---
title: "Black and White Face Paint — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/black-and-white-face-paint"
last_updated: "2026-08-09T11:02:08.579Z"
locale: en
meta:
description: "Niche score 41/100 · £19K/yr market · 37K searches/yr · £5.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £19K/yr market · 37K searches/yr · £5.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Face Paint — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **black and white face paint**
**Skip it**
Prices mostly outside the sweet spot ($2.92–$7.27) — this niche doesn't clear our bar today.
Market size 5Growth 6Conversion 86Competition 24Returns 91Price range 0Avg price 15Brand share 56Review moat 68Quality gap 86
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****796.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-37.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£19K**
£19K/yr · 37K searches
**Price range**
**Bad****£2.92–£7.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black and white face paint is a £19K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white face paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **41.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**20%**
- LOPHE18% - SPINNE LUCAS17% - BOBISUKA13% - Blue Squid12% - Snazaroo12% - Aomig9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 31.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/black-and-white-face-paint/trend)
## **Top black and white face paint search terms**
- **black and white face paint**22K/yr-27.7%13.5% conv. - **white and black face paint**10K/yr-51.1%14.4% conv. - **skeleton face paint**5K/yr-73.3%2.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/black-and-white-face-paint/search-terms)
## **Top black and white face paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£96810%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOPHE Face Body Paint 2 Colors Water Soluble Face Body Makeup Pigment for Adults Kids Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup 30g**LOPHE**£3.97**4.2★1,200 rev](https://www.amazon.co.uk/dp/B0CBTYVLBT) [2**White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals**SPINNE LUCAS**£6.55**4.2★383 rev](https://www.amazon.co.uk/dp/B0DSRZFH96) [3**BOBISUKA Halloween Cosplay SFX Makeup Black + White Face Body Paint Special Effects Makeup Kit Dress Up Non Toxic Face Painting Kits for Adult Full Coverage Face paint Fx Make Up**BOBISUKA**£6.66**4.3★3,332 rev](https://www.amazon.co.uk/dp/B095HRQLWW) [4**Blue Squid PRO Face Paint - Professional Water Based Single Cake Facepaint & Body Paints - SFX Makeup Kids Adults Painting for Costume Halloween Face Paints for Children - Black & White 30g / 1oz**Blue Squid**£5.89**4.3★1,826 rev](https://www.amazon.co.uk/dp/B0CRSQRB3N) [5**Halloween SNAZA Roo Black & White Water Based Face & Body Paint Fancy Dress Kit**Snazaroo**£6.56**4.4★2,080 rev](https://www.amazon.co.uk/dp/B0753HRDXK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halloween Black & White Face Paint - Full Coverage Face Painting Kit - Face Paints Special Effects Makeup Kit for Body Face - Body Paint for Adults Art Theater Cosplay Clown Corpse Paint Sfx Makeup**HERBINSOLS**£4.49**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FLY2PGB2) [**Halloween Cosplay SFX Makeup Black + White Face Body Paint Black + White Face Body Paint Set for Adults Non Toxic White Face Paint Kit Full Coverage Easy to Apply & Washable**Maggidea**£6.85**18 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7L3ZV3) [**White Face Paint + Black Face Paint Set Halloween Makeup Kit for Adults SFX Cosplay Body Paint Non Toxic Black and White Face Paint for Joker Clown Skeleton Vampire Zombie Look**SALROAL**£5.97**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FKYP8D31) [**Teekerwang Halloween Clown Black White Face Body Paint Stick Set Eye Black for Sports Skeleton Vampire Skull Cosplay Special Effects Costume SFX Halloween Makeup Kit. (01 Color)**Teekerwang**£3.53**9 rev1y ago](https://www.amazon.co.uk/dp/B0FCM9MBS4) [**White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals**SPINNE LUCAS**£6.55**383 rev1y ago](https://www.amazon.co.uk/dp/B0DSRZFH96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black & White Face Paint Set - Halloween Full Coverage Face Painting Special Effects Makeup Kit - Skeleton Ghost Joker Clown Skull Corpse Cosplay Costume Accessories Kit Full Coverage stick Paints**EONFAVE**£2.92**1.0★**▲ 775%**](https://www.amazon.co.uk/dp/B0DDH6KR7S) [**Halloween Black & White Face Paint - Full Coverage Face Painting Kit - Face Paints Special Effects Makeup Kit for Body Face - Body Paint for Adults Art Theater Cosplay Clown Corpse Paint Sfx Makeup**HERBINSOLS**£4.49**5.0★**▲ 557%**](https://www.amazon.co.uk/dp/B0FLY2PGB2) [**Aomig Face Paint Stick Eye Face Body Paint Stick Colors Tube Waterproof Face Paint For Sports Baseball Softball Football Athletes Halloween Game Cosplay Costume Party Makeup Stick(Black+White)**Aomig**£4.40**4.2★**▲ 466%**](https://www.amazon.co.uk/dp/B0DG2V573V) [**Aomig Face Body Paint 70g Professional Oily Face Paint Non-Toxic Paint Palette Paint Cake Pots Creamy Oil Based Face Paint Skeleton Zombie Vampire Face Makeup Supplies(Black+White)**Aomig**£5.25**4.0★**▲ 411%**](https://www.amazon.co.uk/dp/B0CFR5WVJX) [**Halloween Cosplay SFX Makeup Black + White Face Body Paint Black + White Face Body Paint Set for Adults Non Toxic White Face Paint Kit Full Coverage Easy to Apply & Washable**Maggidea**£6.85**4.2★**▲ 302%**](https://www.amazon.co.uk/dp/B0FL7L3ZV3)
**~~View all trending →~~**
## **What buyers say about black and white face paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“easy to use”*
**Durability**14%
*“still lasted a decent amount of time”*
**Paint Quality**14%
*“Face painting made easy”*
**Advertised Vs Actual Product**8%
*“Just as it says”*
**Thickness**8%
*“Goes on easy and can be built up easy to thicken colour, Brilliant price”*
**Value For Money**8%
*“Brilliant price”*
**Ease Of Application**6%
*“Very easy to apply”*
**Ease Of Cleaning**6%
*“They are also thankfully easy to wipe off”*
**Suitability Hot Weather**6%
*“Stayed on all day even in high June temperatures”*
**Soft Feel**6%
*“They go on really smoothly”*
### **What buyers complain about **
**Coverage**27%
*“Didnt give full coverage”*
**Paint Quality**27%
*“Worst face paint ever”*
**Cleansing**20%
*“Avoid unless you enjoy literally scrubbing your face with various products to get it all off”*
**Smudge Resistance**10%
*“Did smudge quite a bit”*
**Oily/Greasy**7%
*“Awful item really oily”*
### **Top return reasons **
**Quality-Overall**30%
**Color**20%
**Functionality-Overall**10%
**Paint Quality**10%
**Product Condition**10%
**Ingredients-Overall**10%
**Coverage**3%
**Ease Of Use**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is black and white face paint profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the black and white face paint niche?**
- 13 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in black and white face paint?**
- Top complaints mined from reviews: Coverage, Paint Quality, Cleansing. The return rate is 1.2%.
- **When does demand for black and white face paint peak?**
- Demand peaks in Oct–Nov; the busiest month runs 31.7× the quietest.
- **What does it cost to enter the black and white face paint niche?**
- Listings span £2.92–£7.27; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.
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