---
title: "Blonde Root Touch Up — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blonde-root-touch-up"
last_updated: "2026-08-09T11:40:01.944Z"
locale: en
meta:
description: "Niche score 49/100 · £74K/yr market · 88K searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £74K/yr market · 88K searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blonde Root Touch Up — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **blonde root touch up**
**Skip it**
Prices mostly outside the sweet spot ($2.96–$17.23) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 92Competition 47Returns 100Price range 16Avg price 21Brand share 41Review moat 24Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,416.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.49**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£74K**
£74K/yr · 88K searches
**Price range**
**Bad****£2.96–£17.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, blonde root touch up is a £74K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blonde root touch up market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**16%**
- L'Oreal Paris39% - Clairol14% - ROOT PERFECT11% - Boldify10% - FIXXIE, fixxie7% - Jerome Russell4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -3.3% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/blonde-root-touch-up/trend)
## **Top blonde root touch up search terms**
- **blonde root touch up**25K/yr+2.6%5.7% conv. - **root touch up blonde**17K/yr-3.2%6.1% conv. - **blonde root touch up spray**9K/yr+3.3%7.9% conv. - **dark blonde root touch up**8K/yr-8.8%11.3% conv. - **root touch up dark blonde**5K/yr-0.4%11.0% conv. - **light blonde root touch up**4K/yr+11.4%5.6% conv. - **magic retouch dark blonde**5K/yr-19.8%16.9% conv. - **blonde root spray**3K/yr+27.5%8.0% conv. - **loreal magic retouch dark blonde**5K/yr-44.5%16.9% conv. - **root spray blonde**3K/yr+0.0%11.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blonde-root-touch-up/search-terms)
## **Top blonde root touch up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml**L'Oreal Paris**£5.80**4.3★17,615 rev](https://www.amazon.co.uk/dp/B019W17SY8) [2**LOréal Paris Light Golden Blonde Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application**L'Oreal Paris**£6.17**4.3★17,615 rev](https://www.amazon.co.uk/dp/B01NAYXL8X) [3**Root Perfect Hair Concealer Spray Blonde 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits**ROOT PERFECT**£2.96**2.8★285 rev](https://www.amazon.co.uk/dp/B0716TNM48) [4**BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde**Boldify**£12.40**4.0★39,369 rev](https://www.amazon.co.uk/dp/B0CN7GWLJF) [5**LOréal Magic Retouch Dark Roots Instant Root Concealer Spray for Blondes with Dark Roots Home Salon Hair Dye or Hair Colour Shade: Medium to Dark Blonde 75ml**L'Oreal Paris**£7.52**3.2★1,270 rev](https://www.amazon.co.uk/dp/B07PPJ5J48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Light Blonde Blending Brush**Josh Wood Colour**£16.66**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GKBS48QL) [**Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g**Mr.Bold**£5.17**98 rev1y ago](https://www.amazon.co.uk/dp/B0F2GSTZ37) [**Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml**Jerome Russell**£5.45**161 rev1y ago](https://www.amazon.co.uk/dp/B0DYF8YKBT) [**Josh Wood Root Spray Blonde Grey Root Touch Up Concealer Quick Dry**Josh Wood Colour**£6.75**74 rev1y ago](https://www.amazon.co.uk/dp/B0DR74H757) [**Root Touch Up Powder Root Cover Up Hair Powder for Women for Thinning Hair & Conceals Hair Loss Hairline Powders Instantly Hairline Shadow Cover (Light Blonde 0.14 Ounce (Pack of 1))**SOVONCARE**£7.27**6,006 rev2y ago](https://www.amazon.co.uk/dp/B0C7G9C99J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Light Blonde Blending Brush**Josh Wood Colour**£16.66**2.7★**▲ 174%**](https://www.amazon.co.uk/dp/B0GKBS48QL) [**Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g**Mr.Bold**£5.17**4.1★**▲ 72%**](https://www.amazon.co.uk/dp/B0F2GSTZ37) [**Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml**Jerome Russell**£5.45**3.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0DYF8YKBT) [**BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde**Boldify**£12.40**4.0★**▲ 33%**](https://www.amazon.co.uk/dp/B0CN7GWLJF) [**Charles Worthington Instant root conceal spray - Light Blonde**Charles Worthington**£8.34**3.3★**▲ 32%**](https://www.amazon.co.uk/dp/B092MC7RQ9)
**~~View all trending →~~**
## **What buyers say about blonde root touch up**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**14%
*“Colour is good”*
**Quality-Overall**13%
*“Great product, I use when Im waiting for my hair appointment to have my roots done”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Coverage**10%
*“It builds coverage gradually”*
**Value For Money**10%
*“this product is definitely worth it”*
**Ease Of Use**8%
*“Easy to use”*
**Ease Of Application**5%
*“Such easy and quick application”*
**Suitability Colored Hair**4%
*“Golden blonde looks lovely and covers grey”*
**Efficiency**4%
*“Works well”*
**Hair Styling**3%
*“I found this light blonde hair concealer, really good, much better than any others I have tried”*
### **What buyers complain about **
**Color**37%
*“Terrible color”*
**Suitability Colored Hair**10%
*“Not good at all for my blonde hair”*
**Value For Money**6%
*“Bit expensive”*
**Functionality-Overall**5%
*“Didnt work”*
**Size-Overall**3%
*“Smaller than expected”*
**Hair Related**3%
*“This did not show up on my hair I put so much of the powder on”*
**Coverage**3%
*“it has zero coverage”*
**Moist/Dry**3%
*“Very yellow and makes hair look dry”*
**Quality-Overall**3%
*“Looks cheap”*
**Allergies**2%
*“became itchy immediately”*
### **Top return reasons **
**Color**39%
**Functionality-Overall**30%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Product Condition**2%
**Oily/Greasy**2%
**Suitability Straight Hair**2%
**Durability**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is blonde root touch up profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the blonde root touch up niche?**
- 13 brands and 81 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in blonde root touch up?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- **When does demand for blonde root touch up peak?**
- Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the blonde root touch up niche?**
- Listings span £2.96–£17.23; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 6,417 reviews — the moat a new listing must climb.
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