---
title: "Search terms — best deodorant for women for strong odor - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/best-deodorant-for-women-for-strong-odor/search-terms"
last_updated: "2026-07-21T09:27:17.727Z"
locale: en
meta:
  description: "best deodorant for women for strong odor shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "best deodorant for women for strong odor shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — best deodorant for women for strong odor - Flapen"
---

# **best deodorant for women for strong odor**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 77Growth 57Conversion 95Competition 43Returns 100Price range 17Avg price 21Brand share 0Review moat 47Quality gap 23

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£950K**

£950K/yr · 1.0M searches

**Growth**

**Good****+31.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,752.26**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.63**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.78–£17.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand