---
title: "Black Friday Deals 2022 — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-friday-deals-2022"
last_updated: "2026-08-07T20:34:08.230Z"
locale: en
meta:
description: "Niche score 45/100 · £190K/yr market · 166K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £190K/yr market · 166K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Friday Deals 2022 — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **black friday deals 2022**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 18Conversion 97Competition 29Returns 99Price range 51Avg price 20Brand share 0Review moat 33Quality gap 76
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.18–£26.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£190K**
£190K/yr · 166K searches
**Review moat**
**Okay****3,214.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black friday deals 2022 is a £190K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black friday deals 2022 market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£107K–£143K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**259**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**0%**
- Max Factor90% - L'Oreal Paris10%
## **Demand**
Weekly Amazon search volume, last 64 weeks — -13.2% search growth over the last 90 days.
175K125KBlack Friday '24Black Friday '25Jul '24Dec '24Mar '25Nov '25Feb '26Apr '26
[**Open Trend **](https://flapen.com/research/uk/beauty/black-friday-deals-2022/trend)
## **Top black friday deals 2022 search terms**
- **max factor mascara black**47K/yr+1.7%19.1% conv. - **max factor mascara**23K/yr-11.9%11.1% conv. - **maxfactor mascara black**11K/yr-3.5%21.1% conv. - **loreal gift set for women**21K/yr-44.1%1.5% conv. - **mascara set**14K/yr-22.9%1.1% conv. - **loreal gift set**16K/yr-37.9%1.2% conv. - **mascara max factor**5K/yr-0.2%16.6% conv. - **mascara gift set**19K/yr-39.9%1.6% conv. - **dior gift set**5K/yr+13.0%0.0% conv. - **beauty works gift set**7K/yr-20.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-friday-deals-2022/search-terms)
## **Top black friday deals 2022 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£19K15%£28K20%£38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu**Max Factor**£5.32**4.2★6,083 rev](https://www.amazon.co.uk/dp/B000ORS6SM) [2**MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml**Max Factor**£5.29**4.2★14,761 rev](https://www.amazon.co.uk/dp/B001VNCA0S) [3**Max Factor 2000 calorie dramatic volume mascara 1 pack (1x 9 ml).**Max Factor**£4.31**4.3★12,348 rev](https://www.amazon.co.uk/dp/B001GNBW0W) [4**Max Factor False Lash Effect Mascara Raven Black 13.1 ml**Max Factor**£5.23**4.2★3,696 rev](https://www.amazon.co.uk/dp/B081SWBLMJ) [5**Max Factor Masterpiece High Definition Mascara 01 Rich Black Volumising and Smudge Proof Formula for Sensitive Eyes 4.5 ml**Max Factor**£5.43**4.2★2,108 rev](https://www.amazon.co.uk/dp/B000ORVXLO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Max Factor 2000 Calorie Long Lash Era 001 Black Lengthening Tubing Mascara Bold Volume Visibly Longer Lashes Curved Brush Design All-Day Wear Clump-Free Smudge-Proof 7.8ml**Max Factor**£6.42**143 rev1y ago](https://www.amazon.co.uk/dp/B0FDKWVLVS) [**Max Factor False Lash Effect Supreme Recharge Mascara - Black Instant 7x Volume Healthier-Looking Lashes Keratin-Rich Formula Refillable Mascara**Max Factor**£5.72**183 rev1y ago](https://www.amazon.co.uk/dp/B0DP5FW15C) [**LOréal Paris Made you Look Giftset**L'Oreal Paris**£10.41**52 rev2y ago](https://www.amazon.co.uk/dp/B0D8JG58T8) [**LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil**L'Oreal Paris**£12.74**324 rev2y ago](https://www.amazon.co.uk/dp/B0CDYD433T) [**LOréal Paris Lash Love Duo Gift Set Clinically Proven Lash Serum Infused With Hyaluronic Acid & Telescopic Lift Mascara For Up To +5MM Longer Looking Lashes**L'Oreal Paris**£9.52**316 rev2y ago](https://www.amazon.co.uk/dp/B0CDXWL2PM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Max Factor 2000 Calorie Volumising Mascara Black/Brown Smudge Proof Formula for Sensitive Eyes 9 ml**Max Factor**£4.56**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B001GNBW16) [**Max Factor False Lash Effect Mascara Raven Black 13.1 ml**Max Factor**£5.23**4.2★**▲ 21%**](https://www.amazon.co.uk/dp/B081SWBLMJ) [**Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu**Max Factor**£5.32**4.2★**▲ 19%**](https://www.amazon.co.uk/dp/B000ORS6SM) [**Max Factor Masterpiece Reg Mascara 002 Black/Brown**Max Factor**£5.19**4.2★**▲ 17%**](https://www.amazon.co.uk/dp/B000ORXNOO) [**MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml**Max Factor**£5.29**4.2★**▲ 16%**](https://www.amazon.co.uk/dp/B001VNCA0S)
**~~View all trending →~~**
## **What buyers say about black friday deals 2022**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**33%
*“Great mascara at an unbelievable price”*
**Value For Money**19%
*“I think this one is better and less expensive”*
**Quality-Overall**14%
*“Good value for money usual quality from Max Factor”*
**Advertised Vs Actual Product**7%
*“Does what it says”*
**Ease Of Use**5%
*“Easy to use”*
**Gifting Purpose**3%
*“Perfect for a gift”*
**Durability**2%
*“Lasted well”*
**Color**2%
*“great colour”*
**Water Resistance**1%
*“Great waterproof mascara”*
**Shape/Style**1%
*“Its everything you need for a flawless look”*
### **What buyers complain about **
**Moist/Dry**37%
*“A bit dry”*
**Eyelash Quality**7%
*“Shocking mascara, made my eyelashes look like ants”*
**Quality-Overall**6%
*“Absolutely rubbish”*
**Water Resistance**5%
*“rain so disappointing”*
**Smell**4%
*“Very strong smell”*
**Product Condition**3%
*“Not New”*
**Functionality-Overall**3%
*“Does not work”*
**Jamming/Clogging**3%
*“Really unhappy with this - its clumping on second use”*
**Ease Of Application**3%
*“not very good application”*
**Value For Money**3%
*“a complete waste of money”*
### **Top return reasons **
**Moist/Dry**23%
**Size-Overall**15%
**Defective Material/Parts**15%
**Value For Money**15%
**Quality-Overall**15%
**Safety Standards**8%
**Product Condition**8%
## **Common questions**
- **Is black friday deals 2022 profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 21 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black friday deals 2022 niche?**
- 2 brands and 259 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black friday deals 2022?**
- Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the black friday deals 2022 niche?**
- Listings span £4.18–£26.15; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 3,215 reviews — the moat a new listing must climb.
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