---
title: "Beard Pen — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/beard-pen"
last_updated: "2026-08-05T18:51:51.268Z"
locale: en
meta:
description: "Niche score 45/100 · £57K/yr market · 70K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £57K/yr market · 70K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beard Pen — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **beard pen**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 84Competition 31Returns 99Price range 24Avg price 25Brand share 26Review moat 50Quality gap 97
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,497.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£8.87**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.69–£18.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£57K**
£57K/yr · 70K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, beard pen is a £57K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beard pen market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£44K–£53K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**6%**
- VOID Homme38% - Just For Men20% - King Leonidas18% - XdealCozyxc8% - SEVICH6% - FOLLICLE BOOSTER5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
2K1KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/beard-pen/trend)
## **Top beard pen search terms**
- **beard pen**22K/yr-8.8%7.3% conv. - **beard filler for men**7K/yr+34.1%5.0% conv. - **beard pencil filler for men**12K/yr-26.0%8.4% conv. - **beard filler**12K/yr-28.1%4.5% conv. - **beard pencil**8K/yr-9.6%5.8% conv. - **beard mascara**4K/yr+13.3%4.9% conv. - **beard filler pen**6K/yr-37.3%7.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/beard-pen/search-terms)
## **Top beard pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VOID Homme Beard Filler Pencil Sweat & Waterproof Smudge-proof Cover Patches Instantly & Get Natural Beard Fullness (Black)**VOID Homme**£7.58**4.0★2,081 rev](https://www.amazon.co.uk/dp/B084WP31SX) [2**King Leonidas Beard Pencil Filler for Men (Black) Water-Resistant Beard Liner Pen for Marking & Detailing Patchy Beards Mens Beard Shaper & Definer Facial Hair Darkener for Natural Look**King Leonidas**£4.51**3.8★603 rev](https://www.amazon.co.uk/dp/B08LL3D6CC) [3**Just For Men 1-Day Beard and Brow Colour Brush For Instant 1-Step Grey Coverage Brush-In Wash-Out For A Thicker Well-Defined Look Dark Brown**Just For Men**£8.96**4.0★2,588 rev](https://www.amazon.co.uk/dp/B0BG64RJQP) [4**XdealCozyxc 4PCS Beard Pencil Filler for Men Easy Waterproof Beard Pen (Black)**XdealCozyxc**£9.52**4.0★26 rev](https://www.amazon.co.uk/dp/B0D1R7BN7W) [5**SEVICH Beard Pencil Filler for Men Unique 4-Tip Beard Pen Resistant Instantly Fills Sparse Areas & Covers Gaps Waterproof & Sweat-Resistant Natural Effects Dark Brown Natural Effects Dark Brown**SEVICH**£8.02**3.2★95 rev](https://www.amazon.co.uk/dp/B0FQNPYGVT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gowwim Beard Pen Waterproof and Sweatproof Filler for Men Precisely Fills in Beard Gaps to Create a Thick and Lush Beard Effect Suitable for All Beards (Black)**gowwim**£8.60**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GTXXVXJT) [**2pcs Beard Pencil Filler for Men Beard Pencil Filler with Fork Tip Waterproof Beard Pen Long Lasting Natural Looking Hair Filler Durable Beard and Eyebrow Filler Pen Easy Beard Pen Liner Black**OKMINI**£4.43**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FVS2F6HY) [**SEVICH Beard Pencil Filler for Men Unique 4-Tip Beard Pen Resistant Instantly Fills Sparse Areas & Covers Gaps Waterproof & Sweat-Resistant Natural Effects Dark Brown Natural Effects Dark Brown**SEVICH**£8.02**95 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNPYGVT) [**Beard Dye for Men Waterproof Formula with 4-Prong Tip Helps Fill & Shape for a Natural Look Multi-Use Beard Pen Filler (black)**RubyTint**£4.53**29 rev1y ago](https://www.amazon.co.uk/dp/B0FD22N87F) [**FOLLICLE BOOSTER Beard Pen Filler Styling Kit for Men - Black - 3 in 1 Complete Set with Patented 4-Tip Fork Normal Pen and Styling Brush - Waterproof Sweatproof & All Day Hold**FOLLICLE BOOSTER**£17.33**506 rev1y ago](https://www.amazon.co.uk/dp/B0CGXKM3W3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gowwim Beard Pen Waterproof and Sweatproof Filler for Men Precisely Fills in Beard Gaps to Create a Thick and Lush Beard Effect Suitable for All Beards (Black)**gowwim**£8.60**2.9★**▲ 304%**](https://www.amazon.co.uk/dp/B0GTXXVXJT) [**2pcs Beard Pencil Filler for Men Beard Pencil Filler with Fork Tip Waterproof Beard Pen Long Lasting Natural Looking Hair Filler Durable Beard and Eyebrow Filler Pen Easy Beard Pen Liner Black**OKMINI**£4.43**3.6★**▲ 99%**](https://www.amazon.co.uk/dp/B0FVS2F6HY) [**Just For Men 1-Day Beard and Brow Colour Brush For Instant 1-Step Grey Coverage Brush-In Wash-Out For A Thicker Well-Defined Look Dark Brown**Just For Men**£8.96**4.0★**▲ 48%**](https://www.amazon.co.uk/dp/B0BG64RJQP) [**FOLLICLE BOOSTER Beard Pen Filler Styling Kit for Men - Black - 3 in 1 Complete Set with Patented 4-Tip Fork Normal Pen and Styling Brush - Waterproof Sweatproof & All Day Hold**FOLLICLE BOOSTER**£17.33**3.9★**▲ 26%**](https://www.amazon.co.uk/dp/B0CGXKM3W3) [**VOID Homme Beard Pencil Filler (Black Set of 4) Instant Beard Filler Pen for Thicker Beard Mens Beard Filling Pen Kit VOID Beard Filler Pen for Beard Thickener and Waterproof Beard Filler Kit**VOID Homme**£18.60**4.1★**— 8%**](https://www.amazon.co.uk/dp/B09X7RKXTD)
**~~View all trending →~~**
## **What buyers say about beard pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“it does the job extremely well”*
**Color**14%
*“Love the colour goes on pretty well delivered on time I know to get some more”*
**Advertised Vs Actual Product**8%
*“Does the job”*
**Hair Styling**7%
*“Wow it really makes a big difference it's like realistic beard line up”*
**Durability**6%
*“It is good and lasts forever, you just have to experiment with it to get the right amount in your beard”*
**Efficiency**6%
*“Works well”*
**Ease Of Use**5%
*“Ease of use”*
**Coverage**4%
*“Great coverage and colour”*
**Value For Money**4%
*“Good value really works”*
**Ease Of Application**4%
*“The mascara style brush makes application quick, easy, and very precise”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“But to me it seems make the hair a bit sticky”*
**Quality-Overall**12%
*“Vey overpriced for the quality and feel”*
**Color**10%
*“was still grey only a few hours later”*
**Functionality-Overall**9%
*“doesn't work washes right off”*
**Durability**8%
*“just breaks off”*
**Allergies**7%
*“Never had any allergic reaction before”*
**Value For Money**6%
*“To me this is unaccepptably poor value for money”*
**Moist/Dry**6%
*“the brush is bone dry”*
**Comfort-Overall**4%
*“feels horrendous to touch”*
**Ease Of Application**3%
*“with a better applicator”*
### **Top return reasons **
**Color**34%
**Defective Material/Parts**20%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Value For Money**4%
**Coverage**4%
**Ease Of Use**4%
**Color Fading/Discoloration**2%
**Water Resistance**2%
## **Common questions**
- **Is beard pen profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the beard pen niche?**
- 9 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in beard pen?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.1%.
- **When does demand for beard pen peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the beard pen niche?**
- Listings span £3.69–£18.60; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)