---
title: "best deodorant for women for strong odor — £950K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/best-deodorant-for-women-for-strong-odor"
last_updated: "2026-07-20T18:52:42.728Z"
locale: en
meta:
description: "best deodorant for women for strong odor shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "best deodorant for women for strong odor shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "best deodorant for women for strong odor — £950K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
---
# **best deodorant for women for strong odor**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 77Growth 57Conversion 95Competition 43Returns 100Price range 17Avg price 21Brand share 0Review moat 47Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£950K**
£950K/yr · 1.0M searches
**Growth**
**Good****+31.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,752.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.78–£17.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, best deodorant for women for strong odor is a £950K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£954K–£1.1M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **153 days**
## **Competition**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**116**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**0%**
- Sure80% - Mitchum11% - Triple Dry7% - Dove2%
## **Demand**
Weekly Amazon search volume, last 23 weeks — +31.4% search growth over the last 90 days.
35K25KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/best-deodorant-for-women-for-strong-odor/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£95K20%£190K30%£285K40%£380K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml**Sure**£3.13**4.7★973 rev](https://www.amazon.co.uk/dp/B072PSVZTZ) [2**Sure Women Maximum Protection Clean Scent Antiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml**Sure**£3.18**4.7★2,494 rev](https://www.amazon.co.uk/dp/B08DDSTMCC) [3**Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml**Sure**£1.78**4.7★356 rev](https://www.amazon.co.uk/dp/B09X7FS4VZ) [4**Revlon Mitchum Women Triple Odor Defense 48HR Protection Deodorant Stick and Antiperspirant Pure Fresh Dermatologist Tested 41 g (Pack of 1)**Mitchum**£2.61**4.6★7,458 rev](https://www.amazon.co.uk/dp/B00KIY4JE6) [5**Sure Women Maximum Protection ConfidenceAntiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml Pack of 6**Sure**£17.69**4.8★1,711 rev](https://www.amazon.co.uk/dp/B01F8IF1QG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Triple Dry Men | Active Fragrance Anti-Perspirant Roll On 50ml | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Clinically Proven | Male**Triple Dry**£4.50**85 rev1y ago](https://www.amazon.co.uk/dp/B0F2N8YS4M) [**Triple Dry Women | Fresh Fragrance Anti-Perspirant Roll On 50ml | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Clinically Proven | Female**Triple Dry**£3.91**208 rev1y ago](https://www.amazon.co.uk/dp/B0F2JFY4WH) [**Triple Dry Classic Fragrance Anti-Perspirant Roll On | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Classic Fragrance | Clinically Proven | Unisex**Triple Dry**£4.02**141 rev1y ago](https://www.amazon.co.uk/dp/B0F1V8R5SH) [**Sure Antiperspirant 72H Nonstop Sweat and Odour Protection Alcohol-Free Body Spray Anti-White Markswith Fresh and Clean Multi Fragrance Deodorant for Women 250ml (Uplift & Fresh Buy 3)**Sure**£12.26**123 rev2y ago](https://www.amazon.co.uk/dp/B0CP858LL8) [**Sure Women Nonstop Protection Pure Melon Aloe Deodorant Body Spray Antiperspirant with body heat activated technology for 72 hour odour and sweat protection 250 ml Pack of 6**Sure**£13.94**229 rev2y ago](https://www.amazon.co.uk/dp/B0CNTG1P9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Triple Dry Men | Active Fragrance Anti-Perspirant Roll On 50ml | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Clinically Proven | Male**Triple Dry**£4.50**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B0F2N8YS4M) [**Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml**Sure**£1.78**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B09X7FS4VZ) [**Sure Antiperspirant 72H Nonstop Sweat and Odour Protection Alcohol-Free Body Spray Anti-White Markswith Fresh and Clean Multi Fragrance Deodorant for Women 250ml (Uplift & Fresh Buy 3)**Sure**£12.26**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B0CP858LL8) [**Mitchum per le donne Power Anti-permeant Gel Fresh Neve Deodorant 2.25 eleven (pack of 2) - confezione può differire**Mitchum**£10.53**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B00FRUAAZ8) [**Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml**Sure**£3.13**4.7★**▲ 16%**](https://www.amazon.co.uk/dp/B072PSVZTZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Clean fresh scent”*
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**8%
*“Really good deodorant”*
**Advertised Vs Actual Product**5%
*“True to picture”*
**Moist/Dry**5%
*“Keeps you dry for hours”*
**Efficiency**4%
*“Does the job well”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“And is durable”*
**Allergies**2%
*“It does not irritate the skin”*
**Protection**2%
*“Great protection”*
### **What buyers complain about **
**Value For Money**13%
*“Quite expensive really”*
**Smell**11%
*“Not fragrance free”*
**Functionality-Overall**8%
*“Didn't work well for me”*
**Moist/Dry**6%
*“I feel dry”*
**Durability**5%
*“Broke after a few uses”*
**Allergies**5%
*“reluctantly will have to go trying out different brands--probably getting skin rash along the way”*
**Quality-Overall**4%
*“Very cheap”*
**Advertised Vs Actual Product**3%
*“It's very deceiving as the larger bottle is shown on the picture”*
**Instructions/User Manual/Troubleshooting**2%
*“However on following instructions nothing happens”*
**Residue**2%
*“Leaves powdery residue”*
### **Top return reasons **
**Smell**33%
**Value For Money**22%
**Advertised Vs Actual Product**11%
**Product Condition**11%
**Ingredients-Overall**11%
**Leak-Proof**11%
## **Common questions**
- **Is best deodorant for women for strong odor profitable to sell on Amazon United Kingdom?**
- The niche generates £950K/yr across 23 tracked products. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the best deodorant for women for strong odor niche?**
- 4 brands and 116 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in best deodorant for women for strong odor?**
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.0%.
- **What does it cost to enter the best deodorant for women for strong odor niche?**
- Listings span £1.78–£17.69; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.
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