---
title: "Black Hair Dye — £326K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-hair-dye"
last_updated: "2026-08-09T12:14:55.585Z"
locale: en
meta:
description: "Niche score 43/100 · £326K/yr market · 665K searches/yr · £4.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £326K/yr market · 665K searches/yr · £4.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Hair Dye — £326K/yr Amazon UK Niche (2026) - Flapen"
---
# **black hair dye**
**Skip it**
Prices mostly outside the sweet spot ($2.54–$7.80) — this niche doesn't clear our bar today.
Market size 52Growth 34Conversion 89Competition 19Returns 100Price range 0Avg price 13Brand share 17Review moat 23Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£326K**
£326K/yr · 665K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,778.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.69**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.54–£7.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black hair dye is a £326K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black hair dye market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£375K–£469K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**3%**
- LIVE32% - Palette22% - Clairol19% - Garnier12% - Olia9% - Creme supreme4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/black-hair-dye/trend)
## **Top black hair dye search terms**
- **black hair dye**453K/yr+7.0%9.4% conv. - **hair dye black**38K/yr+15.4%8.3% conv. - **black hair dye permanent**36K/yr+31.0%8.3% conv. - **jet black hair dye**28K/yr-10.4%4.7% conv. - **natural black hair dye**14K/yr+13.9%3.5% conv. - **permanent black hair dye**10K/yr+2.3%7.7% conv. - **hair black dye**7K/yr-7.5%5.6% conv. - **live black hair dye**7K/yr+18.6%12.1% conv. - **black permanent hair dye**8K/yr+11.1%8.8% conv. - **garnier black hair dye**8K/yr-0.2%6.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-hair-dye/search-terms)
## **Top black hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£33K20%£65K30%£98K40%£131K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★854 rev](https://www.amazon.co.uk/dp/B0G35QMQ82) [2**CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 2 BLACK**Clairol**£5.27**4.6★1,622 rev](https://www.amazon.co.uk/dp/B0789FQB9Z) [3**Palette Deluxe Creme Colouration 1-0 Deep Natural Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.58**4.4★872 rev](https://www.amazon.co.uk/dp/B0DR2QNLCP) [4**Garnier Nutrisse Ultra Color Hair Dye Vegan 1.10 Infinite Black. Ensures 100% grey coverage and deep endless shine with 8-week colour. No-ammonia vegan formula for an intense dramatic black.**Garnier**£5.94**4.4★38,564 rev](https://www.amazon.co.uk/dp/B08NVJZNLZ) [5**Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.**Olia**£7.21**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009Q8492W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35QMQ82) [**Schwarzkopf Creme Supreme 1-0 Natural Black Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.80**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MTHTLJ) [**Palette Deluxe Creme Colouration 1-0 Deep Natural Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.58**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR2QNLCP) [**Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.57**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR2VTWMV) [**Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.54**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR2WRCN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.48**4.4★**▲ 142%**](https://www.amazon.co.uk/dp/B0G35QMQ82) [**Schwarzkopf Creme Supreme 1-0 Natural Black Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.80**4.3★**▲ 126%**](https://www.amazon.co.uk/dp/B0G2MTHTLJ) [**Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.57**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B0DR2VTWMV) [**Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 2 Black**Clairol**£3.49**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B0DCG914K4) [**Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.**Olia**£7.21**4.4★**▲ 50%**](https://www.amazon.co.uk/dp/B009Q8492W)
**~~View all trending →~~**
## **What buyers say about black hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Love the colour”*
**Value For Money**14%
*“Great price”*
**Quality-Overall**13%
*“A decent product at a reasonable price which provides reliable results”*
**Suitability Colored Hair**12%
*“Great hair dye”*
**Ease Of Use**7%
*“Easy to use”*
**Coverage**6%
*“Good coverage”*
**Smell**3%
*“Perfectly covered my grey hair, smells lovely and the conditioner mask is very soothing”*
**Soft Feel**3%
*“Leaves my hair silky soft”*
**Color Fading/Discoloration**3%
*“the colour lasts longer than most black hair dyes”*
**Durability**3%
*“Long-lasting, looks good”*
### **What buyers complain about **
**Color**21%
*“Black dyes are just not what used to be these days”*
**Suitability Colored Hair**13%
*“Black dyes are just not what used to be these days”*
**Leak-Proof**8%
*“But it had been leaking the nip to the bottle was open”*
**Durability**7%
*“didnt think this one lasted as long as the xxl live”*
**Value For Money**5%
*“Too expensive”*
**Advertised Vs Actual Product**5%
*“Fake Descriptions”*
**Functionality-Overall**5%
*“Doesn't work not good at all”*
**Allergies**5%
*“I had a terrible allergic reaction to this dye”*
**Smell**4%
*“Smells awful”*
**Stain Resistance**3%
*“Stained my face and neck, and my scalp also”*
## **Common questions**
- **Is black hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £326K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the black hair dye niche?**
- 7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in black hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Leak-Proof. The return rate is 0.1%.
- **When does demand for black hair dye peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the black hair dye niche?**
- Listings span £2.54–£7.80; the average listing price is £4.69 (sweet spot $15–$100). The average incumbent carries 6,778 reviews — the moat a new listing must climb.
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