---
title: "Black Eyebrow Pencil — £198K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-eyebrow-pencil"
last_updated: "2026-08-05T22:42:31.780Z"
locale: en
meta:
description: "Niche score 42/100 · £198K/yr market · 271K searches/yr · £6.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £198K/yr market · 271K searches/yr · £6.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Eyebrow Pencil — £198K/yr Amazon UK Niche (2026) - Flapen"
---
# **black eyebrow pencil**
**Skip it**
Prices mostly outside the sweet spot ($2.46–$11.67) — this niche doesn't clear our bar today.
Market size 39Growth 31Conversion 95Competition 21Returns 100Price range 0Avg price 17Brand share 3Review moat 9Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£198K**
£198K/yr · 271K searches
**Growth**
**Okay****+5.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****32,845.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.46–£11.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black eyebrow pencil is a £198K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black eyebrow pencil market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£151K–£181K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP91% - MUA3% - BF Beauty Forever2% - SLEEK2% - Revolution Beauty London1% - VITAL HORIZON1%
## **Demand**
Weekly Amazon search volume, last 20 weeks — +5.2% search growth over the last 90 days.
6K4KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/black-eyebrow-pencil/trend)
## **Top black eyebrow pencil search terms**
- **nyx eyebrow pencil**166K/yr+12.3%9.3% conv. - **nyx brow pencil**24K/yr-1.3%8.2% conv. - **black eyebrow pencil**25K/yr-2.1%8.6% conv. - **eyebrow pencil black**23K/yr+2.1%6.8% conv. - **nyx micro brow pencil**14K/yr-3.6%6.6% conv. - **nyc eyebrow pencil**8K/yr-11.3%9.3% conv. - **eyebrow pencil nyx**5K/yr-6.6%6.1% conv. - **nyx eyebrow pencil espresso**5K/yr-55.5%14.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-eyebrow-pencil/search-terms)
## **Top black eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£60K40%£79K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Espresso**NYX PROFESSIONAL MAKEUP**£6.38**4.4★68,239 rev](https://www.amazon.co.uk/dp/B00WZQTCS8) [2**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown**NYX PROFESSIONAL MAKEUP**£6.09**4.4★68,239 rev](https://www.amazon.co.uk/dp/B00WZRQNAC) [3**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Brunette**NYX PROFESSIONAL MAKEUP**£5.93**4.4★68,239 rev](https://www.amazon.co.uk/dp/B017OF39W4) [4**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Black**NYX PROFESSIONAL MAKEUP**£6.21**4.4★68,239 rev](https://www.amazon.co.uk/dp/B00WZRY1M4) [5**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Taupe**NYX PROFESSIONAL MAKEUP**£6.16**4.4★68,239 rev](https://www.amazon.co.uk/dp/B00WZRJSPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vital Horizon Waterproof Eyebrow Pencil with Brush & Sharpener Long-Lasting Smudge-Proof Black Brown Dark Brown (Black)**VITAL HORIZON**£3.73**32 rev1y ago](https://www.amazon.co.uk/dp/B0FBXB8KC7) [**Beauty Forever Professional True Kohl Eyebrow Pencil High Precision Pencil with Built in Brush 1.2gms each (501 Black)**BF Beauty Forever**£2.62**166 rev1y ago](https://www.amazon.co.uk/dp/B0DKP61886) [**NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Cool Ash Brown**NYX PROFESSIONAL MAKEUP**£6.94**68,239 rev4y ago](https://www.amazon.co.uk/dp/B09XGNK6WR) [**NYX Professional Makeup Brow Tint Lift And Snatch Brow Tint Pen Up to 16 Hour Wear Smudge-resistant Transfer-resistant Extra Thin Bristles Korean Makeup Shade Espresso 1ml**NYX PROFESSIONAL MAKEUP**£7.94**26,149 rev5y ago](https://www.amazon.co.uk/dp/B08MRMLTKQ) [**Sleek MakeUP Micro-Fine Brow Pencil for Precise Hair Like Strokes Waterproof Long Lasting Dual Ended Medium Brown**SLEEK**£5.08**230 rev5y ago](https://www.amazon.co.uk/dp/B08DK7DLYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Cool Ash Brown**NYX PROFESSIONAL MAKEUP**£6.94**4.4★**▲ 118%**](https://www.amazon.co.uk/dp/B09XGNK6WR) [**MUA Makeup Academy Brow Define Black Micro Eyebrow Pencil with Spoolie Brush For Dark Hair (Pack of 1) - Vegan & Cruelty Free**MUA**£2.46**3.8★**▲ 73%**](https://www.amazon.co.uk/dp/B07QQS44SB) [**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown**NYX PROFESSIONAL MAKEUP**£6.09**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B00WZRQNAC) [**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Tip Mechanical Brow Pencil and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown Pack of 2**NYX PROFESSIONAL MAKEUP**£11.67**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B09P1PW1VJ) [**NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Chocolate**NYX PROFESSIONAL MAKEUP**£5.75**4.3★**▲ 17%**](https://www.amazon.co.uk/dp/B079YSXCD8)
**~~View all trending →~~**
## **What buyers say about black eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Does the job and is affordable”*
**Color**12%
*“Great colour”*
**Quality-Overall**11%
*“Excellent product”*
**Durability**9%
*“lasts all day”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“it does what it says”*
**Ease Of Application**5%
*“Easy to apply”*
**Thickness**5%
*“it is a very fine pencil so allows to get fine fluffy brows that you can build up rather than been too thick”*
**Efficiency**5%
*“does the job well”*
**Smudge Resistance**3%
*“does not smudge”*
### **What buyers complain about **
**Color**23%
*“Too dark”*
**Durability**20%
*“Broke”*
**Quality-Overall**9%
*“Cheaper product”*
**Value For Money**9%
*“Not worth the money”*
**Functionality-Overall**9%
*“Doesnt work”*
**Thickness**4%
*“The pencil itself is slim”*
**Size-Overall**3%
*“not fit for purpose”*
**Thin**3%
*“Pencil too thin”*
**Ease Of Use**2%
*“Difficult to use”*
**Hard Feel**1%
*“Then you find the pencil is too hard for its intended purpose”*
### **Top return reasons **
**Dilute/Watery**50%
**Color**50%
## **Common questions**
- **Is black eyebrow pencil profitable to sell on Amazon United Kingdom?**
- The niche generates £198K/yr across 17 tracked products. 90-day search growth is +5.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black eyebrow pencil niche?**
- 6 brands and 76 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in black eyebrow pencil?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the black eyebrow pencil niche?**
- Listings span £2.46–£11.67; the average listing price is £6.03 (sweet spot $15–$100). The average incumbent carries 32,845 reviews — the moat a new listing must climb.
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