---
title: "bath sets — £843K/yr Amazon United Kingdom Niche, Score 50/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bath-sets"
last_updated: "2026-07-20T20:41:49.395Z"
locale: en
meta:
description: "bath sets shows low returns (0.3%), but soft demand (-22.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bath sets shows low returns (0.3%), but soft demand (-22.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bath sets — £843K/yr Amazon United Kingdom Niche, Score 50/100 - Flapen"
---
# **bath sets**
**Worth a look**
Shows low returns (0.3%), but soft demand (-22.1% this quarter) keeps it on the watch list.
Market size 75Growth 14Conversion 47Competition 67Returns 98Price range 59Avg price 47Brand share 25Review moat 49Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Market size**
**Good****£843K**
£843K/yr · 1.9M searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.59–£31.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,643.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.66**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bath sets is a £843K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£933K–£1.2M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **158 days**
## **Competition**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**146**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**8%**
- SANCTUARY81% - IMYSTI3% - HALLBY2% - Pearshek2% - Eletorot2% - Demegimi2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -22.1% search growth over the last 90 days.
175K125KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/bath-sets/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£42K10%£84K15%£126K20%£169K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sanctuary Spa Lost In The Moment Gift Set Vegan Gift For Women Gift For Her Womens Gift Sets**SANCTUARY**£9.33**4.7★2,898 rev](https://www.amazon.co.uk/dp/B0B7JYQGSQ) [2**Sanctuary Spa Me Time Minis 200 ml Vegan Beauty gift gifts For Women gift For Her Birthday gift**SANCTUARY**£4.96**4.6★1,791 rev](https://www.amazon.co.uk/dp/B0B7JQ1QQ9) [3**Sanctuary Spa Petite Retreat Gift Set Vegan Gift For Women Birthday Gift Womens Gift Sets Body and Bath Set**SANCTUARY**£7.95**4.7★1,034 rev](https://www.amazon.co.uk/dp/B0C9FRR1ZF) [4**Sanctuary Spa Signature Pamper Hamper Gift Set Vegan Gift For Women Womens Gift Sets Birthday Gift**SANCTUARY**£15.75**4.7★2,898 rev](https://www.amazon.co.uk/dp/B0C9G2G9SF) [5**Sanctuary Spa Shower Gel Women No Mineral Oil Cruelty Free Natural And Vegan Body Wash 250 Ml**SANCTUARY**£3.91**4.8★1,793 rev](https://www.amazon.co.uk/dp/B09W9DTVGT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sanctuary Spa Body Wash Gift Set Discovery Collection of 4 TravelSize Body Washes (Aqua Serenity Golden Sandalwood Lily & Rose Signature) Vegan 95% Natural Cruelty Free 300ml**SANCTUARY**£6.57**83 rev6mo ago](https://www.amazon.co.uk/dp/B0GF8RLPBL) [**Sanctuary Spa Aqua Serenity Body Wash 250ml Refreshing Shower Gel with Jojoba Oil Pearls & Aquatic Lotus Water & Magnolia Blossom 91% Natural Ingredients Moisturising & Relaxing**SANCTUARY**£3.93**94 rev6mo ago](https://www.amazon.co.uk/dp/B0GDRGRLNS) [**Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black**Demegimi**£8.68**56 rev6mo ago](https://www.amazon.co.uk/dp/B0GCSTR385) [**IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)**IMYSTI**£31.30**134 rev9mo ago](https://www.amazon.co.uk/dp/B0FR52RY8M) [**Sanctuary Spa All Day Spa Day Gift Set Pampering Bath & Body Collection with Body Wash Scrub Lotion & More Mothers Day Self-Care Kit for Her**SANCTUARY**£24.51**74 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4XPSF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black**Demegimi**£8.68**4.4★**▲ 710%**](https://www.amazon.co.uk/dp/B0GCSTR385) [**Birthday Hampers Pamper Gifts for Women Sisters - 7 Pcs Sunshine Self Care Gift Basket Set - Friendship Care Package - Cheer Up Thinking of You Gift Box for Her - Get Well Soon Thank You Present**Amzsudy**£15.75**4.7★**▲ 485%**](https://www.amazon.co.uk/dp/B0FD71WQHS) [**Sanctuary Spa Body Wash Gift Set Discovery Collection of 4 TravelSize Body Washes (Aqua Serenity Golden Sandalwood Lily & Rose Signature) Vegan 95% Natural Cruelty Free 300ml**SANCTUARY**£6.57**4.5★**▲ 264%**](https://www.amazon.co.uk/dp/B0GF8RLPBL) [**Sanctuary Spa Aqua Serenity Body Wash 250ml Refreshing Shower Gel with Jojoba Oil Pearls & Aquatic Lotus Water & Magnolia Blossom 91% Natural Ingredients Moisturising & Relaxing**SANCTUARY**£3.93**4.5★**▲ 153%**](https://www.amazon.co.uk/dp/B0GDRGRLNS) [**IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)**IMYSTI**£31.30**4.7★**▲ 138%**](https://www.amazon.co.uk/dp/B0FR52RY8M)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**34%
*“Christmas present”*
**Smell**23%
*“Fragrance so lovely”*
**Value For Money**13%
*“Excellent value for money”*
**Quality-Overall**11%
*“Feels like a good quality set for the price”*
**Moist/Dry**2%
*“really moisturising as well”*
**Soft Feel**2%
*“Feels silky smooth”*
**Size-Overall**2%
*“comes in a good size”*
**Taste-Overall**1%
*“She said the items are delicious”*
**Advertised Vs Actual Product**1%
*“exactly as promised by the seller”*
**Suitability Dry Skin**1%
*“They do not dry the skin”*
### **What buyers complain about **
**Size-Overall**18%
*“Pathetic size”*
**Smell**14%
*“Absolutely horrible and vile smell”*
**Value For Money**10%
*“Expensive”*
**Quality-Overall**6%
*“Poor quality, burst inside”*
**Allergies**4%
*“My daughter has very sensitive skin”*
**Advertised Vs Actual Product**3%
*“Also it did not fit the description as it described on the box”*
**Leak-Proof**3%
*“One of the items inside this had burst/leaked”*
**Product Condition**2%
*“as if it had been used before”*
**Eco Friendliness**2%
*“Not eco”*
**Gifting Purpose**2%
*“No one bothered to write or send the message card included in this box, Most disappointed, lovely gift, delivered without the gift card written”*
### **Top return reasons **
**Leak-Proof**24%
**Size-Overall**23%
**Value For Money**13%
**Smell**8%
**Quality-Overall**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Product Condition**2%
**Gifting Purpose**2%
**Ease Of Use**1%
## **Common questions**
- **Is bath sets profitable to sell on Amazon United Kingdom?**
- The niche generates £843K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bath sets niche?**
- 13 brands and 146 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in bath sets?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.3%.
- **When does demand for bath sets peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the bath sets niche?**
- Listings span £3.59–£31.64; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 59 [**eau de cologne**](https://flapen.com/research/uk/beauty/eau-de-cologne)£122K/yr+58.5%**Worth a look**- 59 [**shower puff**](https://flapen.com/research/uk/beauty/shower-puff)£224K/yr+6.1%**Worth a look**- 59 [**luxury shower gel women**](https://flapen.com/research/uk/beauty/luxury-shower-gel-women)£1.1M/yr-6.5%**Worth a look**- 60 [**lanacane anti-chafing gel**](https://flapen.com/research/uk/beauty/lanacane-anti-chafing-gel)£49K/yr+119.9%**Worth a look**- 60 [**natural sponge**](https://flapen.com/research/uk/beauty/natural-sponge)£253K/yr-2.3%**Worth a look**- 60 [**aesop body wash**](https://flapen.com/research/uk/beauty/aesop-body-wash)£2.4M/yr+2.0%**Launch it**[**All Beauty niches **](https://flapen.com/research/uk/beauty)