---
title: "Benefit Eyebrow Pencil — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/benefit-eyebrow-pencil"
last_updated: "2026-08-09T12:55:49.578Z"
locale: en
meta:
description: "Niche score 39/100 · £54K/yr market · 353K searches/yr · £11.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £54K/yr market · 353K searches/yr · £11.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benefit Eyebrow Pencil — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **benefit eyebrow pencil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 16Competition 71Returns 98Price range 62Avg price 48Brand share 0Review moat 31Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.66–£31.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,369.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£54K**
£54K/yr · 353K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, benefit eyebrow pencil is a £54K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benefit eyebrow pencil market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£59K–£70K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**0%**
- Kiko Milano78% - Benefit21% - e.l.f.1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -11.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/benefit-eyebrow-pencil/trend)
## **Top benefit eyebrow pencil search terms**
- **benefit**111K/yr-20.0%0.5% conv. - **kiko lipstick**79K/yr-2.6%1.3% conv. - **kiko milano lipstick**34K/yr+21.9%0.8% conv. - **kiko set**12K/yr-9.1%1.6% conv. - **kiko milano set**9K/yr+3.0%1.4% conv. - **benefit makeup**18K/yr-23.3%0.9% conv. - **kiko gift set**11K/yr-10.3%1.8% conv. - **benefit gift set**24K/yr-50.6%1.2% conv. - **kiko milano gift set**11K/yr-32.8%2.0% conv. - **benefit set**7K/yr-10.6%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/benefit-eyebrow-pencil/search-terms)
## **Top benefit eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish**Kiko Milano**£5.22**4.4★13,126 rev](https://www.amazon.co.uk/dp/B0DB8RKMF4) [2**KIKO Milano Unlimited Stylo 03 | Long-Lasting 10-Hour Hold Creamy Lipstick**Kiko Milano**£8.38**4.2★3,499 rev](https://www.amazon.co.uk/dp/B0BHDZJW1Q) [3**Benefit Most Wonderful minis - Complete beauty kit for brows face lips & lashes (Worth 65) neutral-rose blush rose-tinted lip & cheek stain**Benefit**£31.82**4.4★41 rev](https://www.amazon.co.uk/dp/B0CHL1N9YW) [4**KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma**Kiko Milano**£5.34**4.5★5,714 rev](https://www.amazon.co.uk/dp/B0B1MFPL8N) [5**KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£9.96**4.4★11,986 rev](https://www.amazon.co.uk/dp/B0D35YXWZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Gift Set Makeup: 2In1 Lipstick And Gloss Liquid Blush And Powder Blush**Kiko Milano**£22.64**55 rev5mo ago](https://www.amazon.co.uk/dp/B0GFNDD8MV) [**KIKO Milano Threads Of Time Beauty Icons Make Up Kit Gift Set Makeup: Mascara Stick Blush And 2In1 Lipstick And Gloss**Kiko Milano**£21.88**9 rev5mo ago](https://www.amazon.co.uk/dp/B0GFNN2Q13) [**KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup**Kiko Milano**£8.88**488 rev10mo ago](https://www.amazon.co.uk/dp/B0FKN58KRS) [**KIKO Milano 3D Hydra Lip Stylo 14 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup**Kiko Milano**£9.67**488 rev10mo ago](https://www.amazon.co.uk/dp/B0FKN4JJ1V) [**KIKO Milano Jelly Stylo 509 Wet Look Finish Glossy Lipstick**Kiko Milano**£7.45**833 rev1y ago](https://www.amazon.co.uk/dp/B0DT4CKZPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIKO Milano Unlimited Double Touch 131 | Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£10.28**4.4★**▲ 227%**](https://www.amazon.co.uk/dp/B08YV67RCY) [**KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£9.96**4.4★**▲ 218%**](https://www.amazon.co.uk/dp/B0D35YXWZ4) [**KIKO Milano Threads Of Time Beauty Icons Make Up Kit Gift Set Makeup: Mascara Stick Blush And 2In1 Lipstick And Gloss**Kiko Milano**£21.88**3.9★**▲ 139%**](https://www.amazon.co.uk/dp/B0GFNN2Q13) [**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Gift Set Makeup: 2In1 Lipstick And Gloss Liquid Blush And Powder Blush**Kiko Milano**£22.64**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B0GFNDD8MV) [**KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish**Kiko Milano**£5.22**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B0DB8RKMF4)
**~~View all trending →~~**
## **What buyers say about benefit eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“The shade gives a very natural”*
**Quality-Overall**18%
*“Nice quality and applies easy”*
**Value For Money**8%
*“not too shabby for the price”*
**Soft Feel**5%
*“Smooth”*
**Durability**5%
*“I remember these being more durable”*
**Moist/Dry**5%
*“a good moisturiser”*
**Ease Of Application**3%
*“Smooth to apply and looks great”*
**Advertised Vs Actual Product**3%
*“As described”*
**Texture/Consistency-Overall**2%
*“Really beautiful and creamy consistency, much better than expected for this price”*
**Ease Of Use**2%
*“such comfortable lipstick”*
### **What buyers complain about **
**Color**14%
*“It is not that dark”*
**Size-Overall**13%
*“Tiny”*
**Moist/Dry**9%
*“To dry”*
**Advertised Vs Actual Product**6%
*“It's misleading”*
**Durability**6%
*“Does not last long”*
**Product Condition**5%
*“Works. Used previously, good stuff”*
**Quality-Overall**3%
*“B. Lipstick quality is not good”*
**Stain Resistance**2%
*“Not brilliant leaves a nice lip stain”*
**Value For Money**2%
*“Much cheaper elsewhere”*
**Adhesion/Stickiness**2%
*“It stays quite sticky and transfers easily, which makes it a bit uncomfortable to wear throughout the day”*
### **Top return reasons **
**Color**33%
**Size-Overall**18%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**6%
**Product Condition**6%
**Value For Money**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
**Leak-Proof**2%
## **Common questions**
- **Is benefit eyebrow pencil profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 43 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the benefit eyebrow pencil niche?**
- 3 brands and 92 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in benefit eyebrow pencil?**
- Top complaints mined from reviews: Color, Size-Overall, Moist/Dry. The return rate is 0.5%.
- **When does demand for benefit eyebrow pencil peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the benefit eyebrow pencil niche?**
- Listings span £4.66–£31.82; the average listing price is £11.70 (sweet spot $15–$100). The average incumbent carries 3,369 reviews — the moat a new listing must climb.
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