---
title: "Blue Hair Dye — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blue-hair-dye"
last_updated: "2026-08-05T22:19:42.246Z"
locale: en
meta:
description: "Niche score 44/100 · £145K/yr market · 480K searches/yr · £7.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £145K/yr market · 480K searches/yr · £7.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Hair Dye — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue hair dye**
**Skip it**
Prices mostly outside the sweet spot ($5.23–$16.34) — this niche doesn't clear our bar today.
Market size 31Growth 24Conversion 47Competition 44Returns 100Price range 12Avg price 22Brand share 26Review moat 28Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£145K**
£145K/yr · 480K searches
**Review moat**
**Okay****3,663.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.97**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.23–£16.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue hair dye is a £145K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue hair dye market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£159K–£199K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**6%**
- LIVE36% - Crazy Color29% - Adore10% - Manic Panic9% - La Riche5% - Knight & Wilson5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/blue-hair-dye/trend)
## **Top blue hair dye search terms**
- **blue hair dye**217K/yr-6.6%3.6% conv. - **blue hair dye permanent**48K/yr-5.5%3.6% conv. - **dark blue hair dye**29K/yr-13.9%3.4% conv. - **crazy colour blue**19K/yr+28.1%5.9% conv. - **hair dye blue**19K/yr+1.1%2.4% conv. - **permanent blue hair dye**18K/yr-4.6%2.0% conv. - **blue hair dye semi permanent**18K/yr+19.1%2.5% conv. - **blue semi permanent hair dye**15K/yr+19.2%3.0% conv. - **semi permanent hair dye blue**17K/yr+7.2%2.6% conv. - **crazy color hair dye blue**10K/yr+36.7%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blue-hair-dye/search-terms)
## **Top blue hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£29K30%£43K40%£58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**4.4★854 rev](https://www.amazon.co.uk/dp/B0G371TNQF) [2**Crazy Color Vibrant Sky Blue Semi-Permanent Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.47**3.5★74 rev](https://www.amazon.co.uk/dp/B0DB2LY3C5) [3**Adore Shining Semi Permanent Hair Colour 112 Indigo Blue**Adore**£5.81**4.2★1,643 rev](https://www.amazon.co.uk/dp/B005TVSIQS) [4**Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes**LIVE**£5.76**3.8★253 rev](https://www.amazon.co.uk/dp/B0G34MF72G) [5**Manic Panic High Voltage Rockabilly Blue Classic Hair Color 118ml**Manic Panic**£11.57**4.3★3,429 rev](https://www.amazon.co.uk/dp/B0083CNYJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G371TNQF) [**Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes**LIVE**£5.76**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G34MF72G) [**Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.60**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35NT2LN) [**Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue**Clairol**£6.29**45 rev7mo ago](https://www.amazon.co.uk/dp/B0G3R97817) [**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Sorceress 165 ml e**ARCTIC FOX**£16.21**1,542 rev1y ago](https://www.amazon.co.uk/dp/B0DKQBRQGF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0G371TNQF) [**Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes**LIVE**£5.76**3.8★**▲ 72%**](https://www.amazon.co.uk/dp/B0G34MF72G) [**Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.60**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0G35NT2LN) [**Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£7.00**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B0DB671PMK) [**Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue**Clairol**£6.29**4.1★**▲ 16%**](https://www.amazon.co.uk/dp/B0G3R97817)
**~~View all trending →~~**
## **What buyers say about blue hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Beautiful colour”*
**Quality-Overall**9%
*“Good quality and blue looks amazing really happy with my hair A+++”*
**Coverage**5%
*“Good coverage”*
**Durability**5%
*“They last for ages”*
**Ease Of Application**5%
*“the application of this really stands out”*
**Soft Feel**4%
*“My hair is really soft and smooth”*
**Smell**3%
*“There is a sweet smell from the developing cream”*
**Brightness/Shine/Glow**3%
*“Its really shiny”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Value For Money**2%
*“affordable too”*
### **What buyers complain about **
**Color**36%
*“Turned a bit green”*
**Suitability Colored Hair**7%
*“Brought the dark blue dye didnt work at all nothing in my hair it all washed out”*
**Stain Resistance**6%
*“Will stain your hands”*
**Value For Money**5%
*“Expensive, time wasting and disappointing results”*
**Functionality-Overall**4%
*“Didnt work”*
**Hair Related**4%
*“Never buy this if you have brown hair because it is the worse thing I have ever purchased in my life I put a little on to see nothing so I put the whole bottle”*
**Color Fading/Discoloration**3%
*“The colour fades out to a more pastel colour over time”*
**Coverage**3%
*“not happy with the coverage”*
**Advertised Vs Actual Product**2%
*“false marketing”*
**Suitability Long Hair**2%
*“Leave it on longer than it says I left on for 1.30 hrs anyway queens dye your hair”*
### **Top return reasons **
**Color**63%
**Suitability Colored Hair**19%
**Suitability Short Hair**13%
**Functionality-Overall**6%
## **Common questions**
- **Is blue hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the blue hair dye niche?**
- 9 brands and 91 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in blue hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.1%.
- **When does demand for blue hair dye peak?**
- Demand peaks in Feb–Mar–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the blue hair dye niche?**
- Listings span £5.23–£16.34; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 3,664 reviews — the moat a new listing must climb.
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