---
title: "Trend — bath salts - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bath-salts/trend"
last_updated: "2026-07-21T06:35:56.645Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — bath salts doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — bath salts doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — bath salts - Flapen"
---

# **bath salts**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 7Conversion 96Competition 18Returns 100Price range 32Avg price 16Brand share 3Review moat 29Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£629K**

£629K/yr · 766K searches

**Price range**

**Okay****£2.34–£21.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,617.08**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.91**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-36.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand