---
title: "Trend — beard shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/beard-shampoo/trend"
last_updated: "2026-08-09T13:39:53.776Z"
locale: en
meta:
  description: "Niche score 44/100 · £263K/yr market · 254K searches/yr · £7.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £263K/yr market · 254K searches/yr · £7.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — beard shampoo - Flapen"
---

# **beard shampoo**

**Skip it**

Soft demand (-5.4% this quarter) — this niche doesn't clear our bar today.

Market size 48Growth 22Conversion 96Competition 26Returns 100Price range 24Avg price 22Brand share 27Review moat 25Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£263K**

£263K/yr · 254K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,130.59**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£3.41–£18.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.97**

avg listing price — sweet spot $15–$100

## Trend