---
title: "Blending Brush — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/blending-brush"
last_updated: "2026-08-09T13:00:28.642Z"
locale: en
meta:
description: "Niche score 43/100 · £119K/yr market · 190K searches/yr · £8.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £119K/yr market · 190K searches/yr · £8.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blending Brush — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **blending brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 28Conversion 77Competition 65Returns 98Price range 52Avg price 23Brand share 0Review moat 24Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.29–£27.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£119K**
£119K/yr · 190K searches
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,647.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blending brush is a £119K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blending brush market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£126K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**0%**
- e.l.f.77% - REAL TECHNIQUES18% - Lamora2% - IMPORA LONDON1% - KINGMAS1%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +2.4% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/blending-brush/trend)
## **Top blending brush search terms**
- **elf makeup brushes**39K/yr-6.1%3.7% conv. - **elf brush**21K/yr+65.2%5.3% conv. - **elf brushes**25K/yr-2.8%4.0% conv. - **real techniques foundation brush**27K/yr-21.6%9.6% conv. - **elf foundation brush**13K/yr+1.9%9.4% conv. - **cream bronzer brush**12K/yr+4.8%6.6% conv. - **elf brush set**10K/yr-2.1%2.1% conv. - **cream blush brush**7K/yr+4.2%6.8% conv. - **liquid blush brush**7K/yr-15.0%7.6% conv. - **elf make up brushes**8K/yr+2.4%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/blending-brush/search-terms)
## **Top blending brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£14K16%£19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**4.7★2,177 rev](https://www.amazon.co.uk/dp/B0DMTP4XG8) [2**Real Techniques Expert Face Makeup Brush For Liquid and Cream Foundation Blush and Bronzer Buildable Coverage for Base Makeup Dense Synthetic Bristles Vegan and Cruelty-Free 1 Count**REAL TECHNIQUES**£5.41**4.6★17,057 rev](https://www.amazon.co.uk/dp/B007O7AZBG) [3**e.l.f. Camo Liquid Blush Brush Angled Blush Brush Ideal For Applying & Blending Colours On Cheeks Soft Dense Bristles Vegan & Cruelty-free**e.l.f.**£4.57**4.7★3,528 rev](https://www.amazon.co.uk/dp/B0CPFX9BZ2) [4**e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free**e.l.f.**£7.19**4.7★3,088 rev](https://www.amazon.co.uk/dp/B0CPFYBBMB) [5**e.l.f. Ten Out Of Ten Brush Set 10 Piece Brush Kit Brushes For Face Makeup Eyes Brows & More Made With Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£27.85**4.7★528 rev](https://www.amazon.co.uk/dp/B0D343LRKX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles**Lamora**£5.84**9 rev6mo ago](https://www.amazon.co.uk/dp/B0DV9RQLHQ) [**e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free**e.l.f.**£4.83**662 rev7mo ago](https://www.amazon.co.uk/dp/B0G1H4677V) [**e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free**e.l.f.**£5.77**267 rev7mo ago](https://www.amazon.co.uk/dp/B0FWVJ463C) [**e.l.f. Stain & Tint Blending Brush Liquid Blush Brush For Blending & Creating An Even Finish Made With Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£4.78**765 rev1y ago](https://www.amazon.co.uk/dp/B0F3WTRS8Y) [**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**2,177 rev1y ago](https://www.amazon.co.uk/dp/B0DMTP4XG8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**4.7★**▲ 98%**](https://www.amazon.co.uk/dp/B0DMTP4XG8) [**Lamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles**Lamora**£5.84**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B0DV9RQLHQ) [**e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free**e.l.f.**£5.77**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B0FWVJ463C) [**e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free**e.l.f.**£4.83**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B0G1H4677V) [**e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes for a Flawless Full-Face Application Vegan & Cruelty-Free**e.l.f.**£12.71**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B001HKR6WM)
**~~View all trending →~~**
## **What buyers say about blending brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**27%
*“Brilliant Brush”*
**Quality-Overall**17%
*“Excellent product”*
**Soft Feel**13%
*“Bristles are soft”*
**Value For Money**13%
*“Good Value”*
**Ease Of Cleaning**4%
*“Cleans easily”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Coverage**3%
*“Good value and does a good coverage”*
**Ease Of Application**3%
*“Helpful application”*
**Ease Of Use**2%
*“Easy to use”*
**Suitability Combination Skin**2%
*“Gives flawless complexion”*
### **What buyers complain about **
**Durability**15%
*“Fell apart”*
**Quality-Overall**14%
*“Rubbish quality as others said”*
**Size-Overall**10%
*“as it was too big to get in all the nooks and crannies,”*
**Texture/Consistency-Overall**6%
*“not very dense”*
**Hard Feel**5%
*“It feels too hard for me”*
**Product Condition**5%
*“Came broken and used”*
**Brush Quality**5%
*“Very cheap flimsy brush”*
**Adhesion/Stickiness**3%
*“I accidentally got liquid on the glued part”*
**Value For Money**3%
*“It was £9.00 which I understand is cheap”*
**Soft Feel**2%
*“However, it is not as soft as other reviews describe though so be gentle when using”*
### **Top return reasons **
**Size-Overall**39%
**Quality-Overall**11%
**Brush Quality**8%
**Advertised Vs Actual Product**6%
**Soft Feel**5%
**Functionality-Overall**4%
**Product Condition**4%
**Value For Money**3%
**Thickness**3%
**Strength**2%
## **Common questions**
- **Is blending brush profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 29 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the blending brush niche?**
- 5 brands and 54 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blending brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.4%.
- **When does demand for blending brush peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blending brush niche?**
- Listings span £3.29–£27.85; the average listing price is £8.42 (sweet spot $15–$100). The average incumbent carries 5,647 reviews — the moat a new listing must climb.
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