---
title: "Black Honey — £268K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-honey"
last_updated: "2026-08-06T00:24:15.899Z"
locale: en
meta:
description: "Niche score 39/100 · £268K/yr market · 226K searches/yr · £12.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £268K/yr market · 226K searches/yr · £12.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Honey — £268K/yr Amazon UK Niche (2026) - Flapen"
---
# **black honey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 19Conversion 85Competition 4Returns 98Price range 24Avg price 55Brand share 0Review moat 22Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.56**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£268K**
£268K/yr · 226K searches
**Price range**
**Bad****£5.09–£18.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****9,243.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black honey is a £268K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black honey market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£188K–£251K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Clinique89% - Shengqialun6% - KYDA5%
## **Top black honey search terms**
- **clinique black honey**61K/yr-19.3%10.9% conv. - **clinique lipstick**35K/yr-9.0%1.6% conv. - **black honey clinique**31K/yr-10.8%12.3% conv. - **black honey**18K/yr-11.5%6.8% conv. - **clinique black honey lipstick**18K/yr-2.4%13.2% conv. - **clinique lip balm**12K/yr-21.4%0.8% conv. - **black honey lipstick**9K/yr-25.3%4.8% conv. - **clinique lipsticks for women**8K/yr+4.2%0.8% conv. - **clinique almost lipstick**7K/yr-1.1%7.2% conv. - **clinique lip gloss**5K/yr-0.4%0.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-honey/search-terms)
## **Top black honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£54K40%£107K60%£161K80%£214K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight**Clinique**£15.48**4.5★17,130 rev](https://www.amazon.co.uk/dp/B0032RMX3U) [2**Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight**Clinique**£15.72**4.5★17,130 rev](https://www.amazon.co.uk/dp/B0F9D2R74D) [3**Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)**Shengqialun**£5.17**4.5★45 rev](https://www.amazon.co.uk/dp/B0DP7NVWHP) [4**Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine**Clinique**£18.09**4.5★3,502 rev](https://www.amazon.co.uk/dp/B0CSCLXZSF) [5**Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight**Clinique**£15.79**4.5★17,130 rev](https://www.amazon.co.uk/dp/B01AVXNPI4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight**Clinique**£15.72**17,130 rev10mo ago](https://www.amazon.co.uk/dp/B0F9D2R74D) [**Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)**Shengqialun**£5.17**45 rev1y ago](https://www.amazon.co.uk/dp/B0DP7NVWHP) [**Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine**Clinique**£18.09**3,502 rev1y ago](https://www.amazon.co.uk/dp/B0CSCLXZSF) [**KYDA Honey Lipstick Tint Hydrating Sheer Formula Lipstick Natural Glossy Finish Lasting Moisturizing Lip Care Balm for Dry Lips Black Candy**KYDA**£5.09**524 rev2y ago](https://www.amazon.co.uk/dp/B0CLLQQP9F) [**Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight**Clinique**£15.79**17,130 rev5y ago](https://www.amazon.co.uk/dp/B01AVXNPI4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KYDA Honey Lipstick Tint Hydrating Sheer Formula Lipstick Natural Glossy Finish Lasting Moisturizing Lip Care Balm for Dry Lips Black Candy**KYDA**£5.09**4.2★**▲ 63%**](https://www.amazon.co.uk/dp/B0CLLQQP9F) [**Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)**Shengqialun**£5.17**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B0DP7NVWHP) [**Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine**Clinique**£18.09**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B0CSCLXZSF) [**Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight**Clinique**£15.48**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0032RMX3U) [**Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight**Clinique**£15.72**4.5★**▼ 18%**](https://www.amazon.co.uk/dp/B0F9D2R74D)
**~~View all trending →~~**
## **What buyers say about black honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Lovely colour”*
**Value For Money**13%
*“Excellent value”*
**Quality-Overall**11%
*“High quality and natural looking”*
**Moist/Dry**8%
*“very keeps lips moisturized”*
**Texture/Consistency-Overall**6%
*“A nice smooth texture”*
**Ease Of Use**4%
*“It's fabulous to use”*
**Ease Of Application**3%
*“Easy to apply”*
**Soft Feel**3%
*“the application is so smooth”*
**Shape/Style**3%
*“It gives a nice everyday look”*
**Durability**2%
*“Love that its buildable”*
### **What buyers complain about **
**Color**26%
*“No colour at all”*
**Value For Money**21%
*“Not worth the price”*
**Durability**12%
*“does not last”*
**Moist/Dry**4%
*“Dried up and disappeared within hours”*
**Natural Resource Wastage**4%
*“Waste of money”*
**Allergies**4%
*“This lipstick caused a bad allergic reaction”*
**Smell**3%
*“Really bad smell”*
**Adhesion/Stickiness**2%
*“too sticky or whatever”*
**Texture/Consistency-Overall**2%
*“I thought the texture seemed to be sticky”*
**Quality-Overall**1%
*“honestly, the quality is very disappointing”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Product Condition**6%
**Smell**6%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**4%
**Compatibility-Overall**3%
**Moist/Dry**2%
## **Common questions**
- **Is black honey profitable to sell on Amazon United Kingdom?**
- The niche generates £268K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the black honey niche?**
- 3 brands and 6 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black honey?**
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.4%.
- **What does it cost to enter the black honey niche?**
- Listings span £5.09–£18.09; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 9,244 reviews — the moat a new listing must climb.
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