---
title: "Blow Dry Cream — £165K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blow-dry-cream"
last_updated: "2026-08-06T00:37:17.752Z"
locale: en
meta:
description: "Niche score 48/100 · £165K/yr market · 119K searches/yr · £18.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £165K/yr market · 119K searches/yr · £18.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blow Dry Cream — £165K/yr Amazon UK Niche (2026) - Flapen"
---
# **blow dry cream**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 24Conversion 78Competition 46Returns 99Price range 58Avg price 83Brand share 18Review moat 31Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.29–£32.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£165K**
£165K/yr · 119K searches
**Review moat**
**Okay****3,425.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blow dry cream is a £165K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blow dry cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£144K–£181K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**5%**
- KÉRASTASE52% - Redken32% - Osmo3% - Moroccanoil3% - Schwarzkopf2% - Creightons2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/blow-dry-cream/trend)
## **Top blow dry cream search terms**
- **blow dry cream**21K/yr-14.3%2.3% conv. - **redken frizz dismiss**17K/yr+11.8%8.8% conv. - **kerastase leave in conditioner**16K/yr-2.1%5.4% conv. - **blowdry cream**7K/yr+5.8%2.1% conv. - **kerastase leave in**7K/yr+11.5%4.8% conv. - **kerastase nectar thermique**6K/yr+16.1%13.3% conv. - **kerastase thermique heat protector**5K/yr+26.0%10.4% conv. - **heat protection cream for hair**5K/yr-4.3%1.8% conv. - **redken frizz dismiss shampoo**3K/yr+17.4%11.4% conv. - **kerastase thermique**7K/yr-20.7%6.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blow-dry-cream/search-terms)
## **Top blow dry cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kérastase Nutritive Nectar Thermique Anti-Frizz Blow-Dry Milk for Dry Medium to Thick Hair with Niacinamide Protects from Heat Styling and Reduces Frizz 150 ml**KÉRASTASE**£23.80**4.7★3,377 rev](https://www.amazon.co.uk/dp/B0BZZJ2CZK) [2**Kérastase Resistance Ciment Thermique Daily Nourishing Leave-In Treatment for Damaged Hair with Vita-Ciment Complex 150ml**KÉRASTASE**£21.82**4.7★673 rev](https://www.amazon.co.uk/dp/B009ALGPZE) [3**Redken | Heat Protection Smoothing Cream Babassu Oil Frizz Dismiss Rebel Tame 250 ml**Redken**£17.67**4.6★1,682 rev](https://www.amazon.co.uk/dp/B08Y14ZDF8) [4**Redken Frizz Dismiss Shampoo 300ml & Conditioner 300ml Duo**Redken**£29.99**4.5★159 rev](https://www.amazon.co.uk/dp/B09YJ5DKZ6) [5**Redken | Shampoo Babassu Oil Adds Shine and Smooths Frizzy Hair Frizz Dismiss 300 ml**Redken**£16.36**4.6★1,681 rev](https://www.amazon.co.uk/dp/B08Y17DNBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml**KÉRASTASE**£28.78**156 rev6mo ago](https://www.amazon.co.uk/dp/B0G7HJFJVH) [**LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml**L'Oréal Professionnel Paris**£15.92**125 rev1y ago](https://www.amazon.co.uk/dp/B0F1TV1247) [**OSMO Blow Out Balm | Blow Dry Balm | 90% Natural Ingredients | Body Volume & Shine | Vegan. 150ml.**Osmo**£6.99**22 rev1y ago](https://www.amazon.co.uk/dp/B0F44S4393) [**Osmo Blowdry Potion | Heat activated styling lotion designed to Thicken & Hold all Styles | Vegan. 250ml.**Osmo**£7.17**52 rev1y ago](https://www.amazon.co.uk/dp/B0F33B7BW6) [**Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml**KÉRASTASE**£27.06**1,545 rev1y ago](https://www.amazon.co.uk/dp/B0DQTXH4S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutritive Nectar Thermique Heat Protecting Leave-In Cream | Deeply Condition and Reduce Frizz | Instant Softness & Shine | With Plant-Based Proteins | For Medium to Thick Dry Hair**KÉRASTASE**£11.10**4.4★**▲ 335%**](https://www.amazon.co.uk/dp/B0CD9F8FM7) [**Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml**KÉRASTASE**£28.78**4.3★**▲ 123%**](https://www.amazon.co.uk/dp/B0G7HJFJVH) [**REDKEN Frizz Dismiss Anti Frizz Instant Deflate Oil-In-Serum | For Frizzy Hair | Enhances Smoothness & Shine | With Babassu Oil 125 ml**Redken**£24.82**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B07P889X57) [**Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml**KÉRASTASE**£27.06**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0DQTXH4S8) [**LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml**L'Oréal Professionnel Paris**£15.92**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0F1TV1247)
**~~View all trending →~~**
## **What buyers say about blow dry cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great product and very reliable seller”*
**Smell**15%
*“Lovely fragrance”*
**Value For Money**9%
*“Great product, great price”*
**Soft Feel**8%
*“Makes my hair feel super soft”*
**Suitability Curly Hair**6%
*“It works really well for my fine curly hair, helping to keep it soft, defined, and manageable without feeling heavy”*
**Hair Styling**5%
*“Brilliant for hair styling”*
**Suitability Straight Hair**4%
*“Perfect for fine hair”*
**Brightness/Shine/Glow**3%
*“smooth with a lovely shine”*
**Advertised Vs Actual Product**3%
*“Great item, does as expected”*
**Moist/Dry**3%
*“Beautiful blow dry”*
### **What buyers complain about **
**Moist/Dry**13%
*“left my hair completely dry”*
**Value For Money**13%
*“Pricey,”*
**Hair Related**9%
*“it left my hair looking worse”*
**Oily/Greasy**7%
*“Not impressed left my hair greasy”*
**Functionality-Overall**6%
*“Didn't work”*
**Quality-Overall**5%
*“My cheap equivalents are way better”*
**Suitability Dry Skin**5%
*“Didnt make my dry hair feel nourished”*
**Motor Power**4%
*“every now and then the pump doesnt work and its a waste”*
**Size-Overall**3%
*“Sometimes one size doesn't fit all”*
**Suitability Wavy Hair**3%
*“I have thick wavy hair which can get quite unruly - this product did nothing for my hair - waste of money :-”*
### **Top return reasons **
**Functionality-Overall**15%
**Smell**10%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Quality-Overall**7%
**Moist/Dry**6%
**Product Condition**6%
**Oily/Greasy**5%
**Size-Overall**4%
**Value For Money**4%
## **Common questions**
- **Is blow dry cream profitable to sell on Amazon United Kingdom?**
- The niche generates £165K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the blow dry cream niche?**
- 10 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in blow dry cream?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Hair Related. The return rate is 0.1%.
- **When does demand for blow dry cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the blow dry cream niche?**
- Listings span £2.29–£32.47; the average listing price is £18.06 (sweet spot $15–$100). The average incumbent carries 3,426 reviews — the moat a new listing must climb.
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