---
title: "Black Nail Polish — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-nail-polish"
last_updated: "2026-08-05T22:16:25.899Z"
locale: en
meta:
description: "Niche score 40/100 · £132K/yr market · 206K searches/yr · £3.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £132K/yr market · 206K searches/yr · £3.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Nail Polish — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **black nail polish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 38Conversion 98Competition 6Returns 100Price range 0Avg price 10Brand share 0Review moat 19Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£132K**
£132K/yr · 206K searches
**Review moat**
**Bad****14,379.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£3.74**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.80–£5.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black nail polish is a £132K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black nail polish market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£112K–£150K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Rimmel60% - JODSONE16% - essie10% - KKwoter9% - Barry M4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/black-nail-polish/trend)
## **Top black nail polish search terms**
- **black nail polish**147K/yr+6.8%12.4% conv. - **black nail varnish**36K/yr+18.9%12.5% conv. - **black nail polish quick dry**11K/yr+10.4%11.8% conv. - **nail polish black**9K/yr+25.7%8.1% conv. - **black nail varnish quick dry**4K/yr+62.2%10.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-nail-polish/search-terms)
## **Top black nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£26K40%£53K60%£79K80%£106K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£2.88**4.4★78,935 rev](https://www.amazon.co.uk/dp/B0742DXFDD) [2**JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**JODSONE**£4.19**4.0★2,266 rev](https://www.amazon.co.uk/dp/B0FG2TTXC1) [3**Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails**KKwoter**£3.41**4.1★271 rev](https://www.amazon.co.uk/dp/B0DDCHGJF3) [4**Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice**essie**£5.84**4.4★8,990 rev](https://www.amazon.co.uk/dp/B013CG1FS4) [5**Barry M Cosmetics Black Forest Gelly Nail Paint GNP47**Barry M**£3.37**4.4★9,294 rev](https://www.amazon.co.uk/dp/B01LYJU7BP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**JODSONE**£4.19**2,266 rev1y ago](https://www.amazon.co.uk/dp/B0FG2TTXC1) [**JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women**JODSONE**£2.80**203 rev1y ago](https://www.amazon.co.uk/dp/B0DGBVG13Y) [**Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails**KKwoter**£3.41**271 rev1y ago](https://www.amazon.co.uk/dp/B0DDCHGJF3) [**Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never**essie**£3.70**698 rev6y ago](https://www.amazon.co.uk/dp/B082XRDCQ2) [**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£2.88**78,935 rev8y ago](https://www.amazon.co.uk/dp/B0742DXFDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**JODSONE**£4.19**4.0★**▲ 64%**](https://www.amazon.co.uk/dp/B0FG2TTXC1) [**Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never**essie**£3.70**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B082XRDCQ2) [**JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women**JODSONE**£2.80**3.8★**▲ 29%**](https://www.amazon.co.uk/dp/B0DGBVG13Y) [**Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice**essie**£5.84**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B013CG1FS4) [**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£2.88**4.4★**— 3%**](https://www.amazon.co.uk/dp/B0742DXFDD)
**~~View all trending →~~**
## **What buyers say about black nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Cute colour”*
**Quality-Overall**10%
*“Because it still had some good reviews”*
**Stitch/Finish/Polish**10%
*“Its polish”*
**Value For Money**9%
*“Good value for money”*
**Paint Quality**7%
*“I love this i love painting my nails black”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Application**6%
*“Easy application & great colour”*
**Moist/Dry**5%
*“it dries super quickly”*
**Brightness/Shine/Glow**5%
*“its very easy to use lovely shine once cured”*
**Coverage**4%
*“Great coverage”*
### **What buyers complain about **
**Durability**20%
*“Only been on a few hours and chipped and coming off”*
**Thickness**14%
*“It's too thick”*
**Moist/Dry**13%
*“Doesnt dry”*
**Texture/Consistency-Overall**6%
*“Turns tacky in texture after 2 weeks”*
**Leak-Proof**6%
*“had Leaked in the box making it impossible to open or use”*
**Size-Overall**5%
*“it is HUGE”*
**Adhesion/Stickiness**5%
*“Very poor adhesion”*
**Ease Of Application**3%
*“The brush shape made application difficult”*
**Allergies**3%
*“resulted in an allergic contact dermatitis reaction:”*
**Quality-Overall**3%
*“Appalling quality”*
### **Top return reasons **
**Color**27%
**Adhesion/Stickiness**14%
**Thickness**9%
**Suitability Dry Skin**9%
**Functionality-Overall**9%
**Damage/Burn Hair**9%
**Smell**9%
**Quality-Overall**9%
**Moist/Dry**5%
## **Common questions**
- **Is black nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 7 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black nail polish niche?**
- 5 brands and 42 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black nail polish?**
- Top complaints mined from reviews: Durability, Thickness, Moist/Dry. The return rate is 0.1%.
- **When does demand for black nail polish peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the black nail polish niche?**
- Listings span £2.80–£5.84; the average listing price is £3.74 (sweet spot $15–$100). The average incumbent carries 14,380 reviews — the moat a new listing must climb.
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