---
title: "baylis and harding gift set — £319K/yr Amazon United Kingdom Niche, Score 49/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/baylis-and-harding-gift-set"
last_updated: "2026-07-20T18:44:16.543Z"
locale: en
meta:
description: "soft demand (-20.4% this quarter) — baylis and harding gift set doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-20.4% this quarter) — baylis and harding gift set doesn't clear our bar today. Data updated Jul 2026."
"og:title": "baylis and harding gift set — £319K/yr Amazon United Kingdom Niche, Score 49/100 - Flapen"
---
# **baylis and harding gift set**
**Skip it**
Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 15Conversion 28Competition 81Returns 98Price range 62Avg price 50Brand share 49Review moat 36Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****£2.60–£34.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£319K**
£319K/yr · 1.2M searches
**Avg price**
**Good****£12.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,882.01**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baylis and harding gift set is a £319K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **£603K–£723K**
- units × avg price
- **Launch success**
- **75%**
- 9 of 12 new (360d)
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **74%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **157 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**278**
**Top-5 brand share**
**76%**
Top 20: 97%
**Top-5 click share**
**34%**
Top 20: 63%
**Open market**
**20%**
- NIVEA26% - Dove18% - Baylis & Harding17% - SANCTUARY8% - Gritin7% - Demegimi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/baylis-and-harding-gift-set/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£10K6%£19K9%£29K12%£38K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 69 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Pampering Moments of Joy- Womens Gift Set.**NIVEA**£8.72**4.7★567 rev](https://www.amazon.co.uk/dp/B0FBGXH21F) [2**Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece**Dove**£9.94**4.7★205 rev](https://www.amazon.co.uk/dp/B0FFN8B53D) [3**NIVEA Pamper Me With Care Gift Set (6 Products) Womens Gift Set with Shower Gel Moisturising Cream Body Lotion Lip Balm Anti-Perspirant Roll-On and Cream Wash**NIVEA**£10.33**4.7★1,784 rev](https://www.amazon.co.uk/dp/B0D93R4HYD) [4**Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band**Gritin**£7.12**4.4★114,464 rev](https://www.amazon.co.uk/dp/B07L9WLKZQ) [5**Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black**Demegimi**£8.68**4.4★56 rev](https://www.amazon.co.uk/dp/B0GCSTR385)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Body Shop Strawberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Cream 30ml Fruity Body Care Trio Cleansing Softening 96hr Moisture Vegan Skincare Gift**The Body Shop**£12.52**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GR6SMRML) [**The Body Shop Shea Essentials Gift Set Shower Cream 250ml Body Butter 50ml Hand Balm 30ml Lip Butter 10ml Nourishing Body Care Set 96hr Moisture for Dry Skin Vegan Skincare Gift**The Body Shop**£20.61**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GNZL5G18) [**The Body Shop Shower Gel Trio Gift Set Almond Strawberry & British Rose Shower Gel 60ml Cleansing Body Wash Set Refreshing Softening Travel Size Vegan Skincare Gift**The Body Shop**£7.47**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GP1KSH8Y) [**Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black**Demegimi**£8.68**56 rev6mo ago](https://www.amazon.co.uk/dp/B0GCSTR385) [**NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack**NIVEA**£8.00**19 rev8mo ago](https://www.amazon.co.uk/dp/B0G17HNTMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seamless Gym Sets for Women 2 Piece Halter Crop Top Sports Bras Hidden Scrunch Shorts Yoga Outfits Activewear Tracksuit**Jetjoy**£20.62**4.0★**▲ 962%**](https://www.amazon.co.uk/dp/B0DWXKDYQJ) [**Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft 2 Pieces Top & Bottom Sleepwear Soft Nightwear Sleepwear Lightweight with Pocket**Litherday**£13.14**4.6★**▲ 960%**](https://www.amazon.co.uk/dp/B0D873KGHL) [**Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black**Demegimi**£8.68**4.4★**▲ 941%**](https://www.amazon.co.uk/dp/B0GCSTR385) [**The Body Shop Shea Essentials Gift Set Shower Cream 250ml Body Butter 50ml Hand Balm 30ml Lip Butter 10ml Nourishing Body Care Set 96hr Moisture for Dry Skin Vegan Skincare Gift**The Body Shop**£20.61**4.9★**▲ 900%**](https://www.amazon.co.uk/dp/B0GNZL5G18) [**The Body Shop Shower Gel Trio Gift Set Almond Strawberry & British Rose Shower Gel 60ml Cleansing Body Wash Set Refreshing Softening Travel Size Vegan Skincare Gift**The Body Shop**£7.47**4.6★**▲ 886%**](https://www.amazon.co.uk/dp/B0GP1KSH8Y)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**37%
*“Birthday Gift”*
**Smell**16%
*“smells beautiful”*
**Quality-Overall**15%
*“Good quality gift”*
**Value For Money**15%
*“Fair price”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**2%
*“Great fit”*
**Soft Feel**2%
*“The skin feels smooth”*
**Moist/Dry**1%
*“Really hydrating”*
**Ease Of Use**1%
*“Easy to use”*
**Exercise/Sports Suitability**1%
*“Bought these mainly for home workouts and mobility exercises, and they've been a handy addition to my routine”*
### **What buyers complain about **
**Size-Overall**26%
*“They dont all fit in the bag provided”*
**Value For Money**10%
*“A bit pricey”*
**Durability**8%
*“poor durability”*
**Quality-Overall**7%
*“the items are not the best”*
**Smell**6%
*“smells way too strong”*
**Allergies**3%
*“made my face very itchy”*
**Stretchability/Expandability/Elasticity**3%
*“Very hard for me to stretch will give away”*
**Advertised Vs Actual Product**3%
*“Product specs not great”*
**Strength**2%
*“appear fairly flimsy”*
**Product Condition**2%
*“Looks like Ive bought it second hand”*
### **Top return reasons **
**Size-Overall**35%
**Leak-Proof**8%
**Quality-Overall**7%
**Value For Money**7%
**Advertised Vs Actual Product**4%
**Strength**4%
**Smell**4%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Durability**2%
## **Common questions**
- **Is baylis and harding gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £319K/yr across 69 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the baylis and harding gift set niche?**
- 26 brands and 278 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in baylis and harding gift set?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.
- **When does demand for baylis and harding gift set peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the baylis and harding gift set niche?**
- Listings span £2.60–£34.96; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.
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