---
title: "Based Texture Powder — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/based-texture-powder"
last_updated: "2026-08-07T10:57:45.469Z"
locale: en
meta:
description: "Niche score 44/100 · £91K/yr market · 53K searches/yr · £8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £91K/yr market · 53K searches/yr · £8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Based Texture Powder — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **based texture powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 22Conversion 100Competition 29Returns 100Price range 37Avg price 22Brand share 0Review moat 56Quality gap 76
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,260.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.62–£21.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£91K**
£91K/yr · 53K searches
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.10**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, based texture powder is a £91K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **based texture powder market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Johnny's Chop Shop89% - immetee5% - LOPHE4% - Got2B1% - BASED BODYWORKS1%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -5.8% search growth over the last 90 days.
23K18KBlack Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/based-texture-powder/trend)
## **Top based texture powder search terms**
- **johnnys chop shop**36K/yr-0.2%15.5% conv. - **johnny chop shop**7K/yr-16.6%17.0% conv. - **texture powder spray**7K/yr-17.6%4.8% conv. - **hair powder spray**3K/yr-16.6%5.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/based-texture-powder/search-terms)
## **Top based texture powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£9K15%£14K20%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnnys Chop Shop - Wild Cat Hair Clay Strong Hold Matt Finish (70g) Pack of 1**Johnny's Chop Shop**£6.74**4.4★1,166 rev](https://www.amazon.co.uk/dp/B01N6DTZCS) [2**Johnnys Chop Shop - Lucky 21 Texturising Cream Firm Hold Hair Styler (75g)**Johnny's Chop Shop**£6.65**4.5★158 rev](https://www.amazon.co.uk/dp/B08H8XXKP1) [3**Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)**Johnny's Chop Shop**£6.85**4.4★1,166 rev](https://www.amazon.co.uk/dp/B07NDHJGGN) [4**Johnnys Chop Shop - Builders Dust Instant Texture Spray Refreshes Hair Adds Volume & Lift To Roots (200ml) Pack of 1**Johnny's Chop Shop**£4.97**4.3★277 rev](https://www.amazon.co.uk/dp/B06VSWCD84) [5**Johnnys Chop Shop - Trigger Happy Texturising Sea Salt Spray Hair Styling for Men 125ml (Pack of 1)**Johnny's Chop Shop**£5.94**4.5★641 rev](https://www.amazon.co.uk/dp/B07D37KTDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**immetee Hair Styling Texture Powder Spray Lightweight and Matte Effect Texture Powder Hair Men and Womens Strong Hold Hair Volume**immetee**£7.78**187 rev7mo ago](https://www.amazon.co.uk/dp/B0G135GC1C) [**Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)**BASED BODYWORKS**£19.48**5,041 rev1y ago](https://www.amazon.co.uk/dp/B0CXLYHYHN) [**Johnnys Chop Shop - Volume & Texture Powder Matt Finish 20g**Johnny's Chop Shop**£6.88**73 rev1y ago](https://www.amazon.co.uk/dp/B0F32Z9QYT) [**Hair Volume Powder Press Spray Invisible Hair Texturising Powder Volumising Hair Products for Women & Men Non-Sticky Hair Thickening Powder for Instant Texture Volume and Oil Control4.5g**LOPHE**£5.80**292 rev1y ago](https://www.amazon.co.uk/dp/B0DCNKSJGF) [**Johnnys Chop Shop - Curl Respect Cream Lightly Moisturising Medium Hold Curl Defining Cream for Men (100g)**Johnny's Chop Shop**£6.90**18 rev2y ago](https://www.amazon.co.uk/dp/B0D3LYNCBZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**immetee Hair Styling Texture Powder Spray Lightweight and Matte Effect Texture Powder Hair Men and Womens Strong Hold Hair Volume**immetee**£7.78**4.1★**▲ 117%**](https://www.amazon.co.uk/dp/B0G135GC1C) [**Hair Volume Powder Invisible Hair Texturising Powder with 360 Rotate Nozzle Volumising Hair Products for Women & Men Non-Sticky Hair Thickening Powder for Instant Texture Volume and Oil Control**LOPHE**£4.95**3.7★**▲ 108%**](https://www.amazon.co.uk/dp/B0CP5LQR6H) [**Johnnys Chop Shop - Johnnys Fix Power Hold Hairspray Firm Hold (200ml)**Johnny's Chop Shop**£5.12**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B01MTXN6I0) [**Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)**Johnny's Chop Shop**£6.85**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B07NDHJGGN) [**Johnnys Chop Shop Trigger Happy Sea Salt Spray 125ml (Pack of 2)**Johnny's Chop Shop**£10.78**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B0BB3DTYK3)
**~~View all trending →~~**
## **What buyers say about based texture powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Nice hair product”*
**Value For Money**8%
*“less expensive”*
**Hair Styling**8%
*“This has a lovely smile easy to use hold your hair grandkids love it definitely recommend good value for money”*
**Advertised Vs Actual Product**8%
*“Does what it says”*
**Hair Growth**8%
*“Worked well for my hair”*
**Ease Of Use**7%
*“Easy to put on”*
**Thickness**5%
*“Love this product, creates volume and thickness”*
**Texture/Consistency-Overall**3%
*“Great for vlume/texture”*
**Smell**3%
*“which is nice if you prefer unscented or lightly fragranced products”*
**Suitability Straight Hair**3%
*“Its the best to thicken n style my hair”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Sticky, tacky, firm hold”*
**Hair Related**12%
*“Unfortunately didnt like the texture on my hair”*
**Oily/Greasy**8%
*“feels greasy”*
**Ease Of Use**7%
*“Use sparingly”*
**Moist/Dry**7%
*“I only gave it 3 as it really dried my hair”*
**Value For Money**7%
*“it is expensive as youre paying for the brand name”*
**Quality-Overall**5%
*“Feels cheap”*
**Texture/Consistency-Overall**3%
*“But that can't be avoided with texture powders”*
**Smell**2%
*“No smell of it either”*
**Instructions/User Manual/Troubleshooting**2%
*“followed instructions exactly and it does nothing”*
### **Top return reasons **
**Leak-Proof**52%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Ethically/Sustainably Sourced**4%
**Defective Material/Parts**3%
**Oily/Greasy**2%
**Durability**2%
**Strength**2%
**Adhesion/Stickiness**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is based texture powder profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the based texture powder niche?**
- 5 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in based texture powder?**
- Top complaints mined from reviews: Adhesion/Stickiness, Hair Related, Oily/Greasy. The return rate is 0.1%.
- **What does it cost to enter the based texture powder niche?**
- Listings span £3.62–£21.68; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.
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