---
title: "Blonde Shampoo — £367K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blonde-shampoo"
last_updated: "2026-08-07T18:30:05.500Z"
locale: en
meta:
description: "Niche score 47/100 · £367K/yr market · 329K searches/yr · £7.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £367K/yr market · 329K searches/yr · £7.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blonde Shampoo — £367K/yr Amazon UK Niche (2026) - Flapen"
---
# **blonde shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 23Conversion 96Competition 39Returns 100Price range 26Avg price 22Brand share 10Review moat 49Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£367K**
£367K/yr · 329K searches
**Review moat**
**Okay****1,608.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.21–£19.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blonde shampoo is a £367K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blonde shampoo market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£235K–£313K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#281**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**3%**
- John Frieda82% - Creightons6% - TIGI4% - L'Oréal Professionnel Paris3% - Aussie2% - OLAPLEX2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/blonde-shampoo/trend)
## **Top blonde shampoo search terms**
- **blonde shampoo**98K/yr-5.2%6.0% conv. - **john frieda go blonder**45K/yr+69.9%18.2% conv. - **john frieda shampoo**61K/yr-46.1%5.1% conv. - **go blonder**15K/yr+8.1%10.2% conv. - **shampoo for blonde hair**19K/yr-5.1%3.3% conv. - **creightons shampoo**10K/yr+24.7%3.6% conv. - **go blonder shampoo and conditioner**7K/yr+20.2%18.0% conv. - **john frieda blonde**10K/yr-10.9%8.3% conv. - **john frieda blonde shampoo**9K/yr-21.3%12.3% conv. - **go blonder shampoo**7K/yr+20.4%17.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blonde-shampoo/search-terms)
## **Top blonde shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£73K30%£110K40%£147K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair**John Frieda**£4.43**4.7★174 rev](https://www.amazon.co.uk/dp/B0GC7WM3RZ) [2**John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish**John Frieda**£6.30**4.6★121 rev](https://www.amazon.co.uk/dp/B0GC882728) [3**John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo and Moisturising Conditioner Duo Value Bundle for Naturaland Colour - Treated Blonde Hair 2 x 500 ml**John Frieda**£12.67**4.7★1,106 rev](https://www.amazon.co.uk/dp/B07YJPMJNW) [4**John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine**John Frieda**£4.47**4.6★67 rev](https://www.amazon.co.uk/dp/B0GC7523MR) [5**Creightons Sunshine Blonde Extra Moisturising Shampoo (250ml) - With argan & chamomile. Rehydrates brightens & enhances natural & colour treated blondes.**Creightons**£1.71**4.5★265 rev](https://www.amazon.co.uk/dp/B0775TLJ8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair**John Frieda**£4.43**174 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7WM3RZ) [**John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish**John Frieda**£6.30**121 rev6mo ago](https://www.amazon.co.uk/dp/B0GC882728) [**John Frieda Go Blonder Shampoo & Conditioner 500ml x2**John Frieda**£19.83**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG2DMY4) [**John Frieda Sheer Blonde Brightening Shampoo 250ml. Highlighted Hair Care for Soft Shine and Colour-Treated Hair**John Frieda**£4.64**53 rev6mo ago](https://www.amazon.co.uk/dp/B0GC8B9RKZ) [**John Frieda Frizz Ease Infinite Smooth Shampoo 250ml**John Frieda**£4.17**56 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7QYQ48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish**John Frieda**£6.30**4.6★**▲ 142%**](https://www.amazon.co.uk/dp/B0GC882728) [**John Frieda Go Blonder Shampoo & Conditioner 500ml x2**John Frieda**£19.83**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0GFG2DMY4) [**John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine**John Frieda**£4.47**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0GC7523MR) [**John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair**John Frieda**£4.43**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B0GC7WM3RZ) [**John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish**John Frieda**£5.52**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B0GC5Y9NWM)
**~~View all trending →~~**
## **What buyers say about blonde shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“fresh scent”*
**Value For Money**11%
*“Good value for money”*
**Soft Feel**9%
*“My hair is soft”*
**Quality-Overall**9%
*“The product itself is brilliant”*
**Brightness/Shine/Glow**6%
*“puts a great shine on my hair”*
**Lather**5%
*“a generous lather”*
**Suitability Colored Hair**5%
*“So far, it has worked really well for my highlighted blonde hair, and it's definitely a shampoo I'll keep using”*
**Ease Of Use**4%
*“Easy to use”*
**Cleansing**3%
*“it cleans my hair well”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
### **What buyers complain about **
**Moist/Dry**7%
*“not very hydrating”*
**Hair Related**6%
*“and my hair hasn't felt this good for a while”*
**Smell**5%
*“smells totally different”*
**Thickness**4%
*“It's a tub of thick cream”*
**Value For Money**4%
*“The price is a bit high in my opinion”*
**Size-Overall**3%
*“This is a very small tube”*
**Suitability Colored Hair**3%
*“had simply stripped my blonde”*
**Color**3%
*“I can't see a colour difference”*
**Quality-Overall**3%
*“Cheap product, don't expect miracles,”*
**Oily/Greasy**3%
*“my hair was immediately greasy”*
## **Common questions**
- **Is blonde shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £367K/yr across 24 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the blonde shampoo niche?**
- 8 brands and 108 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in blonde shampoo?**
- Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.0%.
- **When does demand for blonde shampoo peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the blonde shampoo niche?**
- Listings span £1.21–£19.83; the average listing price is £7.82 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.
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