---
title: "Beauty of Joseon — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/beauty-of-joseon"
last_updated: "2026-08-09T11:21:05.026Z"
locale: en
meta:
description: "Niche score 41/100 · £190K/yr market · 320K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £190K/yr market · 320K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beauty of Joseon — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **beauty of joseon**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 16Conversion 58Competition 19Returns 99Price range 32Avg price 51Brand share 12Review moat 24Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.07**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£190K**
£190K/yr · 320K searches
**Price range**
**Okay****£7.18–£18.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,518.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, beauty of joseon is a £190K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beauty of joseon market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£241K–£302K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Beauty of Joseon48% - K-SECRET29% - medicube7% - TMYIOYC7% - The INKEY List4% - ISBEAUSOLS3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/beauty-of-joseon/trend)
## **Top beauty of joseon search terms**
- **beauty of joseon eye cream**126K/yr+1.5%6.9% conv. - **seoul 1988**43K/yr-28.6%4.4% conv. - **beauty of joseon revive eye serum**19K/yr+32.9%11.1% conv. - **seoul 1988 serum retinol**34K/yr-28.9%5.3% conv. - **beauty of joseon eye serum**12K/yr-11.3%5.9% conv. - **k secret seoul 1988 retinal**11K/yr-13.5%8.1% conv. - **beauty of joseon eye**9K/yr-24.1%4.9% conv. - **retinal eye**4K/yr-32.9%2.2% conv. - **inkey list retinol eye cream**3K/yr-18.6%23.2% conv. - **eye cream beauty of joseon**4K/yr-13.0%6.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/beauty-of-joseon/search-terms)
## **Top beauty of joseon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.**Beauty of Joseon**£11.31**4.4★19,271 rev](https://www.amazon.co.uk/dp/B0B45LL4DD) [2**K-SECRET SEOUL 1988 Retinal Serum Formulated with Advanced Retinal Liposome 2% and 58% Black Ginseng Extract | Fine Lines and Skin Texture Care Serum | Korean Skincare | 30 ml**K-SECRET**£13.43**4.4★4,558 rev](https://www.amazon.co.uk/dp/B0CP3C7TTJ) [3**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face Under Eyes Wrinkles Dark Circles Moisturizer Korean Skin Care 30 ml Pack of 2**Beauty of Joseon**£17.16**4.4★19,271 rev](https://www.amazon.co.uk/dp/B0CTC25796) [4**K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml**K-SECRET**£12.38**4.2★3,147 rev](https://www.amazon.co.uk/dp/B0DGGBYDRZ) [5**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★4,577 rev](https://www.amazon.co.uk/dp/B0DWMSM6Y9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml**K-SECRET**£11.40**188 rev4mo ago](https://www.amazon.co.uk/dp/B0FWK8XS97) [**Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types**TMYIOYC**£8.86**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G7YWSQTF) [**Revive Eye Serum: Ginseng + Retinal Advanced Eye Cream for Dark Circles And Puffy Eyes Hydrating Anti Wrinkle Eye Creams Eyes Cream Anti Aging for Wonen&Men Korean Skincare 30ml**ISBEAUSOLS**£8.02**19 rev1y ago](https://www.amazon.co.uk/dp/B0FD7K3GPL) [**K-SECRET SEOUL 1988 Retinal Cream Formulated with Advanced Retinal Liposome 1% and Fermented Rice Extract | Daily Fine Lines and Skin Texture Care | Korean Skincare | 50 ml**K-SECRET**£15.52**336 rev1y ago](https://www.amazon.co.uk/dp/B0DGGK9PX4) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4,577 rev1y ago](https://www.amazon.co.uk/dp/B0DWMSM6Y9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml**K-SECRET**£11.40**4.4★**▲ 315%**](https://www.amazon.co.uk/dp/B0FWK8XS97) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★**▲ 307%**](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [**Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types**TMYIOYC**£8.86**4.0★**▲ 72%**](https://www.amazon.co.uk/dp/B0G7YWSQTF) [**Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.**Beauty of Joseon**£11.31**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0B45LL4DD) [**The INKEY List Retinol Eye Cream 15ml Reduce Wrinkles and Fine Lines Night Cream Vegan Friendly Suitable For All Skin Types**The INKEY List**£7.18**4.2★**▲ 21%**](https://www.amazon.co.uk/dp/B0CBT1K3L6)
**~~View all trending →~~**
## **What buyers say about beauty of joseon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The price for the quality of product is brilliant”*
**Value For Money**13%
*“Good price”*
**Moist/Dry**12%
*“moisturising”*
**Suitability Combination Skin**10%
*“works perfectly with my skin”*
**Soft Feel**7%
*“Gentle”*
**Texture/Consistency-Overall**5%
*“Light texture”*
**Suitability Dry Skin**5%
*“Nice formula, I had no irritation and seems to have helped with hydration levels as my under eye skin was feeling quite dry and when the concealer broke up on it I realised my skin was too dry and flaky,”*
**Absorbency**4%
*“absorbs well”*
**Wrinkle**3%
*“Works on my wrinkles”*
**Weight Light**3%
*“Its just a nice cream to use and is lightweight”*
### **What buyers complain about **
**Allergies**19%
*“Irritated my skin”*
**Functionality-Overall**13%
*“the pump does not work”*
**Sensitivity-Overall**6%
*“Not for sensitive eyes”*
**Quality-Overall**5%
*“I have yet to say whether the cream itself is any good”*
**Adhesion/Stickiness**5%
*“This product leaves a sticky residue”*
**Suitability Dry Skin**4%
*“Not great for an eye cream”*
**Size-Overall**3%
*“Small bottle,”*
**Value For Money**3%
*“Waste of money”*
**Skin Health**3%
*“It made my skin irritated”*
**Durability**2%
*“the pump broke day 2”*
### **Top return reasons **
**Motor Power**39%
**Functionality-Overall**10%
**Value For Money**9%
**Leak-Proof**5%
**Product Condition**5%
**Advertised Vs Actual Product**4%
**Ingredients-Overall**4%
**Skin Health**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
## **Common questions**
- **Is beauty of joseon profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the beauty of joseon niche?**
- 7 brands and 132 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in beauty of joseon?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Sensitivity-Overall. The return rate is 0.1%.
- **When does demand for beauty of joseon peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the beauty of joseon niche?**
- Listings span £7.18–£18.76; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 5,519 reviews — the moat a new listing must climb.
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