---
title: "Biotin Shampoo — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/biotin-shampoo"
last_updated: "2026-08-06T07:08:06.201Z"
locale: en
meta:
description: "Niche score 37/100 · £102K/yr market · 106K searches/yr · £7.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £102K/yr market · 106K searches/yr · £7.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biotin Shampoo — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **biotin shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 17Conversion 96Competition 5Returns 100Price range 26Avg price 20Brand share 0Review moat 19Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.60–£19.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£102K**
£102K/yr · 106K searches
**Avg price**
**Bad****£7.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,779.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, biotin shampoo is a £102K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotin shampoo market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- OGX91% - Maple Holistics5% - WATERMANS4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/biotin-shampoo/trend)
## **Top biotin shampoo search terms**
- **biotin shampoo**53K/yr-23.0%6.5% conv. - **ogx biotin and collagen shampoo and conditioner**14K/yr+40.3%14.0% conv. - **biotin and collagen shampoo**11K/yr-32.8%12.7% conv. - **biotin hair growth shampoo**7K/yr-25.5%3.7% conv. - **ogx biotin**3K/yr-13.8%17.1% conv. - **ogx biotin and collagen shampoo**10K/yr-44.9%18.4% conv. - **ogx thick & full biotin & collagen shampoo**3K/yr-23.2%18.2% conv. - **rosemary and biotin shampoo for thinning hair - vegan volumizing shampoo for fine hair with b vitamins argan oil**4K/yr-61.9%0.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/biotin-shampoo/search-terms)
## **Top biotin shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£15K30%£31K45%£46K60%£61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml**OGX**£3.38**4.4★24,613 rev](https://www.amazon.co.uk/dp/B00MXZJ362) [2**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)**OGX**£5.34**4.4★24,613 rev](https://www.amazon.co.uk/dp/B09DDRD2PQ) [3**OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary**OGX**£3.39**4.5★15,627 rev](https://www.amazon.co.uk/dp/B00MXZ66VM) [4**Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL**Maple Holistics**£19.43**4.1★21,057 rev](https://www.amazon.co.uk/dp/B07FSMRY3S) [5**Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.**WATERMANS**£11.11**4.2★15,029 rev](https://www.amazon.co.uk/dp/B00Q59B4UK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml**OGX**£5.14**632 rev4y ago](https://www.amazon.co.uk/dp/B09DFK6QCX) [**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)**OGX**£5.34**24,613 rev4y ago](https://www.amazon.co.uk/dp/B09DDRD2PQ) [**Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL**Maple Holistics**£19.43**21,057 rev7y ago](https://www.amazon.co.uk/dp/B07FSMRY3S) [**OGX Thick & Full with Biotin & Collagen Shampoo with Vitamin B7 Biotin Collagen and Hydrolyzed Wheat Protein for Thicker Fuller & Healthier-Looking Hair Sulfate Free 88.7ml**OGX**£2.60**1,884 rev8y ago](https://www.amazon.co.uk/dp/B0759RCQDN) [**Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.**WATERMANS**£11.11**15,029 rev11y ago](https://www.amazon.co.uk/dp/B00Q59B4UK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary**OGX**£3.39**4.5★**▲ 143%**](https://www.amazon.co.uk/dp/B00MXZ66VM) [**Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL**Maple Holistics**£19.43**4.1★**▲ 97%**](https://www.amazon.co.uk/dp/B07FSMRY3S) [**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)**OGX**£5.34**4.4★**▲ 10%**](https://www.amazon.co.uk/dp/B09DDRD2PQ) [**OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml**OGX**£5.14**4.5★**— 5%**](https://www.amazon.co.uk/dp/B09DFK6QCX) [**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml**OGX**£3.38**4.4★**▼ 15%**](https://www.amazon.co.uk/dp/B00MXZJ362)
**~~View all trending →~~**
## **What buyers say about biotin shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**17%
*“Grow me hair”*
**Quality-Overall**17%
*“The quality is just as good as the shampoo”*
**Smell**16%
*“the fragrance is lovely”*
**Value For Money**8%
*“Excellent value”*
**Soft Feel**7%
*“Make your hair very soft”*
**Thickness**4%
*“Very good thick and full shampoo”*
**Suitability Straight Hair**4%
*“its great for my fine hair”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Hair Styling**2%
*“Great hair product for fine hair value for money”*
**Lather**2%
*“It lathers well”*
### **What buyers complain about **
**Value For Money**10%
*“Waste of money”*
**Hair Related**9%
*“Didnt do much for my hair”*
**Smell**9%
*“the smell is pure chemicals”*
**Moist/Dry**7%
*“Not enough moisture”*
**Allergies**6%
*“Seborrheic dermatitis”*
**Functionality-Overall**6%
*“Doesn't work”*
**Suitability Short Hair**4%
*“Did not make any difference to my hair”*
**Thickness**4%
*“almost as thick as a conditioner”*
**Hair Growth**3%
*“Not growing me”*
**Size-Overall**2%
*“Too small”*
### **Top return reasons **
**Leak-Proof**34%
**Value For Money**8%
**Moist/Dry**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Suitability Short Hair**5%
**Size-Overall**4%
**Ingredients-Overall**4%
**Instructions/User Manual/Troubleshooting**4%
**Suitability Long Hair**2%
## **Common questions**
- **Is biotin shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 7 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the biotin shampoo niche?**
- 3 brands and 41 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in biotin shampoo?**
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.1%.
- **When does demand for biotin shampoo peak?**
- Demand peaks in Feb–Mar–Sep–Oct; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the biotin shampoo niche?**
- Listings span £2.60–£19.43; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 14,779 reviews — the moat a new listing must climb.
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