---
title: "Blow Dry Hair Brush — £644K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blow-dry-hair-brush"
last_updated: "2026-08-07T12:32:25.085Z"
locale: en
meta:
description: "Niche score 44/100 · £644K/yr market · 390K searches/yr · £35.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £644K/yr market · 390K searches/yr · £35.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blow Dry Hair Brush — £644K/yr Amazon UK Niche (2026) - Flapen"
---
# **blow dry hair brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 21Conversion 56Competition 17Returns 22Price range 95Avg price 95Brand share 0Review moat 41Quality gap 90
**Avg price**
**Incredible****£35.34**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£14.88–£90.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£644K**
£644K/yr · 390K searches
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,374.18**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, blow dry hair brush is a £644K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blow dry hair brush market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£530K–£707K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**175**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- BaByliss79% - Remington10% - Tresses Touch6% - EOQIFJM3% - Revlon2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/blow-dry-hair-brush/trend)
## **Top blow dry hair brush search terms**
- **babyliss**92K/yr-7.3%0.7% conv. - **babyliss big hair rotating brush**67K/yr-1.0%9.6% conv. - **rotating hair dryer brush**65K/yr-18.0%2.5% conv. - **blowdry brush**20K/yr-10.6%0.3% conv. - **babyliss hot brush**20K/yr-16.6%3.2% conv. - **babyliss hair brush**16K/yr+4.5%1.0% conv. - **rotating hair dryer brush for short hair**11K/yr+1.1%1.4% conv. - **rotating hair brush**9K/yr+1.9%1.0% conv. - **babyliss hot air brush**9K/yr+1.3%5.0% conv. - **rotating hot air brush**9K/yr-21.8%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blow-dry-hair-brush/search-terms)
## **Top blow dry hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£97K30%£193K45%£290K60%£387K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U**BaByliss**£26.56**4.4★8,426 rev](https://www.amazon.co.uk/dp/B00E91T0OS) [2**BaByliss Air Styler 1000W - All in One Hair Dryer Brush Volumiser and Curler Advanced Ionic Frizz-Control System 4 Attachments Copper/Grey 2136U**BaByliss**£25.47**4.2★4,514 rev](https://www.amazon.co.uk/dp/B07ZY9WZPW) [3**BaByliss Flawless Volume Hot Air Brush - Dry and Style in One Titanium-Ceramic 38mm Barrel for Smoothness Ionic Frizz-Control Black 2764U**BaByliss**£19.59**4.3★3,310 rev](https://www.amazon.co.uk/dp/B072ZTXB93) [4**Remington Rotating Airstyler Keratin Protect (3 attachments: Mixed Bristle & Soft Bristle Brush Root Boost Attachment for More Volume & Hair Clips Ceramic Coating Infused with Almond Oil) AS8811**Remington**£29.06**3.9★387 rev](https://www.amazon.co.uk/dp/B0D35Z5PHF) [5**Tresses Touch Rotating Hair Dryer Brush 3-in-1 Hot Air Brush with 2 Brushes (1.5&2) for Drying Styling Volumizing Curling Sleeking in One Step 3 Temperatures Negative Ionic Ceramic Coating**Tresses Touch**£29.34**3.6★88 rev](https://www.amazon.co.uk/dp/B0F4WXH8PC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tresses Touch Rotating Hair Dryer Brush 3-in-1 Hot Air Brush with 2 Brushes (1.5&2) for Drying Styling Volumizing Curling Sleeking in One Step 3 Temperatures Negative Ionic Ceramic Coating**Tresses Touch**£29.34**88 rev1y ago](https://www.amazon.co.uk/dp/B0F4WXH8PC) [**BaByliss Air Wand - Hair Dryer Straightener and Styler All in One Wet to Dry Anti Frizz No Heat Damage 3 Attachments AS6553U - Amazon Exclusive**BaByliss**£90.74**294 rev1y ago](https://www.amazon.co.uk/dp/B0DFH7HLM9) [**Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ**Revlon**£26.60**1,170 rev2y ago](https://www.amazon.co.uk/dp/B0D98N6SD9) [**BaByliss Air Power Volume - 2-in-1 Hair Dryer and Styler Wet and Dry Modes Smoothing Blow Dryer Brush with 3 Temperature Settings Ionic & Ceramic Gold AS95U**BaByliss**£40.10**151 rev2y ago](https://www.amazon.co.uk/dp/B0D6BZQP8J) [**Remington Rotating Airstyler Keratin Protect (3 attachments: Mixed Bristle & Soft Bristle Brush Root Boost Attachment for More Volume & Hair Clips Ceramic Coating Infused with Almond Oil) AS8811**Remington**£29.06**387 rev2y ago](https://www.amazon.co.uk/dp/B0D35Z5PHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BaByliss Big Hair Dual Rotary Blower Brush for Volume Shaping and Shine AS952E**BaByliss**£48.77**4.1★**▲ 55%**](https://www.amazon.co.uk/dp/B07WCCK6BC) [**Tresses Touch Rotating Hair Dryer Brush 3-in-1 Hot Air Brush with 2 Brushes (1.5&2) for Drying Styling Volumizing Curling Sleeking in One Step 3 Temperatures Negative Ionic Ceramic Coating**Tresses Touch**£29.34**3.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0F4WXH8PC) [**Rotating Hair Dryer Brush Rotating Hair Brush Rotating Blow Dryer 3-in-1 Hot Air Styler and Rotating Hair Dryer for Dry Hair Curl Hair Straighten Hair**EOQIFJM**£14.88**3.4★**▲ 50%**](https://www.amazon.co.uk/dp/B0CW63WBZV) [**BaByliss Flawless Volume Hot Air Brush - Dry and Style in One Titanium-Ceramic 38mm Barrel for Smoothness Ionic Frizz-Control Black 2764U**BaByliss**£19.59**4.3★**▲ 14%**](https://www.amazon.co.uk/dp/B072ZTXB93) [**BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U**BaByliss**£26.56**4.4★**— 3%**](https://www.amazon.co.uk/dp/B00E91T0OS)
**~~View all trending →~~**
## **What buyers say about blow dry hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy to hold”*
**Quality-Overall**17%
*“Decent tool”*
**Value For Money**15%
*“Great for the price”*
**Weight Light**7%
*“Great dryer lightweight easy to use”*
**Moist/Dry**5%
*“Amazing hair dryer”*
**Advertised Vs Actual Product**4%
*“Just what I was looking for”*
**Add-Ons/Attachments**3%
*“Good attachments”*
**Shape/Style**3%
*“Good styler”*
**Soft Feel**2%
*“soft I love it”*
**Gifting Purpose**2%
*“Excellent gift”*
### **What buyers complain about **
**Durability**15%
*“it broke”*
**Heating**12%
*“Gets to hot”*
**Quality-Overall**7%
*“Truly a poor quality build”*
**Size-Overall**7%
*“Its just too big now”*
**Ease Of Use**7%
*“Takes a little getting used to”*
**Weight Heavy**4%
*“Too heavy”*
**Value For Money**4%
*“Not worth the money”*
**Damage/Burn Hair**3%
*“After using for a few months I notice my hair was breaking off more and more”*
**Functionality-Overall**2%
*“Did not work”*
**Strength**2%
*“Not powerful”*
### **Top return reasons **
**Size-Overall**27%
**Functionality-Overall**13%
**Weight Heavy**7%
**Quality-Overall**6%
**Heating**5%
**Defective Material/Parts**5%
**Smell**4%
**Advertised Vs Actual Product**3%
**Damage/Burn Hair**3%
**Strength**3%
## **Common questions**
- **Is blow dry hair brush profitable to sell on Amazon United Kingdom?**
- The niche generates £644K/yr across 11 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the blow dry hair brush niche?**
- 5 brands and 175 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blow dry hair brush?**
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 5.8% — above our launch gate.
- **When does demand for blow dry hair brush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the blow dry hair brush niche?**
- Listings span £14.88–£90.74; the average listing price is £35.34 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.
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