---
title: "Trend — black wig - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-wig/trend"
last_updated: "2026-08-09T14:36:40.819Z"
locale: en
meta:
  description: "Niche score 54/100 · £106K/yr market · 307K searches/yr · £12.79 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £106K/yr market · 307K searches/yr · £12.79 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black wig - Flapen"
---

# **black wig**

**Worth a look**

Shows beatable incumbent ratings (3.9★), but soft demand (-16.3% this quarter) keeps it on the watch list.

Market size 26Growth 17Conversion 34Competition 87Returns 39Price range 85Avg price 57Brand share 78Review moat 55Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****£5.58–£77.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****£12.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,295.72**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£106K**

£106K/yr · 307K searches

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Trend