---
title: "Black Lipstick — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-lipstick"
last_updated: "2026-08-09T13:09:00.399Z"
locale: en
meta:
description: "Niche score 51/100 · £88K/yr market · 151K searches/yr. Prices mostly outside the sweet spot ($2.34–$15.48) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £88K/yr market · 151K searches/yr. Prices mostly outside the sweet spot ($2.34–$15.48) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Lipstick — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **black lipstick**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.34–$15.48) keeps it on the watch list.
Market size 22Growth 19Conversion 91Competition 50Returns 98Price range 4Avg price 15Brand share 74Review moat 28Quality gap 85
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,665.04**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£88K**
£88K/yr · 151K searches
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.35**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.34–£15.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black lipstick is a £88K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lipstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£80K–£107K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#306**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**31%**
- Profusion Cosmetics15% - 3INA13% - e.l.f.12% - NYX PROFESSIONAL MAKEUP11% - Barry M10% - L'Oreal Paris8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/black-lipstick/trend)
## **Top black lipstick search terms**
- **black lipstick**129K/yr-14.1%11.4% conv. - **black lip stain**7K/yr+8.5%3.2% conv. - **black lipstick matte**5K/yr-26.7%10.7% conv. - **black liquid lipstick**5K/yr-14.6%8.5% conv. - **black lipstick long lasting**5K/yr+3.5%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-lipstick/search-terms)
## **Top black lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup**Profusion Cosmetics**£2.34**3.9★45 rev](https://www.amazon.co.uk/dp/B0DY7J4NY3) [2**e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free All Night**e.l.f.**£8.03**4.2★5,503 rev](https://www.amazon.co.uk/dp/B0BSP3ZM2J) [3**Barry M Cosmetics Ultimate Icons Lip Paint Black**Barry M**£4.20**4.2★5,258 rev](https://www.amazon.co.uk/dp/B0753FMLN1) [4**3INA MAKEUP - The Lipstick 900- Black Lipstick with Vitamin E & Shea Butter - Long Lasting Matte Creamy Lip Colour.**3INA**£8.10**4.4★2,012 rev](https://www.amazon.co.uk/dp/B08XXT2D66) [5**LOreal Paris Infallible Vampies Lip Paint Black Widow 113**L'Oreal Paris**£2.47**4.3★402 rev](https://www.amazon.co.uk/dp/B0751KQKGJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3Pcs Black Matte Liquid Lipstick Lip Liner & Lip Gloss Trio Set - Long-Lasting Waterproof Lip Stain Moisturizing Non-Sticky Velvet Finish for Halloween Go/th Makeup High-Pigment Lip Colors**VOAVIA**£3.67**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFC71BW) [**LOPHE 3Pcs Black Lip Kit Set | Matte Velvet Liquid Lipstick Lip Gloss & Lip Liner | Waterproof Long Lasting Makeup for Halloween Christmas Gothic & Cosplay | Gift Ready**LOPHE**£3.89**131 rev11mo ago](https://www.amazon.co.uk/dp/B0FN3ZY57H) [**3Pcs Black Liquid Lipstick and Lip Liner Set Matte Black Lip Gloss Set Long-Lasting Non-Stick Lip Stain Halloween Smokey Goth Makeup**Yeuxtty**£4.92**20 rev11mo ago](https://www.amazon.co.uk/dp/B0FL9GBJN2) [**3PCS Matte Liquid Lipstick Lip Balm & Lip Liner Lip Kit Hydrating Tinted Black Lip Balm Collagen Lip Gloss For Dry Lips Waterproof Make Up Set (# 05 Black)**HOPHAT**£5.30**169 rev1y ago](https://www.amazon.co.uk/dp/B0F82WBW53) [**Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup**Profusion Cosmetics**£2.34**45 rev1y ago](https://www.amazon.co.uk/dp/B0DY7J4NY3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Lip Gloss Professional Makeup Lip IV Lip Stain 1-Swipe Vitamin-Infused Longwear Color Hydrating Gloss Up to 12HR Hydration High Pigment Wet Shine Finish Vegan Korean Makeup Grape Gushin**NYX PROFESSIONAL MAKEUP**£5.92**4.3★**▲ 305%**](https://www.amazon.co.uk/dp/B0DMFMKWWS) [**VANERIA Goth Lip Stain Long-Lasting High-Impact Matte Liquid Lipstick Moisturizes Lips Smudge-Proof (Punk Black)**VANERIA**£6.13**3.5★**▲ 279%**](https://www.amazon.co.uk/dp/B0DLSHNG5R) [**3Pcs Black Matte Liquid Lipstick Lip Liner & Lip Gloss Trio Set - Long-Lasting Waterproof Lip Stain Moisturizing Non-Sticky Velvet Finish for Halloween Go/th Makeup High-Pigment Lip Colors**VOAVIA**£3.67**3.7★**▲ 279%**](https://www.amazon.co.uk/dp/B0FVFC71BW) [**Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight**Clinique**£15.48**4.5★**▲ 164%**](https://www.amazon.co.uk/dp/B0032RMX3U) [**Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup**Profusion Cosmetics**£2.34**3.9★**▲ 152%**](https://www.amazon.co.uk/dp/B0DY7J4NY3)
**~~View all trending →~~**
## **What buyers say about black lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Great Colour”*
**Value For Money**14%
*“Worth the money”*
**Quality-Overall**8%
*“High quality and natural looking”*
**Durability**7%
*“had lasting properties”*
**Ease Of Application**6%
*“Applies amazing”*
**Moist/Dry**4%
*“It's super hydrating”*
**Soft Feel**3%
*“feels really nice on”*
**Texture/Consistency-Overall**3%
*“A nice smooth texture”*
**Coverage**3%
*“Very good great coverage”*
**Ease Of Use**2%
*“It's fabulous to use”*
### **What buyers complain about **
**Color**14%
*“barely any colour”*
**Value For Money**12%
*“a bit costly”*
**Durability**9%
*“not lasting”*
**Quality-Overall**7%
*“The lip liner was poor quality”*
**Stain Resistance**4%
*“Unfortunately, the stain doesnt last that long”*
**Adhesion/Stickiness**4%
*“Doesn't stick to lips”*
**Moist/Dry**4%
*“I struggle with lipstick - it dries out my lips leaving them dry & flakey”*
**Smell**3%
*“Really bad smell”*
**Texture/Consistency-Overall**3%
*“The matt texture is a little unpleasant”*
**Natural Resource Wastage**3%
*“Waste of money”*
### **Top return reasons **
**Color**48%
**Advertised Vs Actual Product**12%
**Functionality-Overall**12%
**Defective Material/Parts**6%
**Product Condition**4%
**Smell**3%
**Durability**3%
**Value For Money**3%
**Compatibility-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is black lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the black lipstick niche?**
- 20 brands and 82 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in black lipstick?**
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.4%.
- **When does demand for black lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the black lipstick niche?**
- Listings span £2.34–£15.48; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 3,665 reviews — the moat a new listing must climb.
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