---
title: "Trend — beauty blenders - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/beauty-blenders/trend"
last_updated: "2026-08-09T11:15:02.482Z"
locale: en
meta:
  description: "Niche score 53/100 · £797K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($2.08–$10.74) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £797K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($2.08–$10.74) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — beauty blenders - Flapen"
---

# **beauty blenders**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.08–$10.74) keeps it on the watch list.

Market size 73Growth 19Conversion 96Competition 58Returns 99Price range 0Avg price 14Brand share 55Review moat 18Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£797K**

£797K/yr · 1.2M searches

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,365.25**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.03**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.08–£10.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend