---
title: "bath bombs — £1.2M/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bath-bombs"
last_updated: "2026-07-20T19:44:49.569Z"
locale: en
meta:
description: "bath bombs shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bath bombs shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bath bombs — £1.2M/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
---
# **bath bombs**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 9Conversion 67Competition 85Returns 99Price range 30Avg price 27Brand share 87Review moat 43Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Great****£1.2M**
£1.2M/yr · 2.2M searches
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,222.78**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£0.83–£21.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bath bombs is a £1.2M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£1.4M–£1.9M**
- units × avg price
- **Launch success**
- **17%**
- 1 of 6 new (360d)
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **158 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**48%**
Top 20: 91%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**45%**
- TTRWIN13% - Aofmee10% - ZIMPLI9% - Maylawn8% - Lanwexy7% - leoce7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/bath-bombs/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£37K6%£73K9%£110K12%£147K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 59 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 pcs TTRWIN Bath Bomb Gift Set with Surprise Toys Inside Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa Ideal Birthday Easter for Boys & Girls**TTRWIN**£8.29**4.5★1,571 rev](https://www.amazon.co.uk/dp/B0C8S69QW8) [2**Bath Bombs Gift Set 12pcs Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend**Maylawn**£7.43**4.6★3,871 rev](https://www.amazon.co.uk/dp/B08G57M582) [3**Bath Bombs Lanwexy 8 Large Bath Bombs Set for Women.Organic Natural Handmade Aroma Pure Essential Oil Bubble Bath Balls.Fragrant Spa to Moisturize Dry Skin.Birthday Mothers Day Present**Lanwexy**£7.90**4.7★2,023 rev](https://www.amazon.co.uk/dp/B07KVQY61C) [4**ZIMPLI - Large Cloud Rainbow Baff Bombz Create a Rainbow Effect fizzing bathtime Adventure Bath Bomb Fizzing Fun for Children 4 5 6 7 8 9**ZIMPLI**£3.34**4.5★1,229 rev](https://www.amazon.co.uk/dp/B0BT253KPS) [5**Fafamara 24pcs Bath Bombs Gift Set Organic and All Natural Ingredients Bubble Bath Bombs Fizzes Spa**Fafamara**£11.24**4.7★881 rev](https://www.amazon.co.uk/dp/B0CC225KZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath Bombs for Kids 6 Packs Kids Bubble Bath Bombs for Kids Ages Bubble Bath Kids Nontoxic | Fizzes Fun Science Toddler Bath Color Tablets Gift for Boys and Girls**FUBAOLIN**£10.28**18 rev2mo ago](https://www.amazon.co.uk/dp/B0GWPL4YT1) [**Bath Bombs for Kids with Magic Bubble - 6Pack Bathbombs Gift Set for Children Funning Natural&Organic Home Spa for Women Girls Fruity Bath Balls with Reusable Potion Jars for Birthday or Christmas**MOSHFIZZ**£9.97**49 rev2mo ago](https://www.amazon.co.uk/dp/B0GJPLD1VZ) [**Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack**Abodiuss**£9.97**12 rev2mo ago](https://www.amazon.co.uk/dp/B0GWTJXS3R) [**Aofmee Bath Bombs for Kids 12 Pcs Kids Bath Bombs Essential Oil Natural Organic Bath Bomb Gift for Children Boys Girls Fizzies Spa Kit Present for Birthday Christmas Easter**Aofmee**£11.23**6,745 rev5mo ago](https://www.amazon.co.uk/dp/B0FJLP959B) [**NEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack**NEWFEIFAN**£12.48**365 rev5mo ago](https://www.amazon.co.uk/dp/B0FDK8RNWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath Bombs for Kids with Magic Bubble - 6Pack Bathbombs Gift Set for Children Funning Natural&Organic Home Spa for Women Girls Fruity Bath Balls with Reusable Potion Jars for Birthday or Christmas**MOSHFIZZ**£9.97**4.5★**▲ 775%**](https://www.amazon.co.uk/dp/B0GJPLD1VZ) [**Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts**Jeasona**£7.57**4.7★**▲ 767%**](https://www.amazon.co.uk/dp/B07C1XPLQQ) [**Bath Bombs for Kids 6 Packs Kids Bubble Bath Bombs for Kids Ages Bubble Bath Kids Nontoxic | Fizzes Fun Science Toddler Bath Color Tablets Gift for Boys and Girls**FUBAOLIN**£10.28**4.2★**▲ 750%**](https://www.amazon.co.uk/dp/B0GWPL4YT1) [**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**£9.62**4.4★**▲ 748%**](https://www.amazon.co.uk/dp/B0C7JCXX7K) [**Kids Bath Bombs Fizzy Bath Bubbles with Cocoa & Shea Butter Surprise Bath Bombs for Kids Gentle on Delicate Skin Colourful Bathtime Fun for Children Ideal Gift for Boys & Girls 6 Pack**Abodiuss**£9.97**4.4★**▲ 742%**](https://www.amazon.co.uk/dp/B0GWTJXS3R)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**21%
*“Beautiful Gift”*
**Smell**19%
*“Beautiful scent”*
**Value For Money**14%
*“Excellent value for money”*
**Quality-Overall**13%
*“Excellent quality”*
**Color**7%
*“The colours are pretty”*
**Fun/Entertainment Experience**3%
*“Great fun”*
**Soft Feel**2%
*“Soft, cosy, well made”*
**Advertised Vs Actual Product**2%
*“As pictured”*
**Allergies**2%
*“have had no irritation whatsoever”*
**Size-Overall**1%
*“Fits beautifully”*
### **What buyers complain about **
**Size-Overall**16%
*“supper small”*
**Color**11%
*“Colour was dull”*
**Smell**10%
*“Smell is not strong at all as others have described”*
**Value For Money**10%
*“waste of money”*
**Advertised Vs Actual Product**9%
*“Not as described”*
**Quality-Overall**5%
*“the toy dinosaurs are very poor quality”*
**Durability**4%
*“just fell apart”*
**Functionality-Overall**3%
*“didn't work very well - expected it to fizz around to make the rainbow line”*
**Allergies**3%
*“Caused strong allergic reaction in a child”*
**Solubility**2%
*“they were very slow to dissolve”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Functionality-Overall**12%
**Quality-Overall**9%
**Smell**9%
**Size-Overall**8%
**Age Suitability**6%
**Ingredients-Overall**4%
**Gifting Purpose**4%
**Value For Money**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is bath bombs profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 59 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bath bombs niche?**
- 33 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in bath bombs?**
- Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 0.2%.
- **When does demand for bath bombs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the bath bombs niche?**
- Listings span £0.83–£21.01; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.
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