---
title: "Black Gel Nail Polish — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-gel-nail-polish"
last_updated: "2026-08-07T00:31:59.267Z"
locale: en
meta:
description: "Niche score 42/100 · £72K/yr market · 95K searches/yr · £5.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £72K/yr market · 95K searches/yr · £5.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Gel Nail Polish — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **black gel nail polish**
**Skip it**
Prices mostly outside the sweet spot ($2.28–$12.95) — this niche doesn't clear our bar today.
Market size 18Growth 16Conversion 97Competition 25Returns 99Price range 0Avg price 14Brand share 40Review moat 24Quality gap 82
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,121.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£72K**
£72K/yr · 95K searches
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.03**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.28–£12.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black gel nail polish is a £72K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black gel nail polish market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£63K–£75K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- BLUESKY24% - MYLEE22% - Vishine18% - JODSONE11% - Kanorine7% - TOMICCA6% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/black-gel-nail-polish/trend)
## **Top black gel nail polish search terms**
- **black gel nail polish**49K/yr-15.4%14.0% conv. - **black gel polish**17K/yr-24.1%12.3% conv. - **mylee black gel polish**6K/yr-19.5%13.5% conv. - **gel nail polish black**5K/yr-23.5%12.7% conv. - **black gel**3K/yr-9.2%7.5% conv. - **black nail gel**4K/yr-18.9%11.7% conv. - **black uv gel nail polish**3K/yr-16.9%14.6% conv. - **mylee gel polish black**4K/yr-6.7%10.7% conv. - **beetles black gel polish**2K/yr-17.8%4.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-gel-nail-polish/search-terms)
## **Top black gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluesky Gel Nail Polish Blackpool 80518 Black Long Lasting Chip Resistant 10 Ml (Requires Drying Under UV LED Lamp)**BLUESKY**£4.98**4.4★16,495 rev](https://www.amazon.co.uk/dp/B077QJRYMX) [2![Mylee Gel Nail Polish 8ml [Witching Hour] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31xXHBCP0QL.jpg)**Mylee Gel Nail Polish 8ml \[Witching Hour\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Autumn/Winter Range\] - Long Lasting & Easy to Apply**MYLEE**£7.60**4.5★1,366 rev](https://www.amazon.co.uk/dp/B0DX2GQKQ5) [3**Vishine Black Gel Polish 8ml UV LED Gel Nail Art DIY Manicure for Girls & Women #090**Vishine**£3.38**4.2★2,629 rev](https://www.amazon.co.uk/dp/B0CW63TW5Q) [4**KANORINE Gel Polish Soak-Off UV/LED Black Colour Gel Nail Polish black Color Coat Gel Nail Varnish Nail Art TYPE 10ml**Kanorine**£3.36**4.1★408 rev](https://www.amazon.co.uk/dp/B07HH7PCC9) [5**AIMEILI Gel Nail Polish Black UV LED Soak Off Nail Art Manicure Pedicure Long Lasting - Blackpool (007) 10ml**AIMEILI**£4.18**4.4★43,341 rev](https://www.amazon.co.uk/dp/B00PF9QDEI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JODSONE 18ml Gel Nail Polish Black Gel Polish Soak Off U V Lamp Gel Polish Nail Art Manicure Salon DIY at Home Gift for Women**JODSONE**£2.28**300 rev10mo ago](https://www.amazon.co.uk/dp/B0DTNZ27PM) [**MelodySusie Hema Free Gel Nail Polish 0.5 Fl Oz Thick Black Gel Polish Non Toxic Long Lasting Soak Off UV Nail Polish Manicure Nail Design Salon DIY Nail Art at Home 480**MelodySusie**£5.87**450 rev1y ago](https://www.amazon.co.uk/dp/B0D8TBFZXD) [**JODSONE Gel Nail Polish 15 ML Black Color Nail Polish Soak Off U V LED Gel Polish Nail Art Manicure Salon DIY At Home**JODSONE**£3.01**555 rev1y ago](https://www.amazon.co.uk/dp/B0D5YCYZBZ) [![Mylee Gel Nail Polish 8ml [Witching Hour] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31xXHBCP0QL.jpg)**Mylee Gel Nail Polish 8ml \[Witching Hour\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Autumn/Winter Range\] - Long Lasting & Easy to Apply**MYLEE**£7.60**1,366 rev1y ago](https://www.amazon.co.uk/dp/B0DX2GQKQ5) [![Mylee Gel Nail Polish Black & White Duo 2x8ml [Cruella] - UV/LED Nail Art Manicure Pedicure for Professional Salon & Home Use - Long Lasting & Easy to Apply Vegan & Cruelty Free](https://m.media-amazon.com/images/I/41uyYRUdoWL.jpg)**Mylee Gel Nail Polish Black & White Duo 2x8ml \[Cruella\] - UV/LED Nail Art Manicure Pedicure for Professional Salon & Home Use - Long Lasting & Easy to Apply Vegan & Cruelty Free**MYLEE**£12.95**382 rev1y ago](https://www.amazon.co.uk/dp/B0DWB3YSXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JODSONE 18ml Gel Nail Polish Black Gel Polish Soak Off U V Lamp Gel Polish Nail Art Manicure Salon DIY at Home Gift for Women**JODSONE**£2.28**4.3★**▲ 268%**](https://www.amazon.co.uk/dp/B0DTNZ27PM) [**Makartt Gel Nail Polish Sets - 2 Pcs Black White Colors Gel Polish for Long lasting Nail Polish Soak Off UV/LED Nails Lamp Nail Art Varnish Manicure DIY**Makartt**£5.34**4.0★**▲ 66%**](https://www.amazon.co.uk/dp/B08MFFZJB6) [**JODSONE Gel Nail Polish 15 ML Black Color Nail Polish Soak Off U V LED Gel Polish Nail Art Manicure Salon DIY At Home**JODSONE**£3.01**4.2★**▲ 55%**](https://www.amazon.co.uk/dp/B0D5YCYZBZ) [**Bluesky Gel Nail Polish Blackpool 80518 Black Long Lasting Chip Resistant 10 Ml (Requires Drying Under UV LED Lamp)**BLUESKY**£4.98**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B077QJRYMX) [**Bluesky Gel Nail Polish Blackpool 80518 Black Dark Jet Black Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)**BLUESKY**£5.34**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B00PC6N7QQ)
**~~View all trending →~~**
## **What buyers say about black gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Nice black”*
**Quality-Overall**10%
*“Overall, a reliable, glossy black gel polish that performs beautifully”*
**Durability**10%
*“Overall, a reliable, glossy black gel polish that performs beautifully”*
**Value For Money**9%
*“Good value for money”*
**Stitch/Finish/Polish**8%
*“Great polish”*
**Coverage**8%
*“Great coverage and colour”*
**Thickness**5%
*“goes on nice not too thick & lasts well”*
**Ease Of Application**5%
*“Easy to apply not needing a lot of coats”*
**Brightness/Shine/Glow**3%
*“its very easy to use lovely shine once cured”*
**Symptom Reduction**2%
*“top coat theyll cure really nicely”*
### **What buyers complain about **
**Moist/Dry**24%
*“Doesnt dry”*
**Quality-Overall**24%
*“It's rubbish”*
**Thickness**10%
*“doesn't dry that nice even under a uv lamp its really thick”*
**Color**9%
*“Water consistency and doesn't cure under UV light, the black has stained my nail beds so trying to salvage them with a different colour isn't possible either now”*
**Wrinkles**6%
*“Wrinkled, wouldnt cure at all”*
**Ease Of Use**6%
*“A bit difficult to cure”*
**Stitch/Finish/Polish**6%
*“doesnt seam to cure properly”*
**Stain Resistance**3%
*“Water consistency and doesn't cure under UV light, the black has stained my nail beds so trying to salvage them with a different colour isn't possible either now”*
**Allergies**3%
*“resulted in an allergic contact dermatitis reaction:”*
### **Top return reasons **
**Color**15%
**Moist/Dry**13%
**Thickness**11%
**Functionality-Overall**10%
**Quality-Overall**8%
**Durability**6%
**Stain Resistance**5%
**Adhesion/Stickiness**5%
**Advertised Vs Actual Product**5%
**Thin**3%
## **Common questions**
- **Is black gel nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black gel nail polish niche?**
- 10 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in black gel nail polish?**
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Thickness. The return rate is 0.3%.
- **When does demand for black gel nail polish peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the black gel nail polish niche?**
- Listings span £2.28–£12.95; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 5,122 reviews — the moat a new listing must climb.
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