week":111,"volume":112},"2024-08-18",6761,{"week":114,"volume":115},"2024-08-25",6689,{"week":117,"volume":118},"2024-09-01",6154,{"week":120,"volume":121},"2024-09-08",5317,{"week":123,"volume":124},"2024-09-15",4977,{"week":126,"volume":127},"2024-09-22",5136,{"week":129,"volume":130},"2024-09-29",5103,{"week":132,"volume":133},"2024-10-06",8975,{"week":135,"volume":136},"2024-10-13",10178,{"week":138,"volume":139},"2024-10-20",9305,{"week":141,"volume":142},"2024-10-27",9201,{"week":144,"volume":145},"2024-11-03",5007,{"week":147,"volume":148},"2024-11-10",4324,{"week":150,"volume":151},"2024-11-17",4754,{"week":153,"volume":154},"2024-11-24",5046,{"week":156,"volume":157},"2024-12-01",5344,{"week":159,"volume":160},"2024-12-08",5069,{"week":162,"volume":163},"2024-12-15",4931,{"week":165,"volume":166},"2024-12-22",5215,{"week":168,"volume":169},"2024-12-29",4669,{"week":171,"volume":172},"2025-01-05",5538,{"week":174,"volume":175},"2025-01-12",5114,{"week":177,"volume":178},"2025-01-19",5252,{"week":180,"volume":181},"2025-01-26",5348,{"week":183,"volume":184},"2025-02-02",5710,{"week":186,"volume":187},"2025-02-09",5825,{"week":189,"volume":190},"2025-02-16",5625,{"week":192,"volume":193},"2025-02-23",6551,{"week":195,"volume":196},"2025-03-02",6289,{"week":198,"volume":199},"2025-03-09",6237,{"week":201,"volume":202},"2025-03-16",5839,{"week":204,"volume":205},"2025-03-23",5682,{"week":207,"volume":208},"2025-03-30",5880,{"week":210,"volume":211},"2025-04-06",6632,{"week":213,"volume":214},"2025-04-13",7299,{"week":216,"volume":217},"2025-04-20",7333,{"week":219,"volume":220},"2025-04-27",6799,{"week":222,"volume":223},"2025-05-04",5732,{"week":225,"volume":226},"2025-05-11",5382,{"week":228,"volume":229},"2025-05-18",6113,{"week":231,"volume":232},"2025-05-25",6378,{"week":234,"volume":196},"2025-06-01",{"week":236,"volume":237},"2025-06-08",5765,{"week":239,"volume":240},"2025-06-15",5866,{"week":242,"volume":243},"2025-06-22",6032,{"week":245,"volume":246},"2025-06-29",6671,{"week":248,"volume":249},"2025-07-06",7534,{"week":251,"volume":252},"2025-07-13",9457,{"week":254,"volume":255},"2025-07-20",11591,{"week":257,"volume":258},"2025-07-27",14689,{"week":260,"volume":261},"2025-08-03",9961,{"week":263,"volume":264},"2025-08-10",11690,{"week":266,"volume":267},"2025-08-17",9809,{"week":269,"volume":270},"2025-08-24",8070,{"week":272,"volume":273},"2025-08-31",7948,{"week":275,"volume":276},"2025-09-07",7414,{"week":278,"volume":279},"2025-09-14",5938,{"week":281,"volume":282},"2025-09-21",6367,{"week":284,"volume":285},"2025-09-28",6592,{"week":287,"volume":288},"2025-10-05",7171,{"week":290,"volume":291},"2025-10-12",7306,{"week":293,"volume":294},"2025-10-19",6826,{"week":296,"volume":297},"2025-10-26",7789,{"week":299,"volume":300},"2025-11-02",7601,{"week":302,"volume":303},"2025-11-09",6825,{"week":305,"volume":306},"2025-11-16",7107,{"week":308,"volume":309},"2025-11-23",6716,{"week":311,"volume":312},"2025-11-30",6994,{"week":314,"volume":315},"2025-12-07",5810,{"week":317,"volume":318},"2025-12-14",6543,{"week":320,"volume":321},"2025-12-21",7559,{"week":323,"volume":324},"2025-12-28",8341,{"week":326,"volume":327},"2026-01-04",8843,{"week":329,"volume":330},"2026-01-11",7687,{"week":332,"volume":333},"2026-01-18",8213,{"week":335,"volume":336},"2026-01-25",7944,{"week":338,"volume":339},"2026-02-01",16231,{"week":341,"volume":342},"2026-02-08",16893,{"week":344,"volume":345},"2026-02-15",15734,{"week":347,"volume":348},"2026-02-22",16597,{"week":350,"volume":351},"2026-03-01",15846,{"week":353,"volume":354},"2026-03-08",14660,{"week":356,"volume":357},"2026-03-15",14357,{"week":359,"volume":360},"2026-03-22",14304,{"week":362,"volume":363},"2026-03-29",15840,{"week":365,"volume":366},"2026-04-05",11367,{"week":368,"volume":369},"2026-04-12",9601,{"week":371,"volume":372},"2026-04-19",8696,{"week":374,"volume":375},"2026-04-26",7660,{"week":377,"volume":378},"2026-05-03",7718,{"week":380,"volume":381},"2026-05-10",7980,{"week":383,"volume":384},"2026-05-17",7754,{"week":386,"volume":387},"2026-05-24",8603,{"week":389,"volume":390},"2026-05-31",7812,{"week":392,"volume":393},"2026-06-07",10413,{"week":395,"volume":396},"2026-06-14",10710,{"week":398,"volume":399},"2026-06-21",11695,{"week":401,"volume":402},"2026-06-28",10668,{"week":404,"volume":405},"2026-07-05",12026,{"week":407,"volume":408},"2026-07-12",13397,false,[411,412,413,414,415,416,417,418,419,420,421,422],0.831753152552586,1.374962487263462,1.2944872587174854,1.0082842356357355,0.8700039525936539,1.0158041801544477,1.3595113914170858,1.0454521910798962,0.7264379486948336,1.029317463913637,0.7452986343321045,0.7330583783189628,{"top":424,"otherBrandCount":443,"otherClickShare":444},[425,428,431,434,437,440],{"brand":426,"clickShare":427},"LIVE",0.36429999999999996,{"brand":429,"clickShare":430},"Crazy Color",0.292,{"brand":432,"clickShare":433},"Adore",0.0975,{"brand":435,"clickShare":436},"Manic Panic",0.0903,{"brand":438,"clickShare":439},"La Riche",0.0512,{"brand":441,"clickShare":442},"Knight & Wilson",0.0455,3,0.05920000000000003,[446,457,468,479,489,500,508,518,528,537,546,556,566,576,586,597,608,618,626,637,647,655],{"asin":447,"title":448,"brand":426,"imageUrl":449,"price":450,"rating":451,"reviews":452,"clickShare90":453,"clickShare360":454,"launchDate":455,"amazonUrl":456},"B0G371TNQF","Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413k3ao7B2L.jpg",5.69,4.4,854,0.2099,0.1021,"2026-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G371TNQF",{"asin":458,"title":459,"brand":429,"imageUrl":460,"price":461,"rating":462,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B0DB2LY3C5","Crazy Color Vibrant Sky Blue Semi-Permanent Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yFgsET-xL.jpg",6.47,3.5,74,0.1431,0.1386,"2024-07-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB2LY3C5",{"asin":469,"title":470,"brand":432,"imageUrl":471,"price":472,"rating":473,"reviews":474,"clickShare90":475,"clickShare360":476,"launchDate":477,"amazonUrl":478},"B005TVSIQS","Adore Shining Semi Permanent Hair Colour 112 Indigo Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fBv2CmBmL.jpg",5.81,4.2,1643,0.0863,0.0892,"2012-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB005TVSIQS",{"asin":480,"title":481,"brand":426,"imageUrl":482,"price":483,"rating":484,"reviews":485,"clickShare90":486,"clickShare360":487,"launchDate":455,"amazonUrl":488},"B0G34MF72G","Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vyQ+GLwXL.jpg",5.76,3.8,253,0.077,0.0447,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G34MF72G",{"asin":490,"title":491,"brand":435,"imageUrl":492,"price":493,"rating":494,"reviews":495,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B0083CNYJG","Manic Panic High Voltage Rockabilly Blue Classic Hair Color 118ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51c4WttHU3L.jpg",11.57,4.3,3429,0.0693,0.1137,"2011-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0083CNYJG",{"asin":501,"title":502,"brand":426,"imageUrl":503,"price":504,"rating":451,"reviews":452,"clickShare90":505,"clickShare360":506,"launchDate":455,"amazonUrl":507},"B0G35NT2LN","Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410fDx2hKyL.jpg",5.6,0.0552,0.0325,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G35NT2LN",{"asin":509,"title":510,"brand":441,"imageUrl":511,"price":512,"rating":513,"reviews":514,"clickShare90":442,"clickShare360":515,"launchDate":516,"amazonUrl":517},"B0CBYWZ4DW","Knight & Wilson Colour-Freedom Gloss Pro 150ml Truly Blue Semi-Permanent Hair Colour - Ultra-Vibrant Vegan Colour Mask with PurePlex | Ammonia Free Colour Lasts Up To 6-10 Washes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NQn1StsUL.jpg",7.34,4.1,897,0.0453,"2023-07-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBYWZ4DW",{"asin":519,"title":520,"brand":429,"imageUrl":521,"price":522,"rating":513,"reviews":523,"clickShare90":524,"clickShare360":525,"launchDate":526,"amazonUrl":527},"B0CNXZ6KJB","Crazy Color Vibrant Sky Blue Semi-Permanent Duo Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 200ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413gE-f6WLL.jpg",10.45,121,0.0381,0.0494,"2023-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CNXZ6KJB",{"asin":529,"title":530,"brand":429,"imageUrl":531,"price":532,"rating":494,"reviews":463,"clickShare90":533,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B0DB2KVWZ3","Crazy Color Vibrant Capri Blue Semi-Permanent Hair Dye. Highly Pigmented Electric Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-HCox5NoL.jpg",7.48,0.0341,0.0343,"2024-09-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB2KVWZ3",{"asin":538,"title":539,"brand":429,"imageUrl":540,"price":541,"rating":451,"reviews":542,"clickShare90":543,"clickShare360":544,"launchDate":535,"amazonUrl":545},"B0DB671PMK","Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Oi7qMkPgL.jpg",7,67,0.0338,0.0213,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB671PMK",{"asin":547,"title":548,"brand":429,"imageUrl":549,"price":25,"rating":550,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B002M3X7JY","Renbow Crazy Color Semi-Permanent Hair Color Dye Sky Blue 59 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OTNrPueaL.jpg",3.9,1453,0.0321,0.0513,"2011-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002M3X7JY",{"asin":557,"title":558,"brand":438,"imageUrl":559,"price":560,"rating":473,"reviews":561,"clickShare90":562,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B0C3T911R3","2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-B26EvMhL.jpg",8.98,560,0.0226,0.023,"2023-04-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C3T911R3",{"asin":567,"title":568,"brand":426,"imageUrl":569,"price":570,"rating":473,"reviews":571,"clickShare90":572,"clickShare360":573,"launchDate":574,"amazonUrl":575},"B09XQSCB6Y","Schwarzkopf LIVE Colour Drops Crystal Blue Semi-Permanent Hair Dye 30ml Colour that Lasts 2-12 Washes Blue Hair Dye Drops","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gEEHWn6TL.jpg",6.43,4534,0.0222,0.0607,"2022-04-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09XQSCB6Y",{"asin":577,"title":578,"brand":435,"imageUrl":579,"price":580,"rating":473,"reviews":581,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B00BDJBJDE","Manic Panic High Voltage After Midnight Classic Hair Color 118ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Br5-W3ZcL.jpg",11.06,17428,0.021,0.0375,"2010-08-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00BDJBJDE",{"asin":587,"title":588,"brand":589,"imageUrl":590,"price":591,"rating":31,"reviews":592,"clickShare90":593,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B01MUS2I9P","Rebellious Colours Vegan Semi Permanent Hair Dye Colour 100ml (Electric Blue)","PaintGlow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41g9wKTlY1L.jpg",6.71,6998,0.0184,0.0265,"2016-11-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01MUS2I9P",{"asin":598,"title":599,"brand":600,"imageUrl":601,"price":602,"rating":513,"reviews":603,"clickShare90":604,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B0DKQBRQGF","ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Sorceress 165 ml e","ARCTIC FOX","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316JxUG3sLL.jpg",16.21,1542,0.0183,0.0181,"2024-11-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DKQBRQGF",{"asin":609,"title":610,"brand":438,"imageUrl":611,"price":612,"rating":494,"reviews":613,"clickShare90":614,"clickShare360":615,"launchDate":616,"amazonUrl":617},"B0C3NKRR22","La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51d8V8shheL.jpg",5.67,14703,0.0148,0.0242,"2023-04-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C3NKRR22",{"asin":619,"title":620,"brand":438,"imageUrl":621,"price":622,"rating":494,"reviews":613,"clickShare90":623,"clickShare360":624,"launchDate":616,"amazonUrl":625},"B0C3NRPQQ4","La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518DgjagfaL.jpg",5.64,0.0138,0.0286,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C3NRPQQ4",{"asin":627,"title":628,"brand":629,"imageUrl":630,"price":631,"rating":513,"reviews":632,"clickShare90":633,"clickShare360":634,"launchDate":635,"amazonUrl":636},"B0G3R97817","Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue","Clairol","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lciPCTkqL.jpg",6.29,45,0.0121,0.0104,"2025-11-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G3R97817",{"asin":638,"title":639,"brand":432,"imageUrl":640,"price":641,"rating":31,"reviews":642,"clickShare90":643,"clickShare360":644,"launchDate":645,"amazonUrl":646},"B00OVF9Y2A","Adore Shining Semi Permanent Hair Colour 178 Royal Navy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41j84HNZAIL.jpg",6.17,8809,0.0112,0.0166,"2015-02-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00OVF9Y2A",{"asin":648,"title":649,"brand":429,"imageUrl":650,"price":651,"rating":550,"reviews":27,"clickShare90":652,"clickShare360":653,"launchDate":535,"amazonUrl":654},"B0DB2LJ9P6","Crazy Color Metallic Sapphire Semi-Permanent Hair Dye. Highly Pigmented Deep Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FAt4nJQAL.jpg",7.39,0.0108,0.0125,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB2LJ9P6",{"asin":656,"title":657,"brand":600,"imageUrl":658,"price":26,"rating":513,"reviews":603,"clickShare90":659,"clickShare360":660,"launchDate":661,"amazonUrl":662},"B0CTVGRTD3","ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Blue Jean Baby 165 ml e","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314TZo0GEZL.jpg",0.0106,0.0194,"2024-02-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTVGRTD3",{"love":664,"hate":733,"returnReasons":793},[665,672,679,685,692,699,706,713,719,726],{"topic":666,"percentOfMentions":667,"verbatims":668},"Color",0.37729999999999997,[669,670,671],"Beautiful colour","Lovely shade","Strong colour",{"topic":673,"percentOfMentions":674,"verbatims":675},"Quality-Overall",0.0909,[676,677,678],"Good quality and blue looks amazing really happy with my hair A+++","the results are great","Good quality",{"topic":680,"percentOfMentions":553,"verbatims":681},"Coverage",[682,683,684],"Good coverage","long lasting brilliant coverage","It gives a fabulous & vibrant covering",{"topic":686,"percentOfMentions":687,"verbatims":688},"Durability",0.051,[689,690,691],"They last for ages","it lasts pretty well too","Used this brand years",{"topic":693,"percentOfMentions":694,"verbatims":695},"Ease Of Application",0.045899999999999996,[696,697,698],"the application of this really stands out","Easy to apply","The application process itself was fairly straightforward",{"topic":700,"percentOfMentions":701,"verbatims":702},"Soft Feel",0.04019999999999999,[703,704,705],"My hair is really soft and smooth","leaves it feeling soft","my hair felt great after using it really soft",{"topic":707,"percentOfMentions":708,"verbatims":709},"Smell",0.0318,[710,711,712],"There is a sweet smell from the developing cream","The smell is noticeably milder than some of the harsher dyes Ive used","Smells so good",{"topic":714,"percentOfMentions":624,"verbatims":715},"Brightness\u002FShine\u002FGlow",[716,717,718],"Its really shiny","shiny especially under natural light","a radiant shine",{"topic":720,"percentOfMentions":721,"verbatims":722},"Advertised Vs Actual Product",0.025,[723,724,725],"Does the job","As described","I was pleased that the product did live up to my expectations",{"topic":727,"percentOfMentions":728,"verbatims":729},"Value For Money",0.023799999999999998,[730,731,732],"affordable too","you get a lot for quite cheap","Currently on offer for around £6-7 feels excellent value for money for a named brand kit that contains everything you need- even a pair of gloves",[734,740,747,754,760,767,773,780,784,789],{"topic":666,"percentOfMentions":735,"verbatims":736},0.35969999999999996,[737,738,739],"Turned a bit green","Black not blue","I found the colour had faded",{"topic":741,"percentOfMentions":742,"verbatims":743},"Suitability Colored Hair",0.0736,[744,745,746],"Brought the dark blue dye didnt work at all nothing in my hair it all washed out","Absolutely appalled by this hair dye","Most of my hair was dyed anyhow",{"topic":748,"percentOfMentions":749,"verbatims":750},"Stain Resistance",0.0625,[751,752,753],"Will stain your hands","stains","stains the hair horribly",{"topic":727,"percentOfMentions":755,"verbatims":756},0.0472,[757,758,759],"Expensive, time wasting and disappointing results","Waste of money","Not worth it at all",{"topic":761,"percentOfMentions":762,"verbatims":763},"Functionality-Overall",0.0431,[764,765,766],"Didnt work","Doesn't work","Didnt work at all",{"topic":768,"percentOfMentions":762,"verbatims":769},"Hair Related",[770,771,772],"Never buy this if you have brown hair because it is the worse thing I have ever purchased in my life I put a little on to see nothing so I put the whole bottle","it hasn't changed the colour of my hair at all","Ruined my hair",{"topic":774,"percentOfMentions":775,"verbatims":776},"Color Fading\u002FDiscoloration",0.028300000000000002,[777,778,779],"The colour fades out to a more pastel colour over time","Rubbish - all dye washed out first wash","I had some tingling during and after",{"topic":680,"percentOfMentions":721,"verbatims":781},[782,783],"not happy with the coverage","Didn't cover well",{"topic":720,"percentOfMentions":785,"verbatims":786},0.0167,[787,788],"false marketing","its not like it said",{"topic":790,"percentOfMentions":785,"verbatims":791},"Suitability Long Hair",[792],"Leave it on longer than it says I left on for 1.30 hrs anyway queens dye your hair",[794,796,798,801],{"reason":666,"pct":795},0.625,{"reason":741,"pct":797},0.1875,{"reason":799,"pct":800},"Suitability Short Hair",0.125,{"reason":761,"pct":749},[803,807,812,817,822,827,832,837,842,847],{"term":32,"volume":804,"growthQoq":805,"conversionRate":806},216691,-0.0659,0.0363,{"term":808,"volume":809,"growthQoq":810,"conversionRate":811},"blue hair dye permanent",48397,-0.0552,0.0364,{"term":813,"volume":814,"growthQoq":815,"conversionRate":816},"dark blue hair dye",28701,-0.1389,0.0342,{"term":818,"volume":819,"growthQoq":820,"conversionRate":821},"crazy colour blue",18690,0.2806,0.059,{"term":823,"volume":824,"growthQoq":825,"conversionRate":826},"hair dye blue",18664,0.0113,0.0243,{"term":828,"volume":829,"growthQoq":830,"conversionRate":831},"permanent blue hair dye",18096,-0.046,0.0199,{"term":833,"volume":834,"growthQoq":835,"conversionRate":836},"blue hair dye semi permanent",18113,0.1909,0.0249,{"term":838,"volume":839,"growthQoq":840,"conversionRate":841},"blue semi permanent hair dye",15223,0.1922,0.0303,{"term":843,"volume":844,"growthQoq":845,"conversionRate":846},"semi permanent hair dye blue",17324,0.0721,0.0263,{"term":848,"volume":849,"growthQoq":850,"conversionRate":851},"crazy color hair dye blue",10082,0.3673,0.0526,[853,860,865,871,876,881],{"title":854,"href":855,"score":856,"verdict":857,"marketSize":858,"growth90":859},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":861,"href":862,"score":856,"verdict":857,"marketSize":863,"growth90":864},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":866,"href":867,"score":856,"verdict":868,"marketSize":869,"growth90":870},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":872,"href":873,"score":856,"verdict":857,"marketSize":874,"growth90":875},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":877,"href":878,"score":856,"verdict":857,"marketSize":879,"growth90":880},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":882,"href":883,"score":856,"verdict":857,"marketSize":884,"growth90":885},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[887,894,901,908,915,918,925,932,939,946,953,960,967,974,981,988,995,1002,1009],{"nodeId":888,"label":889,"slug":890,"href":891,"nichesTracked":892,"marketSizeTotal":893},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":895,"label":896,"slug":897,"href":898,"nichesTracked":899,"marketSizeTotal":900},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":902,"label":903,"slug":904,"href":905,"nichesTracked":906,"marketSizeTotal":907},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":909,"label":910,"slug":911,"href":912,"nichesTracked":913,"marketSizeTotal":914},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":916,"marketSizeTotal":917},2481,653104681,{"nodeId":919,"label":920,"slug":921,"href":922,"nichesTracked":923,"marketSizeTotal":924},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":926,"label":927,"slug":928,"href":929,"nichesTracked":930,"marketSizeTotal":931},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":933,"label":934,"slug":935,"href":936,"nichesTracked":937,"marketSizeTotal":938},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":940,"label":941,"slug":942,"href":943,"nichesTracked":944,"marketSizeTotal":945},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":947,"label":948,"slug":949,"href":950,"nichesTracked":951,"marketSizeTotal":952},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":954,"label":955,"slug":956,"href":957,"nichesTracked":958,"marketSizeTotal":959},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":961,"label":962,"slug":963,"href":964,"nichesTracked":965,"marketSizeTotal":966},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":968,"label":969,"slug":970,"href":971,"nichesTracked":972,"marketSizeTotal":973},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":975,"label":976,"slug":977,"href":978,"nichesTracked":979,"marketSizeTotal":980},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":982,"label":983,"slug":984,"href":985,"nichesTracked":986,"marketSizeTotal":987},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":989,"label":990,"slug":991,"href":992,"nichesTracked":993,"marketSizeTotal":994},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":996,"label":997,"slug":998,"href":999,"nichesTracked":1000,"marketSizeTotal":1001},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1003,"label":1004,"slug":1005,"href":1006,"nichesTracked":1007,"marketSizeTotal":1008},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1010,"label":1011,"slug":1012,"href":1013,"nichesTracked":1014,"marketSizeTotal":1015},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]