---
title: "Search terms — base and top coat gel nail polish - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/base-and-top-coat-gel-nail-polish/search-terms"
last_updated: "2026-08-09T18:01:52.095Z"
locale: en
meta:
  description: "Niche score 53/100 · £337K/yr market · 331K searches/yr. Pricing outside the sweet spot ($7.18 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £337K/yr market · 331K searches/yr. Pricing outside the sweet spot ($7.18 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — base and top coat gel nail polish - Flapen"
---

# **base and top coat gel nail polish**

**Worth a look**

Shows low returns (0.4%), but pricing outside the sweet spot ($7.18 avg) keeps it on the watch list.

Market size 53Growth 41Conversion 96Competition 44Returns 98Price range 28Avg price 20Brand share 44Review moat 24Quality gap 50

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£337K**

£337K/yr · 331K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£3.74–£19.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,168.71**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.18**

avg listing price — sweet spot $15–$100

## Search terms