---
title: "Search terms — beauty advent calendar 2023 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/beauty-advent-calendar-2023/search-terms"
last_updated: "2026-07-21T06:39:30.330Z"
locale: en
meta:
  description: "soft demand (-72.7% this quarter) — beauty advent calendar 2023 doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-72.7% this quarter) — beauty advent calendar 2023 doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — beauty advent calendar 2023 - Flapen"
---

# **beauty advent calendar 2023**

**Skip it**

Soft demand (-72.7% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 0Conversion 3Competition 55Returns 96Price range 48Avg price 95Brand share 64Review moat 78Quality gap 79

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****£39.27**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****448.38**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£8.32–£184.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£163K**

£163K/yr · 1.7M searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-72.7%**

90-day search growth — must beat 0% to launch