---
title: "Based Body Works Shampoo — £174K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/based-body-works-shampoo"
last_updated: "2026-08-07T12:18:26.139Z"
locale: en
meta:
description: "Niche score 43/100 · £174K/yr market · 259K searches/yr · £20.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £174K/yr market · 259K searches/yr · £20.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Based Body Works Shampoo — £174K/yr Amazon UK Niche (2026) - Flapen"
---
# **based body works shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 12Conversion 42Competition 18Returns 99Price range 90Avg price 88Brand share 0Review moat 23Quality gap 84
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£10.39–£91.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£20.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£174K**
£174K/yr · 259K searches
**Review moat**
**Bad****7,776.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, based body works shampoo is a £174K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **based body works shampoo market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£100K–£120K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Native62% - BASED BODYWORKS20% - Native Union17%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -25.0% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/based-body-works-shampoo/trend)
## **Top based body works shampoo search terms**
- **based shampoo**60K/yr+16.6%0.2% conv. - **native**39K/yr-10.3%2.8% conv. - **native shampoo**29K/yr-27.9%9.2% conv. - **native shampoo and conditioner**12K/yr-50.3%7.7% conv. - **based body works shampoo**41K/yr-75.6%0.2% conv. - **nativ**53K/yr+9.4%0.3% conv. - **based bodyworks shampoo**4K/yr+42.3%0.3% conv. - **native conditioner**9K/yr-60.8%19.1% conv. - **noun naturals shampoo**5K/yr-69.6%0.2% conv. - **based body works shampoo and conditioner**4K/yr-78.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/based-body-works-shampoo/search-terms)
## **Top based body works shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£35K30%£52K40%£70K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.64**4.2★1,040 rev](https://www.amazon.co.uk/dp/B0B5YC2DQW) [2**Rejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)**BASED BODYWORKS**£91.02**4.4★373 rev](https://www.amazon.co.uk/dp/B0CZ4JCCQY) [3**Native Union Sling Adjustable & Detachable Phone Strap Compatible with iPhone 17e 17 16 15 Galaxy S26 & most Smartphones Made with 100% Durable & Recycled Materials (Black)**Native Union**£11.94**3.6★288 rev](https://www.amazon.co.uk/dp/B0CH9M23R3) [4**Native Coconut & Vanilla Moisturizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.57**4.1★349 rev](https://www.amazon.co.uk/dp/B0B5ZQSDD8) [5**Native Shower Gel & Body Wash for Women & Men - Free of Sulphates & Dyes - Coconut & Vanilla Scent Body Soap - Gently Cleanses with Plant-Based ingredients (532ml)**Native**£10.45**4.3★3,866 rev](https://www.amazon.co.uk/dp/B0DSR997MX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)**BASED BODYWORKS**£91.02**373 rev5mo ago](https://www.amazon.co.uk/dp/B0CZ4JCCQY) [**Native Cucumber & Mint Volumizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.46**1,040 rev10mo ago](https://www.amazon.co.uk/dp/B0B679XYVS) [**Native Cucumber & Mint Volumizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.53**349 rev10mo ago](https://www.amazon.co.uk/dp/B0FRFDFWTL) [**Native Almond & Shea Butter Strengthening Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Silicone & Dye Free (487 ml)**Native**£10.46**1,040 rev1y ago](https://www.amazon.co.uk/dp/B0B5ZMJZ2V) [**Sea Salt Spray - Natural Sea Salt Finish Hair Spray Volumises and Texturizes Infused with Algae and Vitamin B5 Lightweight and Non-Greasy Parabens Sulfates Phthalate Free 192g**BASED BODYWORKS**£26.23**1,780 rev1y ago](https://www.amazon.co.uk/dp/B0DCWLLKRS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)**BASED BODYWORKS**£91.02**4.4★**▲ 207%**](https://www.amazon.co.uk/dp/B0CZ4JCCQY) [**Native Union Sling Adjustable & Detachable Phone Strap Compatible with iPhone 17e 17 16 15 Galaxy S26 & most Smartphones Made with 100% Durable & Recycled Materials (Black)**Native Union**£11.94**3.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0CH9M23R3) [**Native Cucumber & Mint Volumizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.53**4.1★**▲ 12%**](https://www.amazon.co.uk/dp/B0FRFDFWTL) [**Native Coconut & Vanilla Moisturizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.57**4.1★**▲ 11%**](https://www.amazon.co.uk/dp/B0B5ZQSDD8) [**Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (3 Pack 487ml each)**Native**£26.34**4.2★**— 4%**](https://www.amazon.co.uk/dp/B0DSQT3H56)
**~~View all trending →~~**
## **What buyers say about based body works shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Fresh smell”*
**Quality-Overall**13%
*“Love the bottle quality and pump style”*
**Value For Money**8%
*“Good value for money”*
**Soft Feel**6%
*“Hair feels soft”*
**Suitability Curly Hair**2%
*“Very good for wavy curly hair”*
**Cleansing**2%
*“cleaned my hair well”*
**Suitability Combination Skin**2%
*“gentle on the skin”*
**Durability**2%
*“does the job - lasts all day”*
**Lather**2%
*“Would recommend for people with greasy hair lathers quite well”*
**Moist/Dry**2%
*“moisturised after use”*
### **What buyers complain about **
**Smell**14%
*“Weird smell”*
**Value For Money**12%
*“Expensive”*
**Allergies**9%
*“but Ive come out with a rash”*
**Quality-Overall**7%
*“Horrible shampoo”*
**Oily/Greasy**5%
*“Very oily and you still sweat and smell”*
**Moist/Dry**4%
*“My hair was really dry after I used”*
**Motor Power**4%
*“Cap defective does not pump out of return window date now”*
**Leak-Proof**3%
*“Highly toxic had vocs leak into my room”*
**Ease Of Use**3%
*“Bottles a little frustrating to open”*
**Sensitivity-Overall**2%
*“Harsh on sensitive skin”*
### **Top return reasons **
**Motor Power**31%
**Leak-Proof**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Smell**6%
**Ingredients-Overall**5%
**Suitability Short Hair**4%
**Product Condition**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is based body works shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £174K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the based body works shampoo niche?**
- 3 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in based body works shampoo?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.3%.
- **What does it cost to enter the based body works shampoo niche?**
- Listings span £10.39–£91.02; the average listing price is £20.03 (sweet spot $15–$100). The average incumbent carries 7,776 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)