---
title: "Black Hair Shampoo — £124K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-hair-shampoo"
last_updated: "2026-08-09T13:15:02.482Z"
locale: en
meta:
description: "Niche score 55/100 · £124K/yr market · 143K searches/yr. Prices mostly outside the sweet spot ($6.88–$14.15) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £124K/yr market · 143K searches/yr. Prices mostly outside the sweet spot ($6.88–$14.15) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Hair Shampoo — £124K/yr Amazon UK Niche (2026) - Flapen"
---
# **black hair shampoo**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($6.88–$14.15) keeps it on the watch list.
Market size 28Growth 22Conversion 82Competition 66Returns 97Price range 0Avg price 33Brand share 67Review moat 63Quality gap 82
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****974.32**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.97**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£124K**
£124K/yr · 143K searches
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.88–£14.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black hair shampoo is a £124K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black hair shampoo market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£100K–£125K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#480**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 95%
**Open market**
**27%**
- IIIMEIDU24% - KINGMING12% - KAISASA10% - BLSFXROE9% - BELEZALIB9% - JELMOK8%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -6.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/black-hair-shampoo/trend)
## **Top black hair shampoo search terms**
- **black hair dye shampoo**83K/yr-9.8%8.7% conv. - **black hair shampoo**25K/yr+6.0%3.9% conv. - **black dye shampoo**8K/yr-5.1%9.3% conv. - **black shampoo hair dye**5K/yr+3.4%10.5% conv. - **hair dye shampoo natural black**4K/yr-20.8%7.3% conv. - **kaisasa hair dye shampoo**5K/yr-9.2%4.7% conv. - **shampoo for black hair**3K/yr+31.3%1.8% conv. - **meidu hair dye shampoo**6K/yr-21.6%3.2% conv. - **hair dye shampoo black**4K/yr-8.8%7.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-hair-shampoo/search-terms)
## **Top black hair shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£15K16%£20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Hair Dye Shampoo 3 in 1 Herbal Dye Shampoo for Grey Hair Coverage Hair Color for Women and Men (Natural Black) 500ml**IIIMEIDU**£10.49**4.2★2,605 rev](https://www.amazon.co.uk/dp/B0F2T3JZ4K) [2**Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Women and Men Hair Dye to Cover Gray Hair Herbal Ingredient Shampoos for Grey Hair Coverage 500ml (Black)**KAISASA**£10.78**4.5★1,089 rev](https://www.amazon.co.uk/dp/B0FDKPGKPY) [3**500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women**BLSFXROE**£7.31**4.3★443 rev](https://www.amazon.co.uk/dp/B0FQNPC2LN) [4**JELMOK Black Hair Dye Shampoo for Grey Hair Coverage 500ML Instant Color Shampoo 3 in 1 Natural Color - Long Lasting - Colour Shampoos Coloring in Minutes for Women Men (Black)**JELMOK**£7.99**4.1★1,298 rev](https://www.amazon.co.uk/dp/B0CXJB28PX) [5**Black Hair Dye Shampoo 3 in 1 for Gray Hair Hair Colour Shampoo for Women Men Grey Coverage (500 ml)**KINGMING**£14.12**4.2★2,016 rev](https://www.amazon.co.uk/dp/B0DKFBZ726)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Hair Dye Shampoo 3 in1 Black Shampoo Hair Dye for Gray Coverage Natural Hair Color for Women Men Herbal Formula Ammonia-free**JUANCHI**£9.77**376 rev4mo ago](https://www.amazon.co.uk/dp/B0G64SGSFR) [**Hair Dye Shampoo for Women Men 3 in 1 Cover Gray hairs Herbal Ingredients Natural Hair Colour Shampoo Contains Ginseng Extract Natural Haircoloring (Black)**MEIDU**£9.46**82 rev7mo ago](https://www.amazon.co.uk/dp/B0G8XTSNG2) [**Black Hair Dye Shampoo 3 in 1 100% Grey Hair Coverage Herbal Natural Semi Permanent Hair Colour Shampoo for Wome Men**Farndu**£8.39**903 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCL5JZD) [**500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women**BLSFXROE**£7.31**443 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNPC2LN) [**Black Hair Dye Shampoo 3 in1 Black Shampoo Hair Dye for Gray Coverage Natural Hair Color for Women Men Herbal Formula Ammonia-free Lasts 30 Days 500ML (16.90 oz)**JUANCHI**£11.16**528 rev1y ago](https://www.amazon.co.uk/dp/B0F93QLJJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Hair Dye Shampoo 3 in1 Black Shampoo Hair Dye for Gray Coverage Natural Hair Color for Women Men Herbal Formula Ammonia-free**JUANCHI**£9.77**4.4★**▲ 247%**](https://www.amazon.co.uk/dp/B0G64SGSFR) [**Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Women and Men Hair Dye to Cover Gray Hair Herbal Ingredient Shampoos for Grey Hair Coverage 500ml (Black)**KAISASA**£10.78**4.5★**▲ 156%**](https://www.amazon.co.uk/dp/B0FDKPGKPY) [**Black Hair Dye Shampoo 3 in 1 100% Grey Hair Coverage Herbal Natural Semi Permanent Hair Colour Shampoo for Wome Men**Farndu**£8.39**4.1★**▲ 132%**](https://www.amazon.co.uk/dp/B0FWCL5JZD) [**Hair Dye Shampoo for Women Men 3 in 1 Cover Gray hairs Herbal Ingredients Natural Hair Colour Shampoo Contains Ginseng Extract Natural Haircoloring (Black)**MEIDU**£9.46**4.4★**▲ 117%**](https://www.amazon.co.uk/dp/B0G8XTSNG2) [**500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women**BLSFXROE**£7.31**4.3★**▲ 116%**](https://www.amazon.co.uk/dp/B0FQNPC2LN)
**~~View all trending →~~**
## **What buyers say about black hair shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Ease Of Use**13%
*“easy to comb”*
**Color**11%
*“Great colour”*
**Suitability Colored Hair**8%
*“it colour my hair great”*
**Advertised Vs Actual Product**6%
*“The works very much as its advertised”*
**Value For Money**6%
*“Great value for money”*
**Coverage**4%
*“Full coverage”*
**Efficiency**4%
*“It works well”*
**Smell**4%
*“There is no nasty smell or irritation unlike some hair dyes”*
**Ease Of Application**3%
*“Ease of application”*
### **What buyers complain about **
**Allergies**14%
*“Severe Allergic Reaction”*
**Stain Resistance**7%
*“Downside: this product does stain”*
**Color**7%
*“Not shades of gray”*
**Quality-Overall**7%
*“No good quality rubbish”*
**Suitability Colored Hair**6%
*“I have dyed my hair black for about 26 years n now realise how harsh the black dye is in my hair”*
**Functionality-Overall**5%
*“Didn't work”*
**Skin Health**5%
*“Everyone's skin is different, it has a burning effect, so be very careful, friends”*
**Ingredients-Overall**3%
*“Harsh chemicals”*
**Hair Related**3%
*“But my hair is getting greyer”*
**Advertised Vs Actual Product**2%
*“Description wrong”*
### **Top return reasons **
**Color**23%
**Functionality-Overall**10%
**Ingredients-Overall**10%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Quality-Overall**5%
**Stain Resistance**5%
**Suitability Colored Hair**5%
**Hair Related**4%
**Damage/Burn Hair**3%
## **Common questions**
- **Is black hair shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £124K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the black hair shampoo niche?**
- 17 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in black hair shampoo?**
- Top complaints mined from reviews: Allergies, Stain Resistance, Color. The return rate is 0.6%.
- **When does demand for black hair shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the black hair shampoo niche?**
- Listings span £6.88–£14.15; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.
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