---
title: "Blonde Hair Dye — £221K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blonde-hair-dye"
last_updated: "2026-08-09T21:39:27.355Z"
locale: en
meta:
description: "Niche score 50/100 · £221K/yr market · 948K searches/yr. Prices mostly outside the sweet spot ($1.52–$10.75) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £221K/yr market · 948K searches/yr. Prices mostly outside the sweet spot ($1.52–$10.75) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blonde Hair Dye — £221K/yr Amazon UK Niche (2026) - Flapen"
---
# **blonde hair dye**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.52–$10.75) keeps it on the watch list.
Market size 42Growth 21Conversion 45Competition 86Returns 100Price range 0Avg price 18Brand share 42Review moat 24Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£221K**
£221K/yr · 948K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,486.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.43**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.52–£10.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blonde hair dye is a £221K/yr Amazon United Kingdom market (948K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blonde hair dye market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£257K–£322K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**14%**
- Clairol25% - Garnier22% - L'Oreal Paris15% - Jerome Russell11% - LIVE7% - Creme supreme6% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
25K15KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/blonde-hair-dye/trend)
## **Top blonde hair dye search terms**
- **blonde hair dye**464K/yr-7.4%3.2% conv. - **ash blonde hair dye**137K/yr-9.0%2.9% conv. - **hair dye blonde**52K/yr+3.9%3.3% conv. - **light ash blonde hair dye**36K/yr-8.5%3.6% conv. - **blonde**29K/yr+6.2%0.5% conv. - **blonde hair dye permanent**28K/yr-18.2%2.7% conv. - **ash blonde hair dye permanent**26K/yr-9.6%2.8% conv. - **light blonde hair dye**20K/yr+12.8%2.9% conv. - **garnier blonde hair dye**17K/yr-13.7%2.2% conv. - **blonde dye hair**15K/yr-26.6%3.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blonde-hair-dye/search-terms)
## **Top blonde hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7K6%£13K9%£20K12%£27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Nutrisse 10.1 Ice Blonde Permanent Hair Dye Radiant 8-Week Long Lasting Colour Up to 100% Grey Coverage Nourishing Vegan Formula with 5 Fruit Oils for 5x Stronger & 2x Shinier Hair**Garnier**£6.04**4.4★38,564 rev](https://www.amazon.co.uk/dp/B006L68ZAO) [2**Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 8A Medium Ash Blonde**Clairol**£3.52**4.1★252 rev](https://www.amazon.co.uk/dp/B0DCG7T3WX) [3**CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - SB1 ULTRA LIGHT NATURAL BEACH BLONDE**Clairol**£5.21**4.6★1,066 rev](https://www.amazon.co.uk/dp/B078962XG1) [4**Garnier GOOD Permanent Hair Dye 9.1 Vanilla Blonde. Delivers 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula for vibrant luminous blonde on all hair types.**Garnier**£6.57**4.5★162 rev](https://www.amazon.co.uk/dp/B0C5STTBP4) [5**Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.93**4.4★854 rev](https://www.amazon.co.uk/dp/B0G3686NF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.93**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G3686NF1) [**Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones**Creme supreme**£8.50**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MWD1F1) [**Schwarzkopf Creme Supreme 10-0 Natural Extra Light Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£8.16**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MVMT1N) [**Clairol Colour Strong Permanent Hair Dye - 8.1 Medium Ash Blonde**Clairol**£6.12**1,034 rev1y ago](https://www.amazon.co.uk/dp/B0DPNMXVW5) [**Clairol Colour Strong Permanent Hair Dye - 9.1 Light Ash Blonde**Clairol**£6.69**1,034 rev1y ago](https://www.amazon.co.uk/dp/B0DPNNCGKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss**LIVE**£5.93**4.4★**▲ 190%**](https://www.amazon.co.uk/dp/B0G3686NF1) [**Schwarzkopf Creme Supreme 10-0 Natural Extra Light Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£8.16**4.3★**▲ 118%**](https://www.amazon.co.uk/dp/B0G2MVMT1N) [**Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.**Olia**£8.08**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B013BKRU1C) [**CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - SB1 ULTRA LIGHT NATURAL BEACH BLONDE**Clairol**£5.21**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B078962XG1) [**Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones**Creme supreme**£8.50**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B0G2MWD1F1)
**~~View all trending →~~**
## **What buyers say about blonde hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Beautiful colour”*
**Quality-Overall**9%
*“Reliable product”*
**Suitability Colored Hair**8%
*“Works well on dark hair”*
**Value For Money**8%
*“Good value”*
**Ease Of Use**6%
*“EASY TO USE”*
**Coverage**5%
*“Covers well”*
**Soft Feel**4%
*“soft and shiny”*
**Advertised Vs Actual Product**3%
*“It worked exactly the way I expected it to”*
**Hair Styling**3%
*“And my hair actually felt lovely”*
**Smell**2%
*“The aroma was pleasant”*
### **What buyers complain about **
**Color**25%
*“Darker than expected”*
**Suitability Colored Hair**21%
*“have found no difference in hair colour”*
**Functionality-Overall**10%
*“Lack of result”*
**Hair Related**5%
*“Didnt work for my hair”*
**Value For Money**4%
*“Waste of time and money”*
**Smell**3%
*“Awful smell”*
**Coverage**2%
*“not full coverage”*
**Color Fading/Discoloration**2%
*“Due to a bleaching after box dye incident”*
**Damage/Burn Hair**1%
*“Hair bleach”*
**Advertised Vs Actual Product**1%
*“Very misleading”*
### **Top return reasons **
**Color**31%
**Instructions/User Manual/Troubleshooting**24%
**Language Issues**16%
**Advertised Vs Actual Product**5%
**Coverage**4%
**Suitability Short Hair**4%
**Functionality-Overall**3%
**Strength**2%
**Certifications**2%
**Value For Money**2%
## **Common questions**
- **Is blonde hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £221K/yr across 56 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the blonde hair dye niche?**
- 12 brands and 147 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in blonde hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for blonde hair dye peak?**
- Demand peaks in Apr; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blonde hair dye niche?**
- Listings span £1.52–£10.75; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 6,487 reviews — the moat a new listing must climb.
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