---
title: "bath salts — £629K/yr Amazon United Kingdom Niche, Score 39/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bath-salts"
last_updated: "2026-07-20T18:42:30.667Z"
locale: en
meta:
description: "brand-locked demand (top 5 brands take 99% of clicks) — bath salts doesn't clear our bar today. Data updated Jul 2026."
"og:description": "brand-locked demand (top 5 brands take 99% of clicks) — bath salts doesn't clear our bar today. Data updated Jul 2026."
"og:title": "bath salts — £629K/yr Amazon United Kingdom Niche, Score 39/100 - Flapen"
---
# **bath salts**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 7Conversion 96Competition 18Returns 100Price range 32Avg price 16Brand share 3Review moat 29Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£629K**
£629K/yr · 766K searches
**Price range**
**Okay****£2.34–£21.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,617.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-36.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bath salts is a £629K/yr Amazon United Kingdom market (766K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£591K–£739K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **165 days**
## **Competition**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Westlab78% - The Intelligent Health11% - Dove7% - ELYSIUM SPA2% - Hexeal2% - SANCTUARY1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/bath-salts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£63K20%£126K30%£189K40%£252K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.**Westlab**£2.38**4.8★6,415 rev](https://www.amazon.co.uk/dp/B003V9M2ZS) [2**Westlab Dead Sea Salts 1kg - Soothe Dry Itchy Skin Suitable for Eczema Psoriasis Acne. Skin Conditions. 100% Natural Responsibly Sourced in Jordan for Maximum Mineral Content & Therapeutic Benefits**Westlab**£2.34**4.7★7,098 rev](https://www.amazon.co.uk/dp/B002D30X4K) [3**Westlab Mindful CBD Bath Salts 1kg - Epsom & Himalayan Salts Infused with Bergamot Geranium for Calming and Soothing Guaranteed Purity.**Westlab**£2.91**4.7★1,190 rev](https://www.amazon.co.uk/dp/B07S9KYHCH) [4**The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch**The Intelligent Health**£5.08**4.6★8,992 rev](https://www.amazon.co.uk/dp/B089Y5266T) [5**Dove Restoring Care Coconut & Cacao Bath Salts with skin-natural moisturisers to relax your mind & body leaving your skin smooth & soft 900 g**Dove**£2.60**4.7★929 rev](https://www.amazon.co.uk/dp/B097BP364P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 450g Resealable Pouch**The Intelligent Health**£3.39**8,992 rev3y ago](https://www.amazon.co.uk/dp/B0CBVNR9QQ) [**Sanctuary Spa De-Stress Epsom Bath Salts with Magnesium No Mineral Oil Cruelty Free & Vegan Bath Soak 500g**SANCTUARY**£4.95**434 rev4y ago](https://www.amazon.co.uk/dp/B09W9F18DP) [**Dove Restoring Care Coconut & Cacao Bath Salts with skin-natural moisturisers to relax your mind & body leaving your skin smooth & soft 900 g**Dove**£2.60**929 rev5y ago](https://www.amazon.co.uk/dp/B097BP364P) [**The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch**The Intelligent Health**£5.08**8,992 rev6y ago](https://www.amazon.co.uk/dp/B089Y5266T) [**Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health**The Intelligent Health**£21.04**1,154 rev6y ago](https://www.amazon.co.uk/dp/B088H98S99)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elysium Spa Lavender Epsom Salts | Relaxing Bath with 100% Natural Mineral Salts for Muscle Relief Sleep Promotion and Skin Softener (450g)**ELYSIUM SPA**£2.97**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B06XCB8B1W) [**The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 450g Resealable Pouch**The Intelligent Health**£3.39**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B0CBVNR9QQ) [**Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.**Westlab**£2.38**4.8★**▲ 49%**](https://www.amazon.co.uk/dp/B003V9M2ZS) [**Westlab Dead Sea Salts 1kg - Soothe Dry Itchy Skin Suitable for Eczema Psoriasis Acne. Skin Conditions. 100% Natural Responsibly Sourced in Jordan for Maximum Mineral Content & Therapeutic Benefits**Westlab**£2.34**4.7★**— 4%**](https://www.amazon.co.uk/dp/B002D30X4K) [**The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch**The Intelligent Health**£5.08**4.6★**— 3%**](https://www.amazon.co.uk/dp/B089Y5266T)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great product very pleased with purchase”*
**Smell**13%
*“The smell is divine”*
**Salt Content**12%
*“the salts are clean”*
**Value For Money**12%
*“GREAT VALUE”*
**Soft Feel**5%
*“So good my skin feels so soft”*
**Muscle Pain Relief**5%
*“Great value and good for sore muscles”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Soothing Effect**3%
*“Soothing and Cleansing”*
**Comfort-Overall**3%
*“Relax”*
**Magnesium**2%
*“Another thing I like is the simple packaging and straightforward ingredient, its just magnesium sulphate without unnecessary additives”*
### **What buyers complain about **
**Smell**15%
*“Awful smell”*
**Value For Money**13%
*“too expensive”*
**Salt Content**9%
*“Its Epsom salt”*
**Pain Relief-Overall**7%
*“my feet ache so much”*
**Sleep Quality**5%
*“I was really to fall into a deep sleep”*
**Weight Heavy**4%
*“very heavy bag”*
**Quality-Overall**4%
*“believe these are a better quality”*
**Moist/Dry**3%
*“Made my skin dry”*
**Residue**2%
*“Leaves awful residue”*
**Muscle Pain Relief**2%
*“muscle relaxant meds didn't work so Googled what good as can't go on another week like I have been and this item epsom salts came up I ordered these and used tonight and omg it was a different feeling like I can walk better it isn't 100 % cured the pain”*
### **Top return reasons **
**Leak-Proof**26%
**Advertised Vs Actual Product**14%
**Salt Content**14%
**Size-Overall**12%
**Ingredients-Overall**5%
**Stain Resistance**5%
**Language Issues**5%
**Smell**5%
**Defective Material/Parts**5%
**Scratch Resistance**5%
## **Common questions**
- **Is bath salts profitable to sell on Amazon United Kingdom?**
- The niche generates £629K/yr across 13 tracked products. 90-day search growth is -36.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bath salts niche?**
- 6 brands and 58 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in bath salts?**
- Top complaints mined from reviews: Smell, Value For Money, Salt Content. The return rate is 0.1%.
- **When does demand for bath salts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the bath salts niche?**
- Listings span £2.34–£21.04; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 3,617 reviews — the moat a new listing must climb.
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