---
title: "Blistex Cold Sore Cream — £296K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blistex-cold-sore-cream"
last_updated: "2026-08-09T10:52:26.527Z"
locale: en
meta:
description: "Niche score 38/100 · £296K/yr market · 382K searches/yr · £5.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £296K/yr market · 382K searches/yr · £5.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blistex Cold Sore Cream — £296K/yr Amazon UK Niche (2026) - Flapen"
---
# **blistex cold sore cream**
**Skip it**
Prices mostly outside the sweet spot ($2.39–$8.81) — this niche doesn't clear our bar today.
Market size 51Growth 3Conversion 96Competition 26Returns 100Price range 0Avg price 16Brand share 4Review moat 23Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£296K**
£296K/yr · 382K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,452.69**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.39–£8.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blistex cold sore cream is a £296K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blistex cold sore cream market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£290K–£348K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**172**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Aquaphor42% - O'Keeffe's40% - BigyQiu7% - Eucerin5% - E454% - La Roche-Posay1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -45.0% search growth over the last 90 days.
13K8KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/blistex-cold-sore-cream/trend)
## **Top blistex cold sore cream search terms**
- **aquaphor lip balm**108K/yr-57.9%14.0% conv. - **okeefe lip balm**38K/yr-52.0%19.4% conv. - **lip repair**37K/yr-50.2%13.4% conv. - **okeeffes lip repair**23K/yr-32.8%20.9% conv. - **aquaphor lip repair**20K/yr-7.0%15.7% conv. - **lip repair balm**11K/yr-24.2%5.5% conv. - **o keefe lip balm**19K/yr-43.6%19.4% conv. - **aquaphor lip**13K/yr-11.2%11.6% conv. - **lip balm for dry cracked lips**21K/yr-70.0%8.1% conv. - **e45 lip balm**13K/yr-30.3%13.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blistex-cold-sore-cream/search-terms)
## **Top blistex cold sore cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£59K30%£89K40%£119K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aquaphor Lip Repair (2 Pack)**Aquaphor**£8.58**4.6★15,139 rev](https://www.amazon.co.uk/dp/B06XDCPYYL) [2**OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients**O'Keeffe's**£2.39**4.5★13,021 rev](https://www.amazon.co.uk/dp/B01HWIEGIO) [3**Aquaphor Lip Repair Stick - Soothes Dry Cracked Lips - 2 Sticks**Aquaphor**£8.81**4.6★26,866 rev](https://www.amazon.co.uk/dp/B07SRRLVQ1) [4**OKeeffes Lip Repair Overnight 7g - Intensive Overnight Treatment for Dry Cracked Lips Long-Lasting Moisture & Repair**O'Keeffe's**£4.56**4.4★5,793 rev](https://www.amazon.co.uk/dp/B08KTY1QRP) [5**2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked**BigyQiu**£5.04**4.0★109 rev](https://www.amazon.co.uk/dp/B0D3V3J6NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OKeeffes Lip Repair Multipack 3 x 4.2g Contains Unscented SPF and Cherry - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients**O'Keeffe's**£7.41**80 rev1y ago](https://www.amazon.co.uk/dp/B0F6NLR3H9) [**OKeeffes Lip Repair Unscented Lip Balm Twin Pack 2 x 4.2 g - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients**O'Keeffe's**£7.08**13,021 rev1y ago](https://www.amazon.co.uk/dp/B0DZP46618) [**2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked**BigyQiu**£5.04**109 rev2y ago](https://www.amazon.co.uk/dp/B0D3V3J6NB) [**E45 Lips & Dry Skin Lip Balm - Moisturising Natural Lip Balm for Dry & Cracked Lips and Skin - Hydrating and Nourishing Lips Balm with Vitamin E - E45 Cream Lipbalm for Chapped Lips - 30ml**E45**£5.13**1,127 rev3y ago](https://www.amazon.co.uk/dp/B0BX78J2LN) [**Aquaphor Lip Repair (2 Pack)**Aquaphor**£8.58**15,139 rev3y ago](https://www.amazon.co.uk/dp/B06XDCPYYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OKeeffes Lip Repair Multipack 3 x 4.2g Contains Unscented SPF and Cherry - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients**O'Keeffe's**£7.41**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0F6NLR3H9) [**OKeeffes Lip Repair Unscented Lip Balm Twin Pack 2 x 4.2 g - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients**O'Keeffe's**£7.08**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B0DZP46618) [**Aquaphor Lip Repair Stick - Soothes Dry Cracked Lips - 2 Sticks**Aquaphor**£8.81**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B07SRRLVQ1) [**Aquaphor 72140010119 Lip Repair with Protect Carded Pack 0.35 Fluid Ounce**Aquaphor**£6.54**4.3★**▲ 19%**](https://www.amazon.co.uk/dp/B008SQSBJK) [**Eucerin Aquaphor Sos Lip Regenerator 10ml**Eucerin**£6.30**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B08BFK2WWH)
**~~View all trending →~~**
## **What buyers say about blistex cold sore cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**28%
*“Very hydrating”*
**Quality-Overall**22%
*“Decent enough lip balm”*
**Value For Money**8%
*“Excellent value”*
**Efficiency**6%
*“It is a very effective product”*
**Soft Feel**5%
*“SOFT AND COMFORTABLE”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Application**2%
*“shaped to ease application”*
**Suitability Winter Weather**2%
*“This is perfect for those winter dry lips nice product”*
**Durability**2%
*“that it lasts ages”*
**Protection**1%
*“this has helped to protect my skin while it heals”*
### **What buyers complain about **
**Moist/Dry**30%
*“No moisture”*
**Value For Money**7%
*“Waste of money”*
**Allergies**6%
*“Even sensitive skin products can irritate my skin”*
**Size-Overall**5%
*“Very small tube”*
**Functionality-Overall**4%
*“they've just not worked; however, this product pretty much sorted out the crack in my bottom lip within a couple of days”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Thickness**3%
*“It is thick reminds me of the consistency of snail slime”*
**Quality-Overall**2%
*“Rubbish”*
**Smell**2%
*“because this was unscented”*
**Oily/Greasy**2%
*“It is now really gritty and has a wierd smell and taste”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Functionality-Overall**18%
**Moist/Dry**16%
**Product Condition**5%
**Adhesion/Stickiness**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**4%
**Size-Overall**3%
**Smell**3%
## **Common questions**
- **Is blistex cold sore cream profitable to sell on Amazon United Kingdom?**
- The niche generates £296K/yr across 16 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the blistex cold sore cream niche?**
- 6 brands and 172 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in blistex cold sore cream?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Allergies. The return rate is 0.1%.
- **What does it cost to enter the blistex cold sore cream niche?**
- Listings span £2.39–£8.81; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 7,453 reviews — the moat a new listing must climb.
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