---
title: "Big Curling Tongs — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/big-curling-tongs"
last_updated: "2026-08-09T10:54:01.883Z"
locale: en
meta:
description: "Niche score 53/100 · £157K/yr market · 163K searches/yr · £22.36 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £157K/yr market · 163K searches/yr · £22.36 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Big Curling Tongs — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **big curling tongs**
**Worth a look**
Shows a sweet-spot price point ($22.36 avg), but soft demand (-17.9% this quarter) keeps it on the watch list.
Market size 33Growth 16Conversion 52Competition 80Returns 31Price range 88Avg price 93Brand share 63Review moat 37Quality gap 82
**Avg price**
**Great****£22.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.42–£103.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,802.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£157K**
£157K/yr · 163K searches
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, big curling tongs is a £157K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **big curling tongs market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£112K–£134K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**26%**
- TRESemmé17% - JAETON16% - BaByliss15% - Hoson12% - Wahl8% - WEEYUM7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/big-curling-tongs/trend)
## **Top big curling tongs search terms**
- **large barrel curling tongs**34K/yr+1.0%3.3% conv. - **hair tongs for short hair**27K/yr-7.6%3.4% conv. - **32mm curling tongs**12K/yr-16.2%6.0% conv. - **large curling tongs**11K/yr-1.6%3.2% conv. - **1.5 inch curling iron**9K/yr-36.4%3.0% conv. - **19mm curling tongs**9K/yr-23.2%4.4% conv. - **big curling tongs**12K/yr-33.3%1.8% conv. - **32mm curling wand**12K/yr-6.7%2.9% conv. - **32mm curling iron**5K/yr-8.9%5.0% conv. - **25mm curling wand**5K/yr+54.3%2.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/big-curling-tongs/search-terms)
## **Top big curling tongs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRESemme Large Curling Tong 32mm Ceramic Barrel For Soft Bouncy Curls and Waves Hair Curler with 3 Temperature Settings Fast Heat-Up Cool Tip Black 2805DU**TRESemmé**£18.61**4.4★590 rev](https://www.amazon.co.uk/dp/B09GFYGP6F) [2**BaByliss Titanium Brilliance Curls - 32mm Hair Curler for Large Curls and Soft Waves Titanium Coating 6 Heat Settings up to 210C 2357U**BaByliss**£26.55**4.3★1,067 rev](https://www.amazon.co.uk/dp/B07TMYTLWK) [3**Curling Wand Curling Tongs 38mm Large Barrel Curling Iron with Adjustable Temperature Professional Hair Curler with Glove Dual Voltage for Long & Medium Hair**JAETON**£17.85**4.1★847 rev](https://www.amazon.co.uk/dp/B0BQQYT971) [4**Large Curling Tong 32mm Ceramic Curling Iron Wand for Soft Bouncy Curls and Waves Hair Curler LCD Display 140C-230C Fast Heat-Up for Long & Medium Hair**JAETON**£14.87**4.0★327 rev](https://www.amazon.co.uk/dp/B0D2ZRNNF2) [5**TRESemme Defined Curls 16mm Curling Tong Ceramic-Coated Hair Curler Up to 185C Worldwide Use Black 271TU**TRESemmé**£11.08**4.3★5,767 rev](https://www.amazon.co.uk/dp/B010FPGT2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Large Barrel Curling Tongs 38mm Ceramic Hair Curler with 14 Adjustable Temperature Big Curling Wand Iron for Soft Waves and Long-Lasting Curls Dual Voltage**YEGUBEGU**£22.87**129 rev3mo ago](https://www.amazon.co.uk/dp/B0GKSFJ5TF) [**Curling Tongs 32mm for Medium and Long Hair Professional Tourmaline Ceramic Barrel Curler Iron with Clamp Dual Voltage Adjustable Temperature Long-Lasting Results Black**MCODON**£16.71**192 rev1y ago](https://www.amazon.co.uk/dp/B0F6DF54W7) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (32MM)**JAETON**£16.14**247 rev1y ago](https://www.amazon.co.uk/dp/B0FGXXN3PZ) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)**JAETON**£15.65**247 rev1y ago](https://www.amazon.co.uk/dp/B0FGXWSYDG) [**Hoson 50mm Curling Tongs Large Barrel for Long Hair Big Barrel Curling Wand Iron Dual Voltage Ceramic Tourmaline Coating with LCD Display Glove Include**Hoson**£27.91**11,174 rev1y ago](https://www.amazon.co.uk/dp/B0DXZXBYLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large Barrel Curling Tongs 38mm Ceramic Hair Curler with 14 Adjustable Temperature Big Curling Wand Iron for Soft Waves and Long-Lasting Curls Dual Voltage**YEGUBEGU**£22.87**4.4★**▲ 278%**](https://www.amazon.co.uk/dp/B0GKSFJ5TF) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (32MM)**JAETON**£16.14**4.3★**▲ 135%**](https://www.amazon.co.uk/dp/B0FGXXN3PZ) [**Hoson 38mm Curling Tongs Large Barrel 1.5 Inch Long Barrel Curling Wand Dual Voltage Ceramic Tourmaline Coating with LCD Display Glove Include**Hoson**£23.52**4.1★**▲ 96%**](https://www.amazon.co.uk/dp/B098L6S189) [**JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)**JAETON**£15.65**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B0FGXWSYDG) [**Hoson 32mm Curling Tongs Professional Ceramic Tourmaline Coating Barrel 1 1/4 Inch Curling IronLCD Display with 9 Heat Setting(110 to 210 for All Hair Types Glove Include)**Hoson**£20.17**4.1★**▲ 79%**](https://www.amazon.co.uk/dp/B0C2TVVP83)
**~~View all trending →~~**
## **What buyers say about big curling tongs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**36%
*“Very handy”*
**Value For Money**17%
*“Excellent price”*
**Quality-Overall**16%
*“Excellent product”*
**Advertised Vs Actual Product**5%
*“It does what it says”*
**Weight Light**3%
*“not heavy”*
**Heating Element**3%
*“Heats up quickly”*
**Size-Overall**2%
*“Nice size tongs”*
**Durability**2%
*“Durable”*
**Comfort-Overall**1%
*“it feels comfortable”*
**Temperature Control**1%
*“I particularly like the wide range of temperature settings”*
### **What buyers complain about **
**Durability**12%
*“Doesnt seem very durable”*
**Heating**12%
*“This item wont heat up”*
**Suitability Curly Hair**7%
*“as my hair is curly it isn't a nice curl”*
**Quality-Overall**7%
*“Bad quality”*
**Damage/Burn Hair**6%
*“crimped that one single piece of hair but”*
**Size-Overall**5%
*“Really disappointed in this inferior Babyliss tong the cylinder holder did not fit properly”*
**Hair Curling**5%
*“Curl doesnt hold”*
**Ease Of Use**5%
*“Hard to use”*
**Grip**3%
*“It doesnt grip at all”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**27%
**Hair Curling**18%
**Functionality-Overall**12%
**Heating**10%
**Quality-Overall**4%
**Damage/Burn Hair**4%
**Advertised Vs Actual Product**3%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Suitability Curly Hair**3%
## **Common questions**
- **Is big curling tongs profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 47 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the big curling tongs niche?**
- 18 brands and 113 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in big curling tongs?**
- Top complaints mined from reviews: Durability, Heating, Suitability Curly Hair. The return rate is 4.5%.
- **When does demand for big curling tongs peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the big curling tongs niche?**
- Listings span £10.42–£103.60; the average listing price is £22.36 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.
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