---
title: "Bath Oil — £164K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bath-oil"
last_updated: "2026-08-07T18:57:12.536Z"
locale: en
meta:
description: "Niche score 40/100 · £164K/yr market · 155K searches/yr · £9.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £164K/yr market · 155K searches/yr · £9.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Oil — £164K/yr Amazon UK Niche (2026) - Flapen"
---
# **bath oil**
**Skip it**
Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 7Conversion 94Competition 17Returns 100Price range 47Avg price 26Brand share 30Review moat 60Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,103.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.16–£24.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£164K**
£164K/yr · 155K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.09**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bath oil is a £164K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£136K–£182K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**8%**
- E4551% - Fenjal10% - Tisserand9% - Dr Teal's9% - QV7% - Neal's Yard Remedies5% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/bath-oil/trend)
## **Top bath oil search terms**
- **bath oil**76K/yr-29.8%5.0% conv. - **bath oils for women**25K/yr-43.1%4.4% conv. - **e45 bath oil**14K/yr-19.6%23.4% conv. - **bath oils**19K/yr-65.3%2.1% conv. - **bath oil for very dry skin**6K/yr+1.4%7.9% conv. - **e45 bath oil emollient**5K/yr-15.2%22.9% conv. - **e45 bath**3K/yr-22.4%18.4% conv. - **bath oils aromatherapy**6K/yr-74.6%1.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/bath-oil/search-terms)
## **Top bath oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£25K30%£49K45%£74K60%£98K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**E45 Bath Oil 500 ml E45 Bath Oil Emollient to Moisturise & Hydrate Dry Skin Gently Cleanses for Soft Skin Soap Free & Perfume Free Emollient Bath & Shower Oil Body Wash - Dermatologically Tested**E45**£6.98**4.7★2,132 rev](https://www.amazon.co.uk/dp/B002J9DEZ8) [2**Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz**Dr Teal's**£10.00**4.5★1,093 rev](https://www.amazon.co.uk/dp/B08L88CXTD) [3**FENJAL Classic Luxury Creme Bath Oil - 200ml Cleanses and Nourishes Your Skin**Fenjal**£9.07**4.8★2,250 rev](https://www.amazon.co.uk/dp/B000KU54CY) [4**Neals Yard Remedies Soothing Bath Oil Relax Body & Mind Soothing Therapeutic Oils Vegan & Cruelty-Free 100ml**Neal's Yard Remedies**£12.99**4.6★444 rev](https://www.amazon.co.uk/dp/B081ZCS6DV) [5**Feather & Down Nourishing Bath Soak (500ml) - with Soothing Upcycled Chamomile Extract & Evening Primrose Oil. Nourish Your Body & Calm Your Mind. Cruelty Free. Vegan Friendly.**Feather & Down**£5.54**4.6★580 rev](https://www.amazon.co.uk/dp/B0BZW1RVKR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olverum Bath Oil 60ml - Luxury Muscle Soothing Bath Soak - Relaxing Aromatherapy Oil with Highly Concentrated Blend of 10 Essential Oils - Natural Vegan Cruelty Free - Bath Oils for Women & Men**Olverum**£24.56**452 rev2y ago](https://www.amazon.co.uk/dp/B07D8Y3Z5K) [**Feather & Down Nourishing Bath Soak (500ml) - with Soothing Upcycled Chamomile Extract & Evening Primrose Oil. Nourish Your Body & Calm Your Mind. Cruelty Free. Vegan Friendly.**Feather & Down**£5.54**580 rev3y ago](https://www.amazon.co.uk/dp/B0BZW1RVKR) [**Tisserand - Restore Balance Bath Oil - Perimenopause Menopause & Menstruation Support for Women - Rose Clary Sage & Geranium - 100% Natural Essential Oils - 200ml**Tisserand**£9.27**852 rev3y ago](https://www.amazon.co.uk/dp/B0B9CD39W8) [**Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz**Dr Teal's**£10.00**1,093 rev4y ago](https://www.amazon.co.uk/dp/B08L88CXTD) [**Tisserand - Lavender and Chamomile Bath Oil 200ml**Tisserand**£7.93**852 rev7y ago](https://www.amazon.co.uk/dp/B07Q4JSK9Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QV Bath Oil (500 ml) Moisturising Bath Soak for Sensitive Skin Relief from Dry Itchy Skin Gentle pH Balanced Formula Fragrance Free Soap Free Non Greasy Noncomedogenic Bath Soak**QV**£7.57**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B0085U7XYI) [**Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz**Dr Teal's**£10.00**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B08L88CXTD) [**FENJAL Classic Luxury Creme Bath Oil - 200ml Cleanses and Nourishes Your Skin**Fenjal**£9.07**4.8★**▲ 30%**](https://www.amazon.co.uk/dp/B000KU54CY) [**E45 Bath Oil 500 ml E45 Bath Oil Emollient to Moisturise & Hydrate Dry Skin Gently Cleanses for Soft Skin Soap Free & Perfume Free Emollient Bath & Shower Oil Body Wash - Dermatologically Tested**E45**£6.98**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B002J9DEZ8) [**E45 Dermatological Junior Foaming Bath Milk 500 ml Bath Foam for Kids - Soap-Free Body Wash to Protect and Moisturise Dry and Sensitive Skin Soothe Itching and Irritation - Dermatitis Eczema Cream**E45**£4.73**4.6★**— 6%**](https://www.amazon.co.uk/dp/B001E4EMM8)
**~~View all trending →~~**
## **What buyers say about bath oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Beautiful fragrance”*
**Moist/Dry**10%
*“Excellent for dry skin problems”*
**Soft Feel**6%
*“Makes your skin nice and soft”*
**Suitability Dry Skin**5%
*“So good for dry skin”*
**Quality-Overall**5%
*“No product complaints”*
**Sensitivity-Overall**5%
*“Ideal for sensitive skin, as described and great results”*
**Value For Money**3%
*“Economical”*
**Comfort-Overall**3%
*“Very nice and comforting”*
**Sleep Quality**2%
*“Amazing product helps sleep”*
**Suitability Oily Skin**2%
*“Lovely bath oil”*
### **What buyers complain about **
**Moist/Dry**13%
*“Doesn't really moisturise or improve skin texture”*
**Smell**13%
*“The smell is expensive by the way”*
**Value For Money**8%
*“Its not cheap”*
**Natural Resource Wastage**7%
*“wasted money”*
**Leak-Proof**7%
*“Wasnt sealed properly and slow leaks”*
**Allergies**7%
*“seems to have made my babys eczema worse”*
**Size-Overall**7%
*“Much smaller than expected”*
**Sleep Quality**7%
*“My wife doesn't really sleep”*
**Oily/Greasy**3%
*“Oily”*
**Grip**2%
*“shower surfaces incredibly slippery”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**20%
**Salt Content**10%
**Thin**10%
**Advertised Vs Actual Product**10%
**Ingredients-Overall**10%
## **Common questions**
- **Is bath oil profitable to sell on Amazon United Kingdom?**
- The niche generates £164K/yr across 12 tracked products. 90-day search growth is -36.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bath oil niche?**
- 8 brands and 58 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in bath oil?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for bath oil peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the bath oil niche?**
- Listings span £4.16–£24.56; the average listing price is £9.09 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.
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