---
title: "Blue Black Hair Dye — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blue-black-hair-dye"
last_updated: "2026-08-05T23:55:58.448Z"
locale: en
meta:
description: "Niche score 39/100 · £49K/yr market · 79K searches/yr · £6.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £49K/yr market · 79K searches/yr · £6.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Black Hair Dye — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue black hair dye**
**Skip it**
Prices mostly outside the sweet spot ($2.54–$11.17) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 83Competition 20Returns 100Price range 0Avg price 19Brand share 32Review moat 23Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,890.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.99**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£49K**
£49K/yr · 79K searches
**Price range**
**Bad****£2.54–£11.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue black hair dye is a £49K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue black hair dye market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£70K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**10%**
- LIVE44% - L'Oreal Paris11% - Palette11% - L'ORÉAL10% - Clairol9% - Smart Beauty5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -5.5% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/blue-black-hair-dye/trend)
## **Top blue black hair dye search terms**
- **blue black hair dye**59K/yr-5.0%7.3% conv. - **black blue hair dye**13K/yr-10.4%6.9% conv. - **blue black hair dye permanent**7K/yr-0.8%5.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blue-black-hair-dye/search-terms)
## **Top blue black hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.60**4.4★854 rev](https://www.amazon.co.uk/dp/B0G35NT2LN) [2**LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Blue Black 1.102 x1 pack**L'Oreal Paris**£7.19**4.4★2,377 rev](https://www.amazon.co.uk/dp/B09NQGVYWW) [3**Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.54**4.4★872 rev](https://www.amazon.co.uk/dp/B0DR2WRCN1) [4**Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue**Clairol**£6.29**4.1★45 rev](https://www.amazon.co.uk/dp/B0G3R97817) [5**LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 210 Blue Black**L'ORÉAL**£8.29**4.4★837 rev](https://www.amazon.co.uk/dp/B0756HBM15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.60**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35NT2LN) [**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G371TNQF) [**Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue**Clairol**£6.29**45 rev7mo ago](https://www.amazon.co.uk/dp/B0G3R97817) [**Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.54**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR2WRCN1) [**LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Blue Black 1.102 x1 pack**L'Oreal Paris**£7.19**2,377 rev4y ago](https://www.amazon.co.uk/dp/B09NQGVYWW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.69**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0G371TNQF) [**Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.60**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0G35NT2LN) [**Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.**Olia**£7.21**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B009Q8492W) [**Schwarzkopf Igora Royal 1-1 blue black 60ml**Schwarzkopf**£11.17**4.4★**— 3%**](https://www.amazon.co.uk/dp/B00BNAQV8Q) [**Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue**Clairol**£6.29**4.1★**— 2%**](https://www.amazon.co.uk/dp/B0G3R97817)
**~~View all trending →~~**
## **What buyers say about blue black hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Great colour”*
**Quality-Overall**15%
*“Definitely as good as the more expensive ones”*
**Coverage**9%
*“Good coverage”*
**Soft Feel**8%
*“It feels healthy and soft and so shiny”*
**Ease Of Application**6%
*“the application of this really stands out”*
**Value For Money**6%
*“it was just a great affordable price”*
**Ease Of Use**5%
*“Easy to use”*
**Smell**4%
*“There is a sweet smell from the developing cream”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are clear”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Color**26%
*“I found the colour had faded”*
**Functionality-Overall**7%
*“Doesn't work”*
**Suitability Colored Hair**5%
*“Absolutely appalled by this hair dye”*
**Hair Related**5%
*“it hasn't changed the colour of my hair at all”*
**Smell**4%
*“Smells awful”*
**Quality-Overall**4%
*“rubbish”*
**Suitability Long Hair**4%
*“Leave it on longer than it says I left on for 1.30 hrs anyway queens dye your hair”*
**Instructions/User Manual/Troubleshooting**4%
*“Bad instructions”*
**Advertised Vs Actual Product**2%
*“false marketing”*
**Value For Money**2%
*“Too expensive”*
## **Common questions**
- **Is blue black hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the blue black hair dye niche?**
- 10 brands and 82 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in blue black hair dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for blue black hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blue black hair dye niche?**
- Listings span £2.54–£11.17; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 7,890 reviews — the moat a new listing must climb.
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